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AbeBooks Affiliate Program http:www.abebooks.comdocsAffiliateProgram

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AbeBooks is an online marketplace where independent booksellers list their books ... Your own Niche Category ie. Sci-Fi, Fantasy, Rare books ... – PowerPoint PPT presentation

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Title: AbeBooks Affiliate Program http:www.abebooks.comdocsAffiliateProgram


1
AbeBooks Affiliate Program(http//www.abebooks.co
m/docs/AffiliateProgram/)
  • Introduction to Tools Webinar

2
Overview of AbeBooks
  • AbeBooks is an online marketplace where
    independent booksellers list their books
  • Thousands of booksellers in 57 different
    countries
  • Over 110 million books
  • AbeBooks Affiliate Program
  • Flat 5 commission on the first 500 of each item
  • 90 day cookie tracking
  • Access to more books than any other marketplace
  • Committed account management
  • Use our tools
  • Banners/HTML
  • Deep Link tool
  • Search Web Services

3
Tips to gain sales on AbeBooks
  • Tightly integrate Abebooks links into your site
  • "in-context" text links receive greater traffic
    and have much higher conversion rates.
  • Customize your AbeBooks links to make them very
    relevant for your users
  • Eg. If your site has an article on France, place
    an affiliate link within the article titled
    "Search for books on French cooking". You could
    then have the link point to an Abebooks search on
    the keywords "french cooking".
  • Leverage off the traffic from your homepage
  • Put your major affiliate links on your homepage
    to increase the number of clicks that your
    affiliate programme generates.
  • Don't SELL.
  • Warm your visitor up for your visitors by
    pre-selling them with great content that they
    value and respect.
  • Keep your page fresh.
  • Providing new content for your visitors is one of
    the best ways to encourage that they continue to
    come back.
  • Use one of our banners that dynamically change to
    stay current with significant events and holidays
  • Include Affiliate links in your direct marketing
    campaigns

4
Banners and ConnectCommerce Tools
  • Available Link Templates
  • Contains the text links and banners that are
    currently available
  • Build Your Own Link (BYOL)
  • Allows you to build a link to any page on the
    AbeBooks site
  • Try our HTML Search Boxes to allow your users to
    search our inventory
  • Orange Links
  • Daily, automatic send of new links to publishers
    who have signed up for the service in
    ConnectCommerce
  • File format Excel

5
Deep Linking Tool
  • What is the Deep Link tool? (http//www.abebooks.c
    om/servlet/AffiliateLinkEntry)
  • AbeBooks deep link tool allows you to create a
    link to our search results for a particular book
    or keywords.
  • This is a great tool to show content on your site
    to highlight particular books
  • ie. If you have a travel site, place links to
    books about travel or particular regions.
  • Our link generator will create an HTML code for
    you to easily place directly on to your page

6
Search Web Services
  • What is Search Web Services (SWS)?
  • SWS allows real-time access to our catalogue
  • Access our inventory with real-time pricing,
    pictures for ISBN books, vendor descriptions,
    shipping prices, plus more
  • Is in XML format use a variety of parameters to
    find the books you want to link to
  • To apply for SWS or for information on how to add
    affiliate tracking visit
  • http//www.abebooks.com/docs/AffiliateProgram/WebS
    ervices/

7
Top Converting Categories
  • Textbooks
  • Free Shipping
  • Best Buys
  • Specific Books
  • Link to specific books with descriptions
  • Your own Niche Category ie. Sci-Fi, Fantasy,
    Rare books
  • Many affiliates have their own category they
    promote on their site. If your site focuses on a
    particular category, be sure to link to specific
    books and the browse pages

8
Q A?If you have a question I havent answered
please feel free to contact me at
affiliate_at_abebooks.comOr, we have a FAQs page
http//www.abebooks.com/docs/AffiliateProgram/affi
liate_center_4.shtml
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