Market Information

1
Market Information

• AGBU 430
• Chapter 16

2
The next best thing to knowing something, is
knowing where to find it.
3
Market Intelligence

• Essential to a smooth, efficient marketing system
• Facilitates marketing decisions
• Regulates competitive market processes

4
Market Information

• Public or private
• Prices
• Price trends
• Production
• Supply movements
• Stocks
• Demand conditions at each level of the market

5
Market News Service

• 2 in Louisiana Baton Rouge and New Orleans
• USDA (public news) has separate market news for
  each of the major products
• Livestock
• Dairy
• Poultry
• Grain
• Fruits and vegetables
• Cotton
• Tobacco

6
Market News Service

• Market tone
• Market supplies
• Demand
• Bid prices
• Offer prices
• Spot prices
• Futures prices

7
USDA

• USDA - United States Department of Agriculture
  offers many agencies that comprise the department
• NASS National Agricultural Statistics Service
• ERS Economic Research Service
• AMS Agricultural Marketing Service
• FAS Foreign Agricultural Service
• FSA Farm Service Agency

8
Changing Market Organization

• Decentralized markets
• Increased cost of gathering information
• Less RR, more planes, trucks, barges
• Contractual arrangements
• More of a need for private organizations to
  gather information (expensive)