Search APIs Web Services

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Search APIs (Web Services) http//developer.yahoo.
com/
Jeremy Zawodny Dan Boberg August 10th, 2006 SES
2006, San Jose CA
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Yahoo! Developer Network
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Search APIs

• Web
• MyWeb
• Image
• News
• Video
• Flickr
• Advertising

• Content Analysis
• Shopping
• Audio
• del.icio.us
• Autos
• Site Explorer new!

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Whats Involved

• Application ID
• Simple URLs
• REST interface, no complicated SOAP
• Simple XML results
• RSS too!
• Rate Limits
• 5,000 requests/service/IP/day details
• Many examples on our site

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Why use the APIs?

• Better than scraping
• Format wont change without version change
• Same search clusters serve results
• Supported
• Email Forums
• Dedicated Team
• Lots of pre-existing tools/examples
• Software Development Kit SDK

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YSM API Major Changes Coming

• Incorporates services based on new YSM ad
  platform
• Extensive functionality advances
• SOAP Protocol
• Standard for Commercial Web Services Development
• Consistent Error Handling
• New Licensing Format
• Simpler
• Designed around usage model
• New Authorization Types
• Role-Based Access Control
• Act On Behalf Of Others

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YSM API Sandbox 1.0

• All Campaign Management operations
• All Accounts are in US Market
• Forecasting provides sample data
• All Reports contain sample data
• Editorial process simulated
• Accounts can be loaded with test data via a
  supplied client script
• Not available
• User and Payment Method Management
• Master Account-level settings (Tagging, Tracking
  URLs)

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YSM Command Groups (Prod)

• Marketing
• AdvancedTools
• Research
• BasicReports
• CampaignOptmization
• UserManagement
• CustomerManagement