Necessary Revolution

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Necessary Revolution

• What does necessary mean?

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The Necessary RevolutionThe Author

• Peter Senge
• B.S. in Aerospace Engineering from Stanford
  University.
• While at Stanford, Senge also studied philosophy.
  
• MS in social systems modeling from MIT
• Ph.D. from the MIT in 1978.
• Director of the Center for Organizational
  Learning at the MIT Sloan School of Management,
  and is presently (2005) on the faculty at MIT.
• Founding chair of the Society for Organizational
  Learning (SoL). This organization helps with the
  communication of ideas between large
  corporations.
• He has had a regular meditation practice since
  1996 and began meditating with a trip to
  Tassajara, a Zen Buddhist monastery
• In 1997, Harvard Business Review identified The
  Fifth Discipline as one of the seminal management
  books of the previous 75 years. For this work,
  he was named by Journal of Business Strategy as
  the 'Strategist of the Century'. They further
  said that he was one of a very few people who
  'had the greatest impact on the way we conduct
  business today

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Links to the Past

• Biomimicry/Cradle-to-Cradle/Natural Capitalism
• May 25th Fortune Magazine Paul Hawken
  co-author of Natural Capitalism believes
  companies should integrate biomimicry into their
  products. He has launched a firm that will make
  cheap solar panels based in part on how the plant
  world converts sunlight into energy
• When Rivers Run Dry Coke, Alcoa
• Blue Covenant The Global Water Crisis and the
  Coming Battle for the Right to Water Maude Barlow
• Water should be defined as a human right and
  public trust
• Hot Flat Crowded and The Deep Economy
• Systems focus on interdependence and communities

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Necessary Revolution

• A book with references!
• A book that focuses on solutions.
• Tools that can be used to make/save money
• Tools that can be used to encourage discussion,
  remove roadblocks, build consensus
• Nice flow brief how we arrived here, followed
  by systems overview, then tools with mini-case
  examples, then case examples at the end

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Systems Thinking

• An approach to problem solving that views
  problems as part of an overall system and not one
  person/business problem
• Chaos can result if you react to the immediate
  forces and problems around you
• Feedback loops are present e.g., global warming
  melts ice which reduces reflected light which
  leads to global warming.
• Time delays and amplifications

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Systems Thinking

• Interdependencies
• Issues people (social, spiritual), profit
  (costs have gone up e.g. insurance) planet
• Solutions cant just focus on one solution
  e.g., ethanol has led to higher corn prices or
  deforestation.
• Problems C02 rises come from multiple sources
• Partnerships innovative solutions will come
  from NGOs, corporate, academia
• Channel members value chains

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Fish Game/Beer Game

• The results are almost always the same
• Teams focus on themselves and their own
  objectives
• Ignore the impact of their actions on other
  stakeholders. Although they may, they dont
  communicate
• Results are catastrophic
• Impact of decisions have time delays and
  amplifications
• Bankruptcy, overharvesting and species
  extermination
• Implications for social unrest and starvation

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Notable PointsIndependent Actions and
Collaborations

• Why?
• Risk Management
• Head off regulation. Europes extended producer
• Ensure resource availability
• Business Opportunities
• Explore new products. GE ecoimagination
• NGOs understand and may have access to base of
  the pyramid
• Attract employees, enhance reputation
• Save costs
• Its mattering to every part of the value chain
• Problems are too large and complex for any one
  company to solve
• Coke and WWF Reactive
• Companies need to overcome risk of opening up
  themselves to scrutiny
• NGOs need to overcome risk of being perceived as
  bought by companies
• Unilever and Rainforest Alliance
• IKEA and sustainable logging, Nike and apparel
  makers

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The Role For CalpolyWhat will Calpoly be like if
we dont do anything?How should we govern our
1000 acre island?Is Cal Poly slowing their
drive south or are they ready to turn around?

• We are in a great position
• We work with our future students
• We help them learn to think and we now need to
  help them think differently that will lead to
  change
• We have a lot of leaders who want to be proactive
  (not reactive or in crisis mode)
• Tools used
• Seeing reality through others eyes and Building
  shared commitment
• Sustainability meeting in staff dining a year or
  so ago
• Current Status
• Prototypes
• Solar Home, CSA, Biodiesel, Swanton Ranch
• Tools to be used
• Building the Case for Change Harts
  sustainability matrix applied to Cal Poly
• How do we break up the efforts between making Cal
  Poly a sustainable organization and those spent
  teaching students about sustainability
• Learning journals getting outside and
  experiencing