Past Trends Technologies

1
Past Trends Technologies
My grandparents living room

• Why do NMT technologies develop and change?

My Sims living room
2
Everlasting Growth?

• The last five years has seen remarkable growth
  and changes in the NMT technology market
• However, these exponential developments have
  always existed.
• Each generation of humanity has always concerned
  itself with creating technologies that are an
  improvement on the original
• Question Can technologies constantly improve
  are there any limitations on technological
  growth?

3
A Human Instinct?

• Technology is above a tool or instrument to
  assist a human being in their endeavors
• Question What forces or motivations meant that
  in the space of a matter of a a few thousand
  years, we moved from fire to the computer?

4
The Previous 5 years

• What follows is a list
• (it is not comprehensive)
• of some of the more significant technologies to
• develop in the last 5 years?
• Consider these questions
• Can you think of the main market leader in each
  technology?
• Why did the technology develop?
• What are advantages/disadvantages of the audience
• Are they still successful technologies? If so,
  why? If not, why?

5
Recent technologies

• Text Messaging
• Picture Messaging
• Video phones
• 3g phones
• Wap
• E-mail outpacing letter post
• Hand-held computers
• Wafer thin lap-tops

• Flat Screen technology
• Mass-market internet
• Broadband High Speed
• Digital Cameras
• Webcams
• Blogging
• On-line shopping

6
Recent Technologies

• Games consoles and shift towards adult play
• On-line gaming
• Phone gaming
• Wireless internet
• Home networks
• Bluetooth
• USB memory sticks
• Rich Multimedia via CD-Rom
• PDAs
• Mass market adoption of DVD and personal
  recorders

• Interactive Digital Television
• Widescreen sets
• Video on demand
• MP3 music and downloads
• Ringtones
• MP3 players
• On-line storage
• Live on-line T.V
• Digital Radio and Radio streaming

7
A Driving, Dynamic Tension?

• It is obvious that the relationship between
  technology, audience and institution is central
  to the development and change of NMT
• The force that holds together these often rival
  and competing forces is called convergence
• It is this dynamic tension that drives the
  creation and adaptation of NMT

Technology
Feedback
Feedback
Convergence
Audience
Institution
8
What is Convergence?

• Converge means to move towards or meet at one
  point
• Convergence is the process of moving towards
  the same point, a coming together of separate
  things, often to create something new.

9
An example of Convergence?

• Convergence is most usefully observed in Digital
  television.
• Watch the following video that promotes Digital
  Television services.
• Think about the recently separate technologies
  that are now important features of many
  television systems
• Television pictures and sound CD quality,
  surround sound interactive, computer-style
  menus an Internet connection.
• This is a very basic outline, but as you can see
  these ingredients lead to a much-enhanced
  experience.

10
Continued
How have Sky become Market Leader?

• Instead of choosing one of five channels, you can
  now select from hundreds.
• Instead of watching a football match from the
  angle the channel selects, you can choose your
  own.
• You can even play along to some TV games shows.
  The expansion of choice doesn't end there. What
  about shopping, or banking?
• Or buying the music youve just been listening
  to?
• Convergence has benefits for the audience and the
  television provider.

How are they currently improving their service?
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Audience versus Institution?

• 1
• 2
• 3
• 4
• 1
• 2
• 3
• 4

• What do you think the Audience wants from
  convergence?
• What do you think the Institution wants from
  convergence?

12
Convergence in action!