McDonald’s

1
McDonalds

• Presented by
• Praephan Ratana-amornpin
• Trevor Munro
• Margaret Hill-Skinner

2
Introduction

• Largest fast food chain in the world
• Our focus
• McDonalds America
• McDonalds Thailand

3
Mission Statement

• QSCV
• Quality
• Service
• Cleanliness
• Value

4
Company Profile

• Founded in 1940 in San Bernardino, CA by Dick and
  Mac McDonald
• Began franchising in 1955 with implementation of
  speedee service system
• Currently found in 120 countries and serve 54
  million people daily
• Over 30,000 stores worldwide

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Company Profile

• Is the largest fast-food chain in the world
• Typically owns the property its restaurants are
  on, and collects rent from franchisees
• Reported worldwide revenue of 20.46 billion in
  2005
• Constantly altering menu or adding new items

6
Target Market

• Low to Mid income
• Busy people anyone on the go!
• Families (Happy Meal)
• Teenagers
• College students

7
Franchising

• Franchises require a down payment of 40 (of
  total cost) for new restaurants, and 25 for
  existing
• This must be non-borrowed money, and is a minimum
  of 200,000
• Must pay a service fee of 4 of sales per month,
  and monthly rental for the land
• Required to attend Hamburger University in Oak
  Brook, Illinois

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Location Store Based

• Central Business Districts
• Downtown Portland, other city-centers
• Secondary Business Districts
• Bridgeport Village
• Shopping centers
• Valley River Center and Salem Center
• Free-Standing
• 9th Street in Corvallis
• Inside many Wal-Marts

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SWOT Analysis

• Strengths
• Very strong brand name
• Recognizable characters
• Large target group
• New stores almost 100 guaranteed to succeed
• Ability to adapt when faced with criticism
• Play Area for children

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SWOT Analysis

• Weaknesses
• Many other similar competitors
• Until recently, had very few options for eating
  healthy
• Negative image due to Fast Food Nation and
  other media sources

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SWOT Analysis

• Opportunities
• Going green energy management, improving
  packaging efficiency, environmentally friendly
  refrigerants, and partnering with Greenpeace for
  rainforest protection
• New store looks/styles McCafe coffee shop, and
  forever young redesign

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SWOT Analysis

• Opportunities (cont.)
• Charity The Ronald McDonald House provides a
  cheap or free place to stay for parents of sick
  children. Over 250 worldwide in 48 countries.
  Funded primarily by donations and Joan Kroc
  (founder Ray Krocs wife)

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SWOT Analysis

• Threats
• Many competitors for same costumer
• Subway
• Burger King
• KFC
• Taco Bell
• Etc..

Yo Quiero
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SWOT Analysis

• Threats (cont.)
• Criticism contribute to obesity, and other
  health problems

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McDonalds Thailand
16
McDonalds In Many Countries
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McDonalds Thailand Profile

• McThai President had an opportunity to study
  aboard at USA and thought that that McDonalds
  has cool ideas.
• Over a decade later, in 1981, during one of his
  visits to the USA, he happened to pass by an
  impressive-looking building in Oak Brook,
  Illinois and it was the McDonald's Worldwide
  Headquarters
• Mr.Bulsuk and his friend wrote to McDonald's
  Headquarters to see if they would be interested
  in expanding into Thailand.

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McDonalds Thailand Profile

• The site at Amarin Plaza was chosen for the first
  McDonald's restaurant in Thailand which make
  Thailand is the 35th country.
• Opened on March 16, 1985 with 50 million bath of
  investment
• The amarin plaza restaurant has space for over
  200 seats, including a special McParty Room for
  family group gethering

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Foods and Deserts

• Burgers
• Claypot
• Rice Chicken
• Mc Nuggets Seaweed shake shake
• Double Teriyaki Pork
• Burger Gai Hit
• Pies
• Pineapple pie
• Corn pie
• Taro pie

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Similarity and Differences

• Have almost the same product line as USA and
  also adapt to Thai tastes
• Examples
• Claypot
• Chicken Rice
• McNugget Seaweed Shake Shake
• Chicken menu

• McDonalds in Thailand have different foods and
  desserts
• Doesnt have Snack Wrap
• But have pineapple pie, taro pie, and corn pie

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Target Market

• Thailand Overview
• Minimum wage is 50 cents an hour
• Start monthly income of 200 dollars
• Regular meal cost about 50 75 cents

• McDonalds Target
• Teenagers and young kids
• Medium to High Income
• Average monthly income of 250-300 dollars
• Each meal cost at least one dollar

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Site Selection

• Central Business District
• Downtown Bangkok which is capital of Thailand
• Shopping center
• Free-Standing

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SWOT Analysis

• Strengths
• Varieties of Product line
• Burgers
• Chicken, Fish, Beef, Pork, and Rice Burgers
• Salad
• Fruits salad and vegetables salad
• Deserts
• Pies and ice-cream
• Drinks
• Soda, milkshake, coffee, and tea

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SWOT Analysis

• Weaknesses
• Prices
• Minimum wage is 50 cents an hour..
• Average cost of food is 50-75 cents..
• ..But it cost at lest a dollar to eat there with
  a promotion menu like dollar menu. Regular menu
  cost at least 2 dollars including drink

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SWOT Analysis

• Opportunities
• Happy Meal with all sort of toys
• Delivery
• Play house
• Party Room for kids to have party such as
  birthday

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SWOT Analysis

• Opportunities
• Happy Meal

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SWOT Analysis

• Threats
• Examples
• Fast Food Thai food in general
• Subway
• Burger King
• KFC
• Etc..

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Sources

• www.Wikipedia.org
• McThailand.co.th
• www.mcdonalds.com
• www.rmhc.org/rmhc/index.html