Title: About Mobile VCE
1(No Transcript)
2intro
3research innovation application strategic
world-class defined steered by global
industry leaders
observer members
undertaken by the UKs leading specialist
research Universities
4intro
- Strategic Innovation for Global Industry
- World-Class, Industry-Led, Vision to Grow the
Industry - Established in 1996 by the communications
industry - Not-for-Profit, funded by Industrial Members UK
Government - Major international Operators Manufacturers
- High financial gearing for the industrial members
- Full Industrial Subscription 45k in 2011
(Associates pay less) - Research Programmes 2m in 2011
- All activities defined steered by the Industry
Members
UK-China Beyond 4G
5international linksMoUs with NICT, WiCo,
Yonsei et al (J-C-K)
6content
- objectives approach operating model
- vision research innovation application
- from vision to research
- communications member benefits
- membership value
- membership options
7objectives approach operating model
8objectives
- Original Goals
- To harness the research capability of a selected
group of UK universities into a cohesive
world-class Centre of Excellence - To influence the direction of long-term research
through dialogue between industry the academic
community - To carry out programmes of research with a focus
on cross-disciplinary well-managed
programmes - To provide a mechanism for industry to work
collectively with key Universities to secure the
necessary flow of the most skilled experts - To secure international recognition
- Underpinning Approach work with industry to use
vision and technology research to facilitate
industry growth -
9objectives
- Enhanced Goals (as well as, not instead of)
- To build on VCEs close relationship with EPSRC
to provide easy access to the UKs ICT academic
research capability to UK overseas companies - To create new mechanisms for technology sourcing
innovation building upon VCEs established
relationships in the UK and worldwide - To leverage VCEs collaborative culture to build
relationships create RD opportunities for
application industries - Underpinning Approach work with its members to
use industry vision, research, innovation
application to transform society other
industries - Delivering Digital -
10achieving the objectives
- Critical Success Factors
- Strong Sustained Industry Leadership
- Board of Directors - 5 industry, 3 university
- Clear industry definition of goals
responsibilities - Commitment from the Universities to Deliver
- Mutual respect esteem between industry
academics - Research Excellence
- Independently assessed as world class
- Reflects both the university industry inputs
- Global Perspective Engagement
- Industry membership from Asia, America Europe
- Industry membership from across the value chain /
value web -
11approach strategic industry-led
Convergent Industries
Handset Mfrs
Shared Future Industry Vision
Telecom Operators
Define Lead
VCE
Strategic Research
Industry Steering Groups
Univ Research Teams
Seed Feed, Exploitation
Infrastructure Mfrs
Industry Growth
Component, Software,
Health, Energy, Transport
12approach led by industry
- A Global Window on the Future
- Our Industry Members develop shared visions
- Europe, Asia, America with varied geographical
perspectives - Varied parts of the value chain
- Increasingly, varied application perspectives
- ALL the players seek to have a comprehensive,
accurate view, which is inevitably coloured by
local factors and pace of change - Research Challenges Innovation Opportunities
- Trends, Opportunities Challenges - Industry
members - Technical Approaches - Academic members
- Technology Sourcing SMEs, Mid-Tier members
13operating model
New Product Service Revenues
UK Government Support Govt Funds
- - - Members Companies- - -- - Annual
Subscriptions - -
Members Core Fund
Seeds FeedsIn-house Member RD One-Way
Trapdoor
Mid-tier SME Subcontract Collabns
Core RI, Elective Projects, etc
Industry Defined Steered Activities World
Class research innovation application
high gearing of both finance AND strategic
vision strengthens the resource base available
to the global industry known, qualified,
research staff available to recruit
14value
- Principal Sources of Value
- Ensuring the Future
- Strategic industry-defined research, ahead of the
curve - A proven source of innovation seeds feeds
the companies - Early warning radar for opportunities
threats - Partnership, RD Cost Sharing
- An open innovation approach amongst members
- New industrial, and academic, relationships are
formed - Building technology sourcing application
industries - Outsourcing, subcontracting sharing RD costs
- Projects can get done that might otherwise fall
off the budget list - People Expertise
- Ready access, to industry-aware, high calibre
researchers - Build strong relationships with the research
community - One stop portal to access a wide range of RD
capability
15research innovation application
16research
- Core Research
- Integrated, strategic, research funded by member
subscriptions - All industry members define, participate, share
the benefits have royalty-free access to IPR.
Attracts additional UK government funding - Over 400 myrs of core research, 50 patents of
which 35 granted - Current programme 100 myrs
- Green Radio, User Interactions for Breakthrough
Services, Instant Knowledge - Elective Projects
- Commissioned by one or more industrial members
- Initiated a single industry member, but evolve
quickly to involve several - VCE helps identify industrial members with common
research needs - Industry players select the most appropriate
university team or perhaps SME, assisted, if
needed, by VCE specialist research manpower - Examples MIMO channel characterisation,
intelligent handset antennas,
17innovation
- SMEs Technology Sourcing Commercialisation
- Mechanism Facilitated, intelligent, secure
brokerage based on a knowledge of our member
companies interests needs - Examples
- SMEco1 Technology Sourcing
- Company with good links to business customers,
significant angel investment, existing MNO
partner and functional technology demonstrator - VCE has made targeted operator introductions,
with a view to demos, aiming at partnering,
investment an imminent commercial pilot - SMEco2 - Commercialisation
- Company evaluating commercialising
(complementary) software from a VCE programme
for use by VCEs BigCo members - VCE is talking with two operators interested in
using the software, and exploring funding options
18application
- Working with Application Industries
- Building upon early collaborative cross-industry
initiatives - Augmented Travel Workshop Nov 2010
- Leveraging existing partnerships eg innovITS,
ICT KTN, Cambridge Wireless, iNET/SSW, TSB,
EPSRC - Joint events with the ICT KTN this autumn, aimed
at securing new industrial members from
application industries - Leveraging VCE collaborative, open, innovation
culture - ICT Applications Event October 2011
- Participants / speakers who are already doing it
- Follow up Working Groups White Papers, with the
aim to - Build long term relationships
- Identify specific mutual interests
opportunities, to facilitate collaborative
projects between existing members and application
sector companies - Secure project funding eg via TSB, EPSRC, iNET,
19informed by vision
- Industry Visions Group
- Comprised of Industrial Members
- Chaired by an independent senior academic
- Considering Environmental, Industry Technology
Trends - Identifying over-arching themes, and
- Specific Technology Priorities key enablers
- Areas that will have broad industry impact
- Working together
- Theme Champions
- White Papers
- Consultation
- Leading to
- New VCE Projects
- In-house, membercompany, spin-offs
20informed by vision
- Industry Vision last time round 2020 Vision
- Outworking the 2nd Century of Radio
- Usable, Embedded, Ubiquitous, Networked
- Two Realms of Impact
- Mass Market - Personal Lifestyle
- Enterprise - Transformation of other Industries
- Resultant Core 5 Research Themes
- User Interactions for Breakthrough Services
- Designing Flexible Networks
- Green Radio
21vision to research
22vision to research
- Process from Vision to Research
- Industry Futures Day
- Broad membership dialogue debate
- 2020 Vision paper addressed
- Primary drivers of evolution
- IJI It Just Is
- A Vision of invisible technology ease of use
- Identified major areas where breakthroughs were
needed - VCE Industry member consultation
- Priority technical themes challenges were
agreed - Collaborative programme building followed
- Embryonic Industry Steering Groups
- Programme Definition Documents
23vision to research
- Consensus Industry Vision
- Industry-populated Visions Group develops a
shared agenda - Industrial Steering Groups
- Define manage the detailed programme
- Industrial Chairman responsible to lead each work
area - Steering Groups meet every 3 months
- Industrial members provide feedback, direction
and decisions on patents, publications, etc, to
the research teams - Workshops defined by the ISG, address
scenarios, business models, etc - Remote participation supported
- Industry Steering Group presentations available,
with audio, over the web - Webex used to facilitate remote meeting
participation - Industry Reviewers
- Enables Industrial staff to keep on the leading
edge in specialist areas - One-on-one, technical meetings with relevant
researchers - A means to assess, and develop. potential
recruits - May or may not physically attend Industry
Steering Group meetings
24research management
- Industrial Steering Groups
- Quarterly physical meetings _at_ the Universities
- Intermediate meetings if needed, decided by the
Industrial team - Monthly management teleconferences
- Occasional seminars, decided by the Industrial
team - Web-based Tools
- Dedicated areas within the members restricted
web area - Online, automated, progress monitoring
management tools - Deliverables publicationsmanagement, w
auto-alerts - Industry members have easy, rapid access to
resources
25core research
- The Drive for Bandwidth
- Base stations power hungry
- Data overtakes voice,40x increase forecast
2009-14 - Faster, fatter yet more energy (no change is
not an option) - Green Radio
- Efficient wireless
- Green Reduced OPEX !
- Vital to support data growth
- Energy awareness as well Spectrum awareness
- Energy efficient multipliers
- Goal 100x improvement
Download infosheet _at_ www.mobilevce.com/infosheets/
GreenRadio.pdf
26core research
- Flexible Networks
- Unpredictable user needs
- Service agnostic
- Tailored user experience
- Evolvable architecture
- Network Virtualisation, yet supporting
competitive differentiation - Robustness, Efficiency
- Self-validating
- Business Model Neutral
- Autonomous management
- Seamless Invisible
- Control Point Architecture
Download infosheet _at_ www.mobilevce.com/infosheets/
FlexibleNetworks.pdf
27core research
- User Interactions for Breakthrough Services
-
- Interactions with
- A new device ecosystem
- The users environment - woven into the fabric of
life - Intelligence in the network
- Re-defining the user experience simplifying
complexity - Enabling new personalised, contextualised,
capabilities
Download infosheet _at_ www.mobilevce.com/infosheets/
UserInteractions.pdf
28core research
- Instant Knowledge
- Rapidly locate information or the man that can
within the company, with minimal effort - Harnesses information flows in the
handset/PC/etc - Combines multiple technologies now feasible in
the smartphone - realtime user behaviour and context ,
autonomously created social network map,
recommendation, policy-based security and
privacy - Enables new personalised, contextualised
capabilities, enterprise efficiencies business
models
Secure Autonomous Business Collaboration a new
family of enterprise services
Download infosheet _at_ www.mobilevce.com/infosheets/
InstantKnowledge.pdf
29innovation to application
30innovation to application
- The Need Opportunity
- Globally, the massive growth of telephone
penetration, cf China 0.5 (1990) to 80 (2010),
and of the Internet (15 globally by 2010) has
changed the way the world does business. The next
wave of wireless personal and object based
realtime context will enable an even greater
transformation of industry - In the next 20 years, sustainability in
healthcare, transport, energy and other sectors
will require them to function in new ways - This transformation represents a major global
opportunity but also provides many challenges,
both technical and cultural - Low cost solutions are needed that can be applied
globally on a massive scale - Companies need to work across traditional
boundaries and mindsets
31innovation to application
- Approach
- VCE is building upon existing mechanisms to
- Bridge experience, culture and mindsets across
industries, applying emerging wireless ICT to
create new service concepts, business models
market opportunities - Accelerate such opportunities by building
relationships, cross-fertilising ideas
facilitating collaborative RD - Encourage member companies to challenge
traditional thinking, to share vision, learn
innovate together, to create new possibilities - Involve new universities, SMEs and mid-tier ICT
companies, thereby identifying resources and
routes to rapid prototyping and development of
the ideas and innovations that emerge.
32innovation to application
- Membership Changes
- To allow this VCE has made changes to its
membership structure, inviting new members from - Mid-tier and SME companies
- Key application industries which are facing
transformation, such as health, transport and
energy - Universities, to widen the breadth of academic
skills available to its industrial members - These will to join its existing global operators
manufacturers, and its existing University
members, enabling new things to be undertaken
33innovation to application
- Mechanisms
- VCE is creating new ways of working to extend its
activities, inter alia - Sector Working Groups to bridge industries and
mindsets - These will enable players within industry sectors
to explore shared interests, develop new ideas
and bring these forward as White Papers and
Members Seminars. - Cross-Sector Group
- One key to delivering global telephony internet
penetration was the adoption of common global
standards. Health, transport, energy, education
etc have many common requirements in terms of
technical enablers capabilities such as
identity, privacy, security, location, etc - New RD collaborative projects amongst member
companies - To apply wireless ICT into healthcare, transport,
energy etc - Mechanisms for BigCos to source needed technology
in new ways - SMEs with relevant technologies to contribute to
projects, possibly on a funded basis
34innovation to application
- Working with Innovative SMEs
- Mechanism Facilitated, intelligent, brokerage
based on a knowledge of our member companies
interests - Example
- SIM-based authentication/identification for
online payments - Identity management / m-payment / fraud
prevention - Status Beta stage product, demo developed with
MNO available - CallSign
- UK startup with 0.5m angel investment (Silicon
Valley) - Strong technical background in security
- Prior relationships with banking big retail
players - VCE has made targeted MNO introductions, with a
view technology demos, aiming at wider
partnerships, investment a commercial pilot in
2012
35innovation to application
- Example Openia
- User Experience Quantification Analysis
- Opportunity to commercialise the User Behaviour
software from the TSB-supported Instant Knowledge
programme - Potential for improving user-device interaction,
monitoring usage of applications content (eg
mobile, kiosk, TV) - VCE exploring operator handset manufacturer
interest - Openia
- Est 1999, privately held company
- User Experience Research CMS Development/Hosting
- Traditionally Internet/Web, but already started
going mobile - Links with Surrey University (Digital World
Research Centre) - Commercialising research findings (eg 2x TSB
grants, DWRC) - Openia currently quantifying the market /
business case - VCE is working with Openia to establish
feasibility funding - Seed funding - Knowledge Transfer Award
- TSB RD Grant Proof of Market, Development of
Prototype - Angel funding downstream a possibility
36innovation to application
- Working with Application Industries
- Mechanism Work with partners with good existing
linksICT KTN, iNET (SW), Cambridge Wireless,
TSB, EPSRC - Examples
- VCE is organising joint events with the ICT KTN
this autumn, aimed at securing new industrial
members from both the ICT industry and from
application sectors - ICT Trends, ICT Applications September/October
2011 - Participants / speakers identified through iNET,
CW - Follow up Working Groups White Papers, with
the aim to - Build long term relationship
- Identify specific mutual interests
opportunities - Facilitate collaborative projects for our
existing members and attract application sector
companies as members of VCE - Potential funding for companies - iNET, TSB,
EPSRC
37innovation to application
- Working with Existing Partners / RI Clusters
- ICT KTN, Cambridge Wireless, South West Cluster
- VCE founded the ICT KTN (originally Digital Comms
KTN), with the Communications Research Network
(Cambridge), and sits on the KTN Company
Programme Boards - Cambridge Wireless
- Significant growth impact over the past 3 years
- Good personal relationships
- Through CRN when founding the KTN and via
personal/Ofcom links - Recent help discussions TICs, Cabinet Office
- Aiming to work more closely together
- South West Cluster
- Silicon SouthWest, Microelectronics iNET, LEP,
SET2 - Potential funding, very good SME linkages
- VCE works closely with Bristol Bath
Universities
38innovation to application
- Specific Upcoming Events
- ICT Trends Event, joint with the ICT KTN, 23rd
Sept 2011 - Outlining the emerging Industry Visions, designed
to - Help calibrate and get wider feedback on the
industrial visions, and - Include presentations from outside industry
players, to explore areas that may be missing - ICT Applications Event, joint with the ICT KTN,
26th Oct 2011 - Exploring the potential for transformation with
players from the application sectors, as a
prelude to building sector groups and
relationships - To include presentations from several existing
practitioners in these markets and industries
39communications
40communications
- Website
- Public Area
- Open Facing
- Links to blog etc
- Top level info
- Members Only Area
- Inside updates
- Dedicated areasfor the core researchand other
streams, as needed - Reports, Publications
- Expertise Portal(in planning)(Univs SMEs)
41communications
- Industry Briefs White Papers
- Strategic Industry Relevance
- Key RD Advances
- Where to learn more
- Fundamental Trends, before they happen
- Thought Leadership
- Building on VCE industry debate
- Linking with other organisations where
appropriate - Online Feeds
- Blog, Twitter, LinkedIn, Facebook
- Email news options
42membership value
43value
- Ensuring the Future
- Industry needs to know what new technologies will
be emerging, but no longer can do it all VCE
pioneered open innovation within its member
community before the phrase existed - Seed Feed a way for companies to ensure the
future - Seed watch progress and, when a research area
gets hot, use the technical reports meet with
the team to seed a new in-house activity. Get
it up and running quickly. - Feed manage internal programmes to build upon
and be complementary to VCE research, thereby
stretching the internal research budget - A companys RD radar a window on the future
- Access to experts through building long-term
relationships, companies grow to understand
Univs real areas of deep expertise - Easy access for placing direct contracts when
needed
44value
- Partnership Cost Sharing
- Value through trusted relationships insights
- Visions activity strategic enabler of new foci
(cf Green Radio) - More than just a financial multiplier (but that
helps) - Core Projects typically 40x financial
multiplier - Industry-defined programme based around shared
vision - Cost - 45k (2011) company subscription
- Value - 2m (2011) of research (plus other
benefits) - Elective Projects typically 4-6x financial
multiplier - Initiated by an individual company, with others
joining in - Size typically from 25k to 250k
- Number of companies engaged typically 1-6
- Projects can be done that might otherwise fall
off the budget - Ideas emerge that would not within a single
company
45value
- People Expertise
- Relationships are an investment
- Know who to ask, when an answer is rapidly needed
- Know who to recruit, by seeing them perform
- Quality researchers, with real value
- Quality the quality of researchers is
outstanding across the Mobile VCE programs, when
compared to many other fora (BT) - Industry-aware - researchers who understand what
industry needs and can thus hit the ground
running when subsequently recruited - An investment that allows to recruit known
quantities when needed - Advice, Direction, Secondments
- Mobile VCE is able to point in the right
direction - Direct contracts with Universities when full IPR
ownership is needed - Access and relationships with EPSRC, TSB, etc
- Industry-Academic Secondments, Industry CASE PhD
studentships - Recommendations on University skills
capabilities
46value
- Industrial Members derive many benefits
- Industry led Vision co-create future vision,
product service concepts with the global
manufacturers, operators application sectors - Window on the Future early warning of trends,
threats opportunities - Research Innovation define steer VCE core
projects to feed existing in-house company
activities and to seed new ones - Cost effective VCE funded RD is typically 40x
annual subscription - Shared Cost Strategic RD Projects
- Collaborative projects initiate RD with other
member companies potential partners, suppliers,
or customers within the VCE framework or
outside, eg private partnerships, with TSB, EC
Framework etc - Application projects - work with application
sector companies, using VCEs collaborative
culture, to bridge mindsets industries to
co-create new cross-industry opportunities - Access to
- Resources University testbeds, SMEs, experts,
consultancy, seminars the VCE patent portfolio
(35 granted patent families) - Staffing recruit industry-aware, known
quantity, research staff - Training develop research innovation skills
through participating - Funding support to access 3rd party grants for
secondments, RD, etc
47membership options
48member types full industrial 45k
- Operators, Manufacturers, etc
- Industry Vision Core Research (by right)
- Full Industry Visions Group membership
- Full access to define steer core research
projects - Full Industry Steering Group membership access
to the web portal, opportunity to initiate, shape
and contribute to White Papers - Workshops, Seminars, Webinars Organise,
Contribute, Attend - Approved Technical Reports Publications, and
work in progress - Patent Portfolio (50 filings, 35 granted)
explicit royalty free access - Collaborative Application Projects (by right)
- Propose, fund Initiate
- Participate, Define Steer
- Access (by right)
- Resources University testbeds, SMEs, experts,
consultancy, seminars the VCE patent portfolio
(35 granted patent families) - Staffing recruit industry-aware, known
quantity, research staff - Training develop research innovation skills
through participating - Funding support to access 3rd party grants for
secondments, RD, etc - Governance (by right)
- Voting Rights _at_ General Meeting, Eligible for
Board Membership
49member types associate industrial 25k
- Mid-Tier Players, Application Industries
- Industry Vision Core Research (subject to
confidentiality) - Industry Visions Group attendance by
invitation, as appropriate - Access to Industry Steering Groups to monitor
core research projects - Industry Steering Group attendance partial
access to the web portal, input to White Papers
by invitation - Workshops, Seminars, Webinars attend
contribution by invitation - Approved Technical Reports Publications
- Patent Portfolio (50 filings, 35 granted)
commercial access - Collaborative Application Projects (subject to
confidentiality) - Propose, Fund Initiate (if supported by a full
industrial member) - Participate, Define Steer
- Access subject to availability, full
industrials given priority - Resources University testbeds, SMEs, experts,
consultancy, seminars - Staffing recruit industry-aware, known
quantity, research staff - Training develop research innovation skills
through participating - Funding support to access 3rd party grants for
secondments, RD, etc - Governance
- No Voting Rights _at_ General Meeting, Ineligible
for Board Membership
50member types SMEs 7.5k
- Small Medium Enterprises
- Industry Vision Core Research (subject to
confidentiality) - Industry Visions Group no participation, full
visibility of outcomes - Core research projects no direct participation
in project definition, but possibility to
contribute key skills or products where
applicable - Industry Steering Group attendance by
invitation, access to new SME portal, access to
White Papers (input by invitation, where
relevant) - Workshops, Seminars, Webinars attend
contribute by invitation - Approved Technical Reports Publications
- Patent Portfolio (50 filings, 35 granted)
commercial access - Collaborative Application Projects (subject to
confidentiality) - Propose, Fund Initiate (if supported by a full
industrial member) - Participate, Define Steer
- Undertake on funded basis, if industrials wish to
contract - Access subject to availability/terms, full
industrials given priority - Resources University testbeds, experts,
consultancy, seminars - Other aspects negotiable, subject to
time/availability/etc - Governance
- No Voting Rights _at_ General Meeting, Ineligible
for Board Membership
51member types contributing univs 7.5k
- Contributing University Members
- Industry Vision Core Research (subject to
confidentiality) - Industry Visions Group no participation, full
visibility of outcomes - Core research projects funding to undertake
research by invitation subject to relevant key
skills - Industry Steering Group attendance by
invitation, presence on new Univ portal, access
to White Papers (input by invitation, where
relevant) - Workshops, Seminars, Webinars attend
contribute by invitation - Approved Technical Reports Publications
- Patent Portfolio (50 filings, 35 granted)
commercial access - Collaborative Application Projects (subject to
confidentiality) - Participate, by invitation
- Undertake on funded basis, if industrials wish to
contract - Access subject to availability/terms
- Participation in Annual Industry/Academic
Conference - Secondments, CASE studentships if requested by
industrial member - Other aspects negotiable, subject to
time/availability/etc - Governance
- No Voting Rights _at_ General Meeting, Ineligible
for Board Membership
52member types full associate univs
- Full Associate University Members
- Industry Vision Core Research
- Industry Visions Group no participation, full
visibility of outcomes - Core research projects participation in project
definition funding to undertake research by
invitation, subject to relevant key skills - Industry Steering Group full participation on
funded programmes, presence on new Univ portal,
access contribution to White Papers Workshops,
Seminars, Webinars organise, attend, contribute - Approved Technical Reports Publications and
work in progress - Patent Portfolio (50 filings, 35 granted)
access for research purposes, subject to relevant
agreement - Collaborative Application Projects
- Propose, Fund Initiate (if supported by a full
industrial member) - Undertake on funded basis, if industrials wish to
contract - Access
- Participation/Organisation in Annual
Industry/Academic Conference - Secondments, CASE studentships if requested by
industrial member - Other aspects negotiable, subject to
time/availability/etc - Governance
- Full members have Voting Rights and are eligible
for Board Membership
53membership terms costs
- New Joiners during 2H11
- VCE membership runs the full Calendar year,
January-December - Normal situation - full membership fees apply,
regardless of when a new member joins during the
year. Member has access to all outcomes from that
calendar year. - However, VCE has widened its remit in 2011 to
embrace application industries, mid-tier players,
SMEs and collaborating universities and wishes to
secure momentum behind this transition. VCE
wants its new industrial members to have early
visibility of, and the opportunity to shape, its
industry vision and next phase of activity. - For these reasons, companies joining in 2H11 have
a unique opportunity to join now, receiving
membership for 2011 and 2012 at a significantly
reduced cost - Full details of membership options and
application forms are available from the VCE
office contact Jenny Johnson 44 1256
338604 jennyj_at_mobilevce.com
54follow our blog _at_
www.mobilevce.com/blog
55(No Transcript)