AbeBooks Affiliate Program http:www.abebooks.comdocsAffiliateProgram

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AbeBooks Affiliate Program(http//www.abebooks.co
m/docs/AffiliateProgram/)

• Introduction to Tools Webinar

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Overview of AbeBooks

• AbeBooks is an online marketplace where
  independent booksellers list their books
• Thousands of booksellers in 57 different
  countries
• Over 110 million books
• AbeBooks Affiliate Program
• Flat 5 commission on the first 500 of each item
• 90 day cookie tracking
• Access to more books than any other marketplace
• Committed account management
• Use our tools
• Banners/HTML
• Deep Link tool
• Search Web Services

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Tips to gain sales on AbeBooks

• Tightly integrate Abebooks links into your site
• "in-context" text links receive greater traffic
  and have much higher conversion rates.
• Customize your AbeBooks links to make them very
  relevant for your users
• Eg. If your site has an article on France, place
  an affiliate link within the article titled
  "Search for books on French cooking". You could
  then have the link point to an Abebooks search on
  the keywords "french cooking".
• Leverage off the traffic from your homepage
• Put your major affiliate links on your homepage
  to increase the number of clicks that your
  affiliate programme generates.
• Don't SELL.
• Warm your visitor up for your visitors by
  pre-selling them with great content that they
  value and respect.
• Keep your page fresh.
• Providing new content for your visitors is one of
  the best ways to encourage that they continue to
  come back.
• Use one of our banners that dynamically change to
  stay current with significant events and holidays
• Include Affiliate links in your direct marketing
  campaigns

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Banners and ConnectCommerce Tools

• Available Link Templates
• Contains the text links and banners that are
  currently available
• Build Your Own Link (BYOL)
• Allows you to build a link to any page on the
  AbeBooks site
• Try our HTML Search Boxes to allow your users to
  search our inventory
• Orange Links
• Daily, automatic send of new links to publishers
  who have signed up for the service in
  ConnectCommerce
• File format Excel

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Deep Linking Tool

• What is the Deep Link tool? (http//www.abebooks.c
  om/servlet/AffiliateLinkEntry)
• AbeBooks deep link tool allows you to create a
  link to our search results for a particular book
  or keywords.
• This is a great tool to show content on your site
  to highlight particular books
• ie. If you have a travel site, place links to
  books about travel or particular regions.
• Our link generator will create an HTML code for
  you to easily place directly on to your page

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Search Web Services

• What is Search Web Services (SWS)?
• SWS allows real-time access to our catalogue
• Access our inventory with real-time pricing,
  pictures for ISBN books, vendor descriptions,
  shipping prices, plus more
• Is in XML format use a variety of parameters to
  find the books you want to link to
• To apply for SWS or for information on how to add
  affiliate tracking visit
• http//www.abebooks.com/docs/AffiliateProgram/WebS
  ervices/

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Top Converting Categories

• Textbooks
• Free Shipping
• Best Buys
• Specific Books
• Link to specific books with descriptions
• Your own Niche Category ie. Sci-Fi, Fantasy,
  Rare books
• Many affiliates have their own category they
  promote on their site. If your site focuses on a
  particular category, be sure to link to specific
  books and the browse pages

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Q A?If you have a question I havent answered
please feel free to contact me at
affiliate_at_abebooks.comOr, we have a FAQs page
http//www.abebooks.com/docs/AffiliateProgram/affi
liate_center_4.shtml