Commercial Catering

1
Commercial Catering
Feeding the World
2
Overview

• Commercial catering is part of the hospitality
  industry has two business sides - the food
  service and catering equipment suppliers.
• The catering business is also comprised of a
  variety of different types of organizations
  serving multiple industries including aviation,
  education, and recreation.
• According to the U.S. Bureau of Labor Statistics,
  accommodation and food services makes up about
  8.1 percent of all employment and was expected to
  realize 18 between 2002 and 2012.
• There are 8.7 million workers employed in the
  accommodation and food services industry and
  caterers comprise about two percent of these
  workers.

3
Waitress in the Sky

• The airline food services business generates
  approximately 6 billion dollars in revenue each
  year. 
• Gate Gourmet is one of the worlds largest
  independent providers of airline catering service
  providers serving more than 250 airline customers.

• With global headquarters located in Reston, VA,
  Gate Gourmet generates 2.4 billion in annual
  revenue and serves over 200 million meals each
  year.
• LSG Sky Chefs, initially created by American
  Airlines in 1942 and known as Sky Chefs, is a
  100 subsidiary of Luftansa that partners with
  270 airlines and prepares approximately 387
  million meals each year.

4
School Lunches

• According to the US Department of Agriculture, in
  2006, there were over 5 million meals served in a
  school setting.
• Annually, the federal government spends over 10
  billion to provide food services to schools.
• The strong focus on decreasing the obesity
  epidemic provides a strong outlook for commercial
  caterers who service the educational community.
• Providing healthier meals to the school children
  will result in caterers passing along higher food
  and preparation costs to the institutions they
  service.

5
Special Events

• Event Catering includes everything from corporate
  outings and conventions to weddings.
• Weddings often account for nearly 34 of a
  caterers annual revenues.
• Location, décor, and food quality and preparation
  are three of the primary influences in the
  selection of a location for an event.

6
Special Events

• Establishments who offer catering services often
  rely on their relationships with other third
  party vendors, such as table rental and linen
  vendors, for the majority of their catering
  business.
• According to one senior catering manager in Las
  Vegas, there has been significant growth, some
  caterers realizing over 100, in the catering
  business since 2000.

7
Take Me Out to the Ball Field

• Ballpark catering is a large component of the
  catering industry.  One of the largest players in
  ball park catering is Centerplate with revenues
  of over 600 millionEvent Catering includes
  everything from corporate outings and conventions
  to weddings.
• Centerplate provides catering, concessions,
  management and merchandise services for
  approximately 130 North American venues.

8
Take Me Out to the Ball Field

• Centerplates approach to ballpark concessions
  differs from many in that it incorporates aspects
  of the local institutions into its fares.  In San
  Francisco, Centerplate has partnered with
  Ghirardelli Chocolate, The Stinking Rose and
  Gordon Biersch Brewery to make fans feel at home.
• The Levy Sports and Entertainment Group is
  another sports and entertainment venue caterer
  that serves many large venues including Chicagos
  Wrigley Field and U.S. Cellular Field as well as
  Indianapolis Conseco Field and Louisvilles
  Churchill Downs.

9
Catering Equipment

• Catering equipment is defined as kitchen
  equipment that can serve at least 500 people
  during one shift or coffee shop equipment.
• Catering equipment market is affected by growth
  in other markets including aviation, oil and gas,
  hospitals, shipping, railway, educational
  entities, and industry.
• During 2004, Egypt alone realized the addition of
  500 coffee shops contributing to the rising
  demand of catering equipment.  It is expected
  that this segment of the catering equipment
  industry will grow by 20 over the next five
  years.
• According to an industry sector analysis report,
  40 of the end users of catering equipment are
  hotels and restaurants.

10
Catering Equipment
Categories of Catering Equipment End Users and
Percentage of the Market
11
Catering to the Future

• According to Dr. Marvin Cetron, a professional
  forecaster of global trends, the hospitality
  industry is expected to realize strong growth in
  the years ahead due to greater disposable income
  and increased international travel.
• Internationally, the catering business for U.S.
  suppliers has great potential.  As new tourist
  spots are established, the demand for commercial
  caterers will continue to grow.
• The devaluation of the U.S. dollar in some
  foreign countries puts American-based catering
  businesses at a competitive advantage.

12
Advertising Strategies

• Because of the importance of location, décor and
  food quality and preparation for the special
  events industry, caterers should differentiate
  themselves through the inclusion of these
  qualifications in their advertising strategies.
• Caterers who service educational entities should
  incorporate healthy options into their catering
  menus and then incorporate this information into
  their sales materials in order to target
  educational facilities concerned with poor eating
  habits of students.

13
Advertising Strategies

• Caterers who service sports and entertainment
  complexes should considering a catering approach
  that leverages local fare into their catering
  menus to encourage word-of-mouth advertisement by
  satisfied consumers.
• Catering equipment suppliers should seek
  international opportunities for expansion by
  incorporating advertisements for international
  publications into their overall advertising
  strategy.

THE MEDIACENTER
14
WHY TV?
The answer is three simple reasons!
15
WHY TV?
16
WHY TV?
Remember,Only television can give youThe right
messageTo the right peopleAt the right timeIn
the right place!
17
(No Transcript)