Introduction to Infographics!

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For Small Business Owners What are Infographics
and how do they benefit your business?
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Infographics are graphic visual representations
of information, data or knowledge. These graphics
present complex information quickly and clearly
(Doug Newsom Haynes 2004)
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Statistics from Social Bookmarking sites reveal
that since 2007 Infographics on Digg alone have
increased by 250 times
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A recent IDG survey revealed that Infographics
are the fastest rising content type on the
web. The Survey found that Infographics are used
for marketing by 20 of B2B companies.
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The majority of respondents who use Infographic
marketing say the content is effective for
marketing.
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They are visually compelling and attractive.
People value something that is attractive.
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Infographics are very easy to scan and view. They
are also easy to read and people can understand
much better if they view an Infographic.
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Infographics can also become viral in a short
space of time. People are most likely to post
these on social networking sites,e.g. Pinterest
and Facebook
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Infographics can also easily be embedded onto
Wordpress websites and blogs. You can use a code
to paste onto your website which creates a link
from their website to yours
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Infographics can provide worldwide global
coverage, in contrast to local print media.
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Infographics will allow you to spread your
brands message in a positive way.
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The more people share and click on your
Infographic you can direct traffic to your
website
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By using an Infographic you will able to put
yourself as the expert, thus giving more
recognition for your business.
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