Alton Towers Resort

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Alton Towers Resort

• Business of Leisure

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• ALTON TOWERS RESORT AS A BUSINESS

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Business-mania

• In pairs, list as many different businesses as
  you can...
• You have 30secs...
• Go...

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What is a business?

• A business is an organisation set up to offer
  goods
• and services to individuals and organisations
  that
• want them.
• Goods things you can touch
• Services things that people do for you or offer
  to you

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(No Transcript)
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Merlin Entertainments Group

• Alton Towers Resort is part of Merlin
  Entertainments Group.
• The second largest leisure organisation in the
  world after Disney.
• Leading name in location based, family
  entertainment which has seen the most successful
  and dynamic growth of any company in the sector
  over the last five years.

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Aims and objectives

• All businesses have aims and objectives they need
  to
• meet to be a success.
• Aims are overall goals that the business exists
  to fulfil.
• Objectives are specific targets that need to be
  met to fulfil the aims.
• A mission statement communicates the businesses
  values, vision, and purpose.

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Aims and objectives

• Businesses may have different aims that they need
  to
• fulfil to succeed
• To be profitable
• To provide a service
• To promote a cause.

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Merlin Entertainments Groups aims

• Deliver unique, memorable and rewarding
  experiences
• Develop brands that are distinctive, challenging
  and innovative
• Deliver the best financial returns in the sector
• Demonstrate a record of growth in market share
• Train committed and passionate employees to
  deliver fun, happy and exciting experiences
• Deliver prompt, professional and exceptional
  service
• Be an exciting company to be involved with.

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Values
Merlin Entertainments Group has values that set
out how the company should work to consistently
deliver memorable experiences

• All for One
• We are one group one team
• We value differences
• We listen
• We discuss, we decide, we do
• We share success
• Forever Forward
• Always look ahead
• Always lead not follow
• Always push boundaries
• Always put safety first
• Always do the right thing

Thats Entertainment Make it fun Be passionate
proud Be positive Believe in what you do Make a
difference Facing Reality Keep close to
customers Keep close to our competitors Keep
close to the market And take responsibility
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Example mission statement

• Coca Cola
• Our Mission declares our purpose as a company
  and serves as the standard against which we weigh
  our actions and decisions. Our mission is
• To refresh the world...
• To inspire moments of optimism and happiness...
• To create value and make a difference.

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Example mission statement

• The Jeremiah Program
• The Jeremiah Program, a broad-based
  collaborative community initiative, assists
  low-income mothers and their children to help
  themselves complete their education and achieve
  economic self-sufficiency through empowerment
  skills, access to affordable housing, child
  development services, health care, support
  services and meaningful employment. The Jeremiah
  Program mothers and children develop positive
  self-esteem and clarify their values on which to
  build a successful life.

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Merlin mission statement

• Merlin Entertainments Group is a leading name
  in location based, family entertainment. Its aim
  is to deliver unique, memorable and rewarding
  experiences to millions of visitors across its
  growing estate, and it achieves this objective
  largely thanks to the commitment and passion of
  its managers and employees. Merlins brands,
  while being household names, will never fail to
  be distinctive, challenging and innovative. They
  will, in short, have attitude! They will deliver
  the best financial returns in the sector and
  demonstrate a record of growth in market share
  that will be unrivalled. In every respect and to
  every group of stakeholders Merlin will always be
  an exciting company to be involved with.

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Making a profit

• All of the goods and services that Alton Towers
  Resort provides cost money.
• Examples of Alton Towers Resorts costs include
• Staff wages
• Raw materials
• Advertising costs
• Electricity/power costs

To cover these costs, a business sells the goods
or services it provides - this is known as income
or revenue. The money left after all costs have
been taken into account is the profit.
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Matching exercise
Running costs
Start-up costs
Turnover
Sales
Gross profit
Net profit
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Making a profit
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Making a profit
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Organisational structure

• Alton Towers Resort has a decentralised structure
  which sets out
• Job roles
• Levels of authority
• Channels of
• communication

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Functional areas
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Functional area definitions