Leading Energy Efficiency in High Tech: PG

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Leading Energy Efficiency in High TechPGEs
Program Service Portfolio
Presented to the Burton Group Catalyst Conference
Mark Bramfitt San Francisco, California June 27,
2007
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Discussion Points

• What is driving the emphasis on energy efficiency
  in the Information Technology/Data Center/High
  Tech sector?
• Whats happening on the ground with PGE, leading
  high tech companies, and utilities across the
  nation.
• What are the likely developments in the near
  term.
• A challenge Leadership

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But First Why Energy Efficiency?

• Customers expect/love the programs
• All customers benefit through lower rates
• PGE benefits financially
• Energy efficiency products and services are the
  cornerstone of our commitment to environmental
  responsibility and quality

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30 Years of Energy Efficiency Success

• Energy efficiency programs have helped keep per
  capita electricity consumption in California flat
  over the past 30 years
• PGEs programs alone have avoided the release of
  over 61 million tons of CO2 into the atmosphere
  over the same period, equivalent to taking 8.6
  million cars off the road for a year

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PGEs Focus on High Tech

• PGE serves Silicon Valley almost all of the
  industry heavyweights have a presence here
• They have their own facilities, and they are
  bringing solutions to energy challenges facing
  their customers
• The focus is on data centers and IT infrastructure

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Our Direct Market

• A total load of 400-500 MW (2.5 of total,
  compared to 1.2 nationally)
• Enterprise centers are known
• Corporate centers are hidden in office
  buildings and campuses
• Closet servers are invisible
• The key challenge for enterprise and some
  corporate data centers is space, cooling, and
  power supply constraints

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Response to Power/Space/Cooling

• Energy efficiency comes to the forefront, but
  primarily due to growth and constraints
• Some industry leaders recognizing an
  environmental responsibility opportunity
• However, some companies are chasing cheap
  power, and new data centers are still built to
  traditional, low efficiency standards

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In Fact, Intense Growth Rates

• IT workload growth is multiples of GDP for most
  companies, and can be 10x of GDP for some sectors
  (financial services, web businesses)
• All companies facing huge growth rates in data
  storage
• When your back is up against the wall for IT
  capacity, you might consider

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Instant Data Centers
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Wheres the Data Center?
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Heres the Data Center!
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Targeted Markets

• PGE moved to a market-focused portfolio instead
  of a program portfolio for EE in 2006
• Results are a greatly expanded portfolio of
  product and service offerings, superior customer
  satisfaction, better program performance

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Data Center Offerings pre-2006

• Audits, incentives that addressed cooling systems
  only
• High-efficiency equipment (chillers, pumps,
  fans, etc.)
• Air- and water-side economizers
• VFDs
• What we were missing
• Anything having to do with operations inside the
  white room

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What We Were Missing
Energy use in a high-performance data center
(LBNL/PGE Study)
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New Initiatives in 2006

• Incentives for energy-efficient computing
  equipment (Rip Replace only)
• Incentives for virtualization/consolidation
• Incentives for airflow control systems
• Incentives for high efficiency UPS and power
  distribution systems
• Integrated, high quality, technical services

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New/Coming in 2007

• Incentives for energy efficient computing
  equipment (new installations)
• Focus and incentives on efficient data storage
  technologies (just announced MAID)
• Retro-commissioning program for airflow
  management
• 80 program for computing equipment (2nd Q)
• Rebates for PC management software (Now)
• Incentives for conversion to thin-client systems

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Results Utility Industry Leadership

• Industry agrees that a third to a half of data
  center energy use can be addressed through
  cost-effective, reliable energy efficient
  technologies and strategies
• PGE announces formation of national utility
  coalition to extend program adoption.

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Predictions

• Near term winners
• Widespread adoption of Virtualization 1.0 for
  computing and data storage
• Focus on efficient data storage technologies
• Equipment metrics place high emphasis on
  efficiency as part of performance
• Early adoption of Virtualization 2.0 IT load
  following and demand response.

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Predictions

• Mid-term winners
• Evolutionary power conditioning, management, and
  delivery systems
• Virtualization 3.0 fully integrated, holistic
  data center power management
• Long-term winners
• Backup cooling systems, demand management
• Truly green data center designs

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The Challenge

• What does leadership in this market look like?
• IT and facility operations staffs working
  together
• A data center that uses multiple strategies to
  drive high efficiency
• Equipment providers driving premium efficiency as
  well as performance
• Utilities partnering with customers to provide
  solutions

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More Information

• Visit www.pge.com/hightech
• Contact our segment lead with feedback and
  suggestions