[e-mail]

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• lichanwing_at_gmail.com

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Blue ocean strategy????

• W. Chan Kim
• Renee Mauborgne

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Main theme

• How to create uncontested market space and make
  the competition irrelevant
• 120?30??150???????
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• ????Yellow tail???
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????Yellow tail???

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• ??IQ 120, ??IQ???60?
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??.??

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• 1.????
• personal mastery
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• Improving mental model
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• Shared vision
• 4.????
• Team learning
• 5.????
• System thinking

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The 5th discipline?????

• lichanwing_at_gmail.com

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1. ????

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• 4.??????? (??)

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2.????

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3.??????

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The McKinsey 7-S Framework
Strategy
Structure
Systems
Shared Values (culture)
Style
Skills
Staff
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4.????

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5.????

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• 11gt2?

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METHODS TO DEAL WITH RESISTANCE TO CHANGEbased
on Kotter Schlesinger (1979) HBR
Approach Key Action Pros Cons
Education Explain the need for Better
understanding Communication and logic of change
but time-consuming
Participation Democratic planning More
commitment Involvement design of change
but time for consensus
Facilitation Offer to retrain and
Builds morale but Support assist
those affected Can still fail
Negotiation Negotiate with Others
may then put a Agreement key resisters
price on compliance
Manipulation Political allocation May
impair change Cooptation of change process
roles lower morale
Explicit/implicit Threaten negative Can
anger people Coercion consequences (job
loss) really lower morale