A New Direction: Issues

1
A New DirectionIssues Answers

• Business and Marketing
• Education Conference
• November 18, 2000
• Presenter
• Barbara K. Beadle , Specialist
• Business Marketing Education, IDOE

2
Thanks to the following individuals

• Dr. Betty Brown, Ball State University
• Carol Camilotto, McCutcheon High School
• Vincennes University Students
• Tina McCloud, Mt. Vernon High School
• Linda Hoff, Logansport High School
• All those who worked on curriculum revision this
  past year

3
Apple Award

• Mary Tidd, Martinsville High School
• Functional Manual 1997
• International Business 1998-99
• Business Technology Lab I/II 1998-99
• Business Services and Technology Teacher Manual
  Project 2000
• Presenter at several Business and Marketing
  Education Conferences

4
Issues and Answers

• Personal Financial Literacy
• Business instruction at non-traditional grade
  levels
• Core Business Processes
• Technology
• Revision of Standards
• Licensing of Teachers
• Articulation
• Promotion

5
IssueHow important is Personal Financial
Literacy and where does it fit into our
discipline?
6
Jumptart Coalition

• Personal Financial Survey 2000 to 723 12th
  graders from across the country
• 30-question multiple-choice exam
• Achieved average score of just 51.9 worse than
  1997 average score of 57
• Knowledge of personal finance in four basic
  categories
• Income
• Money Management
• Saving and Investing
• Spending and Credit

7
We need to do a better job teaching financial
smarts to todays kidsThis bill (the Youth
Financial Education Act) will give our teachers
and schools extra resources and encourage them to
teach financial literacy to kids. (Congressman
David Dreier, R-CA, Chairman of the House Rules
Committee)
8
H.R. 2871, The Youth Financial Education
Act(would) help improve the financial literacy
of our youth by authorizing grants to states of
at least 500,000 to carry out financial
education programs in elementary and secondary
schools. (Dollars Sense)
9
States need to recognize that high school is the
appropriate time and place to provide young
adults with meaningful instruction in personal
finance, and they must mandate the inclusion of
highly interactive, creative and applied courses
in personal finance within their high school
curriculum standards. (Dr. Lewis
Mandell, Dean, School of Management, University
of Buffalo
10
Organizations that already work with high school
students, such as the Securities Industry
Foundation for Economics Education, Junior
Achievement, and the National Council on Economic
Education, should be encouraged to develop
curricula that facilitates sound basic financial
decision making that is relevant to young adults.
(Dr. Lewis Mandell, Dean, School of Management,
University of Buffalo)
11
Students can take courses in Multi-variable
Calculus and Advanced Placement Physics, but
personal money management has been mostly ignored
by the nations high schools.
(Lincoln Mayer, Sidwell Friends High School.
Winning essay from Capital Ones Easy Money
Essay Contest.)
12
Beginning with basic financial skills, like
balancing a checkbook and moving on to advanced
financial management concepts, such as asset
allocation and risk management, students would
take a walk through the financial world one step
at a time. (Lincoln Mayer, Sidwell Friends High
School. Winning essay from Capital Ones Easy
Money Essay Contest.)
13
Classes where PF can be taught

• Personal Finance
• Business Foundations
• Business Math
• Financial Services Marketing
• Can also be integrated in courses
• Various vocational classes
• Business and Personal Law

14
IssueShould we offer Business instruction at
non-traditional grade levels?
15
Elementary and Middle School

• Keyboarding and Computer Applications at Lower
  Grade Levels
• What grades?
• Below Grade 3?
• Business teachers
• Scope and sequence--articulation between middle
  and high school
• Impact on high school curriculum

16
Middle School Curriculum

• Technology Curriculum to include Keyboarding,
  Computer Applications, and Voice Recognition
• Career Planning and Research can be included as
  part of the technology curriculum
• Personal Finance introduction such as Reality
  Store, school-based enterprise
• Combine all three for strong business base in
  middle school

17
IssueIs there a need to include more
instruction in the Core Business Processes in the
Business and Marketing Curriculum?
18
Core Business Processes

• How business works, for example
• Management
• Manufacturing and Production
• Research and Development
• Sales and Marketing
• Budgeting, Financial Analysis and Accounting

19
Global Business and Commerce

• Technology Skills Required
• Language Skills and Cultural Knowledge Required
• International Business and Finance Skills and
  Knowledge
• E-Commerce

20
Classes Where Business Processes And Global
Business Can Be Taught

• International Business
• Business College Level
• Marketing (various courses)
• Global Economics
• Entrepreneurship
• Business Foundations
• Business and Personal Law
• Can also be integrated in courses
• Various vocational classes
• Accounting

21
IssueWill speech/voice technology eliminate
the need for keyboarding instruction?
22
Speech/Voice Recognition

• Voice technology is now a reality, and training
  should be incorporated in keyboarding, document
  formatting, computer applications, and vocational
  business courses.
• Students will need fundamental training on the
  keyboard and with voice recognition before using
  the computer, and it must be taught by a teacher
  who is qualified.
• Permanent hand injuries when young people start
  keyboarding at early ages. Health concern among
  young people.

23
Speech/Voice Recognition

• The Big Three products are now so good and
  Microsoft is working so hard to support speech
  recognition for Windows and MS Office, that is is
  hard for me to believe that anyone in education
  isnt seriously planning to teach speech! (Kark
  Barksdale)
• Voice Xpress, Naturally Speaking, ViaVoice

24
Speech/Voice Recognition

• A former top executive at Novell Corp. told me
  last week that speech recognition is the NEXT
  WAVE in computer software. (Karl Barksdale)
• I hope we can continue to ride this wave together
  and to lead our profession into this new and
  exciting paradigm. (Karl Barksdale)

25
IssueHow will the Information Technology field
affect course offerings in Business and Marketing?
26
Information Technology

• The statistics are staggering, and they are
  everywhere
• More than a million new IT jobs created in the
  past decade
• E-commerce growing to a multi-billion dollar
  industry in about half that time
• Projected 840,000 IT positions unfilled this year
  alone

27
Information Technology, cont.

• IT is where its at in todays business world.
• That translates quickly into where todays
  students should be headed to garner the jobs and
  opportunities of tomorrow. (Techniques, Oct. 2000)

28
Information Technology, cont.

• In many cases, employers arent necessarily
  looking for someone with a four-year college
  degree in computer science. Often, theyre
  looking for someone with the specific technical
  know-how provided by ..certification training.
  Carol
  DAmico, Community College of Indiana

29
IssueWhat technology should be taught in the
Business curriculum?
30
Computer Keyboarding/ Document Formatting

• Formal instruction by Grade 8
• Minimal structured instruction K-4
• Formal instruction Grades 5-8
• Reinforce skills Grades 6-8 perhaps 6-9 weeks
  each grade
• Licensed business education instructor
• Computer endorsement does not license to teach
  keyboarding

31
Basic Computer Skills

• Word Processing
• Database
• Spreadsheets
• Graphics
• Desktop Publishing
• Multimedia
• Telecommunications
• Integration of all of these skills
• Sophistication of applications will change with
  grade levels/courses

32
Advanced Computer Skills

• Trouble Shooting/Computer Maintenance and Repair
• Internets/Intranets/Extranets
• Managing/operating a computer network
• Programming--HTML, JAVA, Visual Basic, C, COBOL
• Database Management
• Solve business problems and conduct business
  activities using technology as a tool

33
Computer Programming

• Languages such as C, Visual Basic, Java
• Advanced Placement Computer Science
• No longer a multidisciplinary course
• Only offered in business course offerings
• Need waiver from DOE if taught by Math Teacher
• Report Enrollments in Business Technology

34
Communication Technology

• Keyboarding
• Voice Mail
• Electronic Mail
• Internet/WWW
• Teleconferencing
• Desktop Publishing
• Presentations
• Web Site Production

35
Information Technology Academy

• Information Support and Services
• Programming and Software Development
• Network Systems
• Interactive Media
• New curriculum to be developed this year

36
IssueDo Business teachers have to know every
facet of every software program or is the teacher
role changing to one of facilitator?
37
Teacher As A Facilitator

• Train the trainer (students helping students)
• Teach students to read instructional manuals and
  other books or instructional materials to find
  answers to questions
• Empowers students

38
IssueWhat are the certification areas for the
Business and Marketing curriculum in secondary
schools?
39
Certification

• Microsoft Office User Specialist
• Computer Networking Professional
• Microsoft Certified Systems Engineer
• Microsoft Certified Solution Developer--Visual
  Basic Other Products
• A, Network
• CISCO
• Webmaster
• Lodging Management
• Certificates of Technical Achievement

40
IssueHow will the revision of the NBEA
National Standards and revision of the Federal
Classification of Instructional Programs affect
curriculum?
41
NBEA Standards Revision

• National Standards Revision Fall 2001
• Indiana will continue to integrate standards into
  our curriculum revisions in Business and Marketing

42
Federal CIP Revisions

• All 08.0000 Marketing CIPS have been eliminated
• Major changes in 52.0000 Business, Management and
  Finance
• Additional 10.0000 and 11.0000 CIPS to include
  Computer and Technology offerings.
• All CIPS for Business and Marketing will be
  revised for the 2001-2002 school year.
• Affects all vocational business and marketing
  programs

43
IssueHow will the revision of the Indiana
Professional Standards Board licensing pattern
affect our discipline?
44
Licensing

• IPSB Licensing Committee voted unanimously on
  Tuesday, November 14, to recommend that Business
  Education be considered a separate licensing
  pattern from Career and Technical Education
• Major teacher shortage in next few years
• Thanks to committee who worked to make this
  happen

45
IssueHow do we provide articulation from
middle to secondary school and from secondary
school to postsecondary institutions?
46
Articulation

• Plan scope and sequence from middle school to
  high school business instructional programs
• Plan and align curriculum to facilitate
  articulation agreements with post-secondary
  institutions
• Dual enrollment
• 2 2 2
• Accounting
• Business College Level
• Technology Courses

47
IssueHow important is program promotion and
what works?
48
Recruitment

• Recruitment is more important now than
  ever--Academic standards requirements make
  electives difficult to schedule
• Must be up to date in curriculum and instruction
• Must not compete with or duplicate other school
  curriculum
• Target courses for particular audience such as
  Business College Level, Accounting, Marketing
  Seminar, SREM, etc.

49
Recruitment, cont.

• Demonstrate knowledge of technology and business
  concepts/processes
• Showcase student organizations
• Work with guidance, administration, the business
  community, and parents
• Prepare promotional materials
• Use NBEA promotional materials
• Hold open houses

50
IssueHow Important Is Professional Development
In Our Discipline?
51
Activities 2000-2001

• Summer Marketing Academy
• Tech Camp 2001
• Project-Based Learning Activities Workshop
• BE/ME Conference, NBEA, Conclave, etc.
• Continue revision of the curriculum
• Financial Services Marketing
• Computer Programming
• Information Technology Academy
• Computer Applications
• Hospitality, Travel, and Tourism

52
Professional Development

• Attend national conferences such as NBEA,
  Conclave, MEA, ACTE, etc.
• Obtain technology updates through
• Coursework
• Staff development
• Professional workshops
• Vendor workshops
• Self-paced instructional materials
• Tech Camp 2001

53
Services Available From OCTE

• Curriculum Development
• Professional Development
• Technical assistance to schools
• On-site visits when requested
• Web Site www.doe.state.in.us/octe/bme
• Current information will be on web site including
  newsletters, curriculum, updates, professional
  development opportunities, etc.

54
For Information Contact
Barbara K. Beadle, Specialist Business
Marketing Education Career Technical
Education Room 229 State House Indianapolis IN
46204-2798 [phone]-Office (317)
232-9121-Fax [phone]-Home bbeadle_at_doe.stat
e.in.us www.doe.state.in.us/octe/bme
55
Be prepared to reinvent yourself every year.
Imagine starting over with no limitations or
encumbrances.--Brian Tracy
56
You can do anything in life you set your mind
to, provided it is powered by your heart.--Doug
Firebaugh