SADD Student Workshop

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SADD Student Workshop
RLAF Part II How, When and Where?

• Young Driver Research Initiative (YDRI)

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To make RLAF work, you need

• Key elements
• Action plan
• Motivation
• Help
• A timeline
• NTDSW is October 17 - 23, 2010

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Key elements The minimum

• Friends Driving Friends poll
• Poll follow-up activities
• School intercom announcement
• Cafeteria Posters (Q A)
• 3. One other activity from the RLAF menu
• 4. Distribution of one RLAF tool
• flyers, posters, table tents, stickers, bookmarks

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Key elements example

• Posters and Flyers
• Downloadable from ridelikeafriend.com
• 4-color
• Black-and-white

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Key elements example

• Drivers select their rules
• Wear your seatbelt
• Dont pressure me to speed
• No drinking or drugs
• Keep the music down
• Keep your phone conversation short
• No yelling

• Help if I ask you to
• Turn down the music
• Answer my cell
• Give me directions
• Just chill

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Key Elements example

• Reach the students in
• popular hang-out locations
• Cafeteria table tents for lunchtime reading
• Library study areas
• Health classrooms

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Key elements example

• Sample Question What is the most harmful thing
  passengers can do in a car?
• Distract the driver
• Be loud (talking loud, playing music too loud,
  etc.)
• Forget to wear seatbelts
• Talk constantly on a cell phone
• Pressure driver to speed
• Act wild (like dancing or singing)

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Shared action plan Teens talk

• Conduct the Friends Driving Friends poll
• Teens meet in the morning to pick up their
  clipboards and poll questions
• Students poll peers during lunch, in the hallway,
  at study hall or school
  events
• Team decides
• How will poll results be announced/posted?
• Who will make morning announcements?
• What other activities should we do?

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Action plan

• Which posters and flyers speak to our school?
  Do they represent our students?
• What other materials will work best for us?
• Do we want to design and create banners
  or t-shirts?

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Shared action plan Teens lead

• Students do the real work and make decisions
• How will we recruit our organizing team (s)
• How will we promote this?
• How will we turn our plans into action?

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Theres help!

• Your advisor
• Letters to generate support and donations
• Ideas for gaining support
• Templates for promotion and donations

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Generate peer excitement

• Spring Get the RLAF dates on the school
  calendar or add an
• E-Countdown to RLAF Campaign on the school web
  page.

Summer Keep the momentum going! Design an RLAF
t-shirt for organizers and create posters RLAF-
Its Coming 10/17/10
Fall Have Just Chill stickers ready for the
first day of school and back-to-school
night. Make weekly RLAF announcements.
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RLAF Success
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Create Your Timeline

• Key message Start in the spring to gain
  momentum for the fall
• Get lots of student groups, clubs and teams
  involved
• Get RLAF on the school calendar during National
  Teen Driving Safety Week

October 2010
October 2011
National Teen Driver Safety Week
National Teen Driver Safety Week
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What does success look like?

• Keep track of how the campaign is going.
• After the campaign, reflect on what could have
  gone better, what activities were a hit and
  improvements for the future.

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Available courtesy of the Research and Outreach
Alliance of
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Young Driver Research Initiative
www.ridelikeafriend.com