Sponsorship Proposal

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Sponsorship Proposal
Presented by Conquer Productions 702-251-8262
ph dwoerner_at_embarqmail.com
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Off-Roads Branding Opportunity

• Endurance sport provides ideal market for
  promoting a wide range of products.
• Attracting many national brands such as Monster
  Energy, Red Bull, Rockstar, Makita, Bosh, Lucas
  Oil, Toyota, Amsoil, TRAXXAS.
• Extensive television coverage including live and
  tape delayed broadcast on CBS Sports and SPEED
  TV.
• Lucas Oil Series only series other than NASCAR
  to broadcast entire season on a national network!

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Off-Roads Branding Opportunity

• Nationwide branding exposure CBS Sports 28 M
  viewers
• Up to 5M in exposure value (based on JJ reports)
• National exposure at a fraction of normal
  television cost offers more exposure for less
  investment.
• Popular fan friendly sport 250,000
  spectators and growing SOLD OUT!
• Takes place in the largest markets in U.S. with
  extensive event promotion Great on-site brand
  exposure

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The Conquer Team

• Experienced team on asphalt road courses and
  circle track for a top notch professional racing
  program.
• Driver Dow Woerner

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Dow Woerner

• Broad range of racing experience
• 12 years of motocross racing
• 4 years of ¼ mile drag strip racing
• Started racing asphalt circle track in 1998 and
  road racing in Legend cars, NASCAR Dodge weekly
  racing series Super Late Models.
• Presently in the open wheeled Whelen NASCAR
  Modified series, finished 3rd in points for 2008
  with 5 wins.

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Racing Series

• Lucas Oil Series Off Road Racing

The Lucas Off Road Racing Series is the evolution
of the long standing support of short course
racing by Forrest Lucas and Lucas Oil. Steeped in
the Midwest tradition of short course off road
racing infused with a West Coast influence, Lucas
Oil Off Road Racing brings intense four wheel
door to door action to challenging, fan friendly
tracks. Lucas Oil Off Road Racing Series This is
Short Course
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TV Exposure

• 5M exposure value (Joyce-Julius)
• Over 28 Million Viewers
• Scheduled prime time televised events 201116
  Races, 8 weekends
• 8 hours of broadcast on CBS!
• SPEED broadcast 30 HD 1 hour episodes
• Versus 16 HD 1 hour episodes
• MavTV 16 HD episodes
• Demographic stats
• 18 to 35 55
• 36 to 54 35
• 78 Male

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PRINT WEB National Exposure

• Off-road racing is covered by more than 75
  publications newspapers regularly
• Websites receive millions of monthly impressions

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Other Media Exposure

• Various Local broadcasts
• Live Internet Coverage
• Radio
• Industry Periodicals
• Industry Websites
• Trade Shows
• Sponsor Advertising and Promotions
• Contingency booth

• Series Promoter Advertising
• Race programs
• Driver websites

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Investment Sponsorship Opportunity

• Premium TITLE Sponsorship 12,500
  per race
• 25,000 per weekend
• Associate Sponsorship
  3,500 per race
• 7,000 per weekend
• Optional on-board camera Versus, Speed, MavTV
  2,000 per race
• 4,000 per weekend
• Optional on-board camera CBS Sports
  3,125 per race
• 6,250 per weekend
• (Optional camera guarantees national
  exposure!!)

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Investment Sponsorship Opportunity

• 2011 Season - 16 races, 8 weekends
• Primary Sponsorship 25,000 X 8 weekends
  200,000 for the season. (paid in four
  installments of 50,000)
• Wrap on 48 foot semi hauler (large, both sides,
  and rear door),
• Wrap on race truck with coverage on hood and side
  doors (multiple bodies),
• Large banners on side skirts of hospitality tent,
  
• Team hats
• Large ad on t-shirts, drivers suit, helmet, and
  jackets
• Logo on calendars and business cards, and
  signature cards
• Sponsorship mention during driver interviews
• Advertisement videos playing on 40 inch flat
  screen mounted to the side of the trailer
• Limited personnel appearances with hauler and
  truck
• Display section reserved inside hospitality tent
  at track side.
• Large front page presence with link on teams web
  site.
• Coverage on CBS, Speed, Outdoor, Versus, Mav TV,
  plus repeat airings
• Direct access to race fans (including pit pass)

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Investment Sponsorship Opportunity

• 2011 - 16 races, 8 weekends
• Secondary Sponsorship 7,000 X 8 56,000 for
  the season. (paid in four installments of
  14,000)
• Wrap 48 foot semi hauler (medium, both sides, and
  rear door)
• Wrap on race truck with coverage on visor and
  quarter panels (multiple bodies)
• Medium banners on side skirts of hospitality tent
• Team hats
• Medium ad on t-shirts, drivers suit, helmet, and
  jackets
• Logo on calendars and business cards, signature
  cards
• Sponsorship mention during driver interviews
• Advertisement videos playing on 40 inch flat
  screen mounted to the side of the trailer.
• Medium front page presence with link on teams web
  site.
• Coverage on CBS, Speed, Outdoor, Versus, Mav TV,
  plus repeat airings.
• Direct access to race fans (including pit pass)

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Comparison Other Media

• National Print Advertising
• Outdoor Life Magazine 64,600Circulation
  925,000
• Sports Illustrated 320,000Circulation
  3,150.000
• TIME Magazine 255,840Circulation 3,250,000

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Comparison Other Media

• National TV Advertising
• 30-Second TV Advertisement Spot
• American Idol 780,000
• Grey's Anatomy 465,000
• Desperate Housewives 378,000
• Sunday Night Football 350,000
• Kid Nation 101,000
• Kitchen Nightmares 75,000
• The average TV commercial ad production cost is
  around 350,000

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Branding Marketing Assets

• Race vehicle graphics

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Branding Marketing Assets

• Race vehicle graphics
• Support vehicles

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Branding Marketing Assets

• Race vehicle graphics
• Support vehicles
• Hauler tractor trailer rig

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Branding Marketing Assets

• Race vehicle graphics
• Support vehicles
• Hauler tractor trailer rig
• Team uniforms

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Branding Marketing Assets

• Race vehicle graphics
• Support vehicles
• Hauler tractor trailer rig
• Team uniforms
• Pit Awnings Banners

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Exposure Other Promo Items

• Driver racing suit theme

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Exposure Other Promo Items

• Driver racing suit theme
• Helmet graphics

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Exposure Other Promo Items

• Driver racing suit theme
• Helmet graphics
• In-Car TV camera Sponsor logo in focus

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Exposure Other Promo Items

• Driver racing suit theme
• Helmet graphics
• In-Car TV camera Sponsor logo in focus
• Promotional clothing with sponsor theme

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Exposure Other Promo Items

• Website Theme Website to be themed with title
  sponsor look and graphic design with links to
  sponsors website
• Web Videos YouTube, Face Book, Twitter, My
  Space
• Webcast and DVD promotion
• Interview mentions
• Sponsorship Networking Opportunities
• Hospitality Events for Sponsors at Races VIP
  Area in Pit for sponsor guests

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Exposure Other Promo Items

• TV advertisement exposure from series promotion.
• Available for print advertisement for title and
  from other sponsors.
• Highway exposure from transporter traveling to
  races and parked at venues.
• Driver and car promotional appearances for
  sponsor.

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