GEK1511 Tutorial 6 Ecommerce

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GEK1511 Tutorial 6E-commerce
IMPT Sit beside a person you dont know (Dont
sit in your groups)

• Tutor
• Miss Elizabeth Koh

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What is E-commerce?

• Business transactions through electronic networks

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Exercise

• Sit beside a person you dont know (Dont sit in
  your groups)
• Pair up
• Decide who is A and B A e-commerce website, B
  buyer
• First row A is selling air tickets
• 2nd row A sells groceries
• 3rd row A sells jeans
• 4th row A sells computer software.
• A to sell product to B, B to decide whether to
  buy it

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Exercise learning points

• 2.Discuss the viability of selling the following
  four different types of products to customers via
  e-Commerce in Singapore air tickets, fruits,
  jeans, and computer software.
• Air tickets, computer s/w should be easiest to
  sell online due to low customization, easy
  distribution..
• Depends on the business model, selling tactics
  e.g. niche markets

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Brick-and-mortar model vs Pure play model

• Discuss the situations where the brick-and-mortar
  model may be preferable over the pure play model
  for conducting e-commerce.

brick-and-mortar
click-and-order /pure play
click-and-mortar
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• 3. You are setting up an e-commerce site that
  facilitates the buying and selling of used books
  in NUS. Discuss how you would try to maximize the
  chance of success of your e-commerce pursuit.
• Things to think about
• Value proposition
• Revenue model
• Fulfillment
• Advertising and marketing strategies
• Leveraging Internet's capabilities

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4. What is SSL protocol? Why is it so important
for online transactions?

• When you're online, you can verify that your
  browser is secure by checking for a closed lock
  icon and the 'https//' in the address of the
  page you are viewing.

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MCQs

• 1. An example of B2C e-commerce is
• a. A university buying stationeries from
  www.dell.com
• b. A student buying used computer parts from
  www.free-web-space123.com/tom
• c. A student buying groceries from Cold Storage
  online store
• d. A student buying desks from a manufacturer
• e. None of the above

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• 2. A small text file that contains certain
  information and is sent and stored on clients
  computer is
• a. cookie
• b. biscuit
• c. JavaScript
• d. HTML file
• e. Clickstream data

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• 3. A company has low marketing budget but would
  like to reach large number of consumers. What
  could be the best marketing strategy for the
  company?
• One-to-one marketing
• Advertising on TV
• Viral marketing
• Collaborative filtering
• None of the above

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• 4. A company sets up a Website that manages to
  draw large number of audience. Which of the
  following revenue models that the company may
  consider adopting if the company does not wish to
  charge the visitors?
• I. Advertising
• II. Subscription
• III. Transaction fee
• IV. Affiliate
• a. I only
• b. I and II only
• c. I and III only
• d. I and IV only
• e. I, II, III, and IV

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Any Questions?
Slides available at http//www.comp.nus.edu.sg/e
koh/teaching.htm

• Next week GEK1511 Tutorial 7 on Information
  Systems
• Prepare tutorial
• Be punctual