The ThermaTracker

1
The ThermaTracker
Presents

• Jeff Chiang Hayley Dirscherl Philip Kemp
  Sara McArdle Leah Petersen

2
DS1 - Design Problem Design Brief

• Problem
• Heat exhaustion common and dangerous for people
  performing in high temperature, high humidity
  environments.
• Advances quickly and signs can be subtle
• Over motivated, team player mentality lessens
  an individuals concern for his/her physical
  condition and welfare
• Completely preventable, yet incidences/deaths
  still occur
• Brief
• ThermaTracker core body temperature and heart
  rate monitor
• Wireless, non-invasive physiological device worn
  during activity
• Tracks the conditions of multiple people at risk.
• Alerts a team trainer or leader

3
DS5 Chosen Idea
Data Receiver
Arduino Microcontroller Board w/ Bluetooth
Forehead Pad with Infrared LEDs and Photosensor
Temperature Sensor
Earpiece w/ Thermopile
4
Executive Summary

• Problem
• Heat stroke is a preventable cause of injury or
  death that may occur in hot, humid environments
  when thermoregulatory mechanisms fail.
• Design Brief
• ThermaTracker will
• Measure core body temperature AND heart rate
• Wirelessly transmit data from multiple users to a
  monitoring station
• Alert trainers/users when at onset of heat
  illness

• Target Market
• Protective helmet users
• Football players 1.5million is USA
• Soldiers 1.1 million in USA and territories
• Firefighters 1.1million in USA
• Development
• Prototype May 2009
• FDA approval mid 2010
• 2nd generation products 2012
• Break even 2013
• 30 manufacturing cost
• 50 sale price

5
Company Overview
ThermaTracker Technology
PPG sensor at forehead measures heart rate
and In-ear thermopile measures core body
temperature
Bluetooth wireless transmitter sends
physiological data to a monitoring station.
If temperature and heart rate rise to unsafe
levels, indicative of heat illness
6
Company Overview

• Components of reflectance PPG and in-ear
  thermometers are widely used and available.
• A wealth of information exists on how to
  construct PPG and thermopile devices and
  circuitry. We therefore plan to develop a
  working prototype by May 2009.

Photodetectors
7
Company Overview

• Other companies (Nike, Garmin, Reebok, Timex,
  Polar, Ironman) sell heart rate monitors to
  athletes.
• The Heat Elite Advantage
• The ThermaTracker will have the added features
  of
• Temperature AND heart rate monitoring for user
  safety
• Wireless data telemetry
• Rugged, tough design to handle bumps, falls,
  tackles
• Adaptable for several types of helmets
• No currently available products for monitoring
  heat exhaustion

8
The Market
9
Business Model

• Product
• Heart rate/temperature monitor built into padding
  compatible with football, military, and
  firefighter helmets
• Future sale of accessories, e.g. long range
  monitoring system
• Marketing
• Catalogues
• Websites
• Coach Workshops
• Startup Funding
• Small Business Innovative Research (SBIR) grant
  from the Department of Defense
• Additional investors or loans for
  commercialization

10
Financial Projection

• Revenue
• Capture 1 market share of 1.58 mil HS and
  collegiate football players in 4 years through
  equipment catalogue and online ads (15,800 units
  sold)
• Capture 1 market share of 1.1 mil firefighters
  and 1.1 mil military personnel from 2012-2014
  (22,000 units sold)
• MSRP of 50 per unit sold
• Approximately 1.89 million gross revenue in
  first five years of product release

11
Financial Projection

• Costs
• Manufacturing costs of roughly 30 per unit
• RD costs for continuous improvement of current
  products and development of related product lines
• Marketing costs to place advertisements and send
  sales representatives
• Salary of sales staff and exec board
• Cost of leasing a workspace and utilities

12
Financial Projection
13
Financial Projections
14
Short Term Development Plan
January February March
April May
Heart Rate Monitor
Temperature Sensor
Matlab Code
FirstPrototype
Wireless
Second Prototype
Final Product
Test and Refine Ideas
15
Long Term Development Plan
2009 2010 2011
2012 2013 2014
DevelopThermaTracker
FDA Approval
FDA Approval
Develop Updated Products
Advertise
Hire Salesman
Sales
Second Product Introduced
SBIR Grant from DOD
First Profit
Develop NewTechnologies
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DS6 - Prototype Plan
In Ear Infrared Thermometer Fisher
Scientific
(2) Operational Amplifiers Columbia
University
Watch Battery 3 Fisher Scientific
Arduino Processor Columbia University
880 nm LED Columbia University
98.6
Silicon NPN Phototransistor 0.36 Digikey
17
The Heat Elite Executive Board

• As athletes as well as biomedical engineers, the
  officers of The Heat Elite are familiar with both
  the conditions that lead to heat exhaustion and
  current technologies for monitoring its
  physiological symptoms.

18
Acknowledgements

• Dr. Lance Kam
• Dr. Elizabeth Hillman
• Keith Yeager