eMedia

1
eMedia

• Proposed Marketing Plan
• Your Name
• Director of Internet Services

2
Product Definition

• Internet Media provider
• Music and videos
• Articles and trade papers
• Historical papers archive

• Publishing service
• Papers
• Articles
• Books
• Games and more

3
Competition

• The big picture
• Bookstores
• E-sites
• Media services
• Performance ratings
• Position
• Stability

4
Market Summary
Changes in market share, costs, pricing, and
competition
Mass Adopters
Numberofcustomers
Early Adopters
Late Adopters
Time
5
Packaging Fulfillment

• Product Positioning
• Pricing
• Look
• Fulfillment issues
• COGs
• Cost of goods vs. materials

6
Distribution

• Distribution plan and strategy
• Distribution channels
• National
• International
• Distribution operations
• eMedia unit responsibilities
• Schedules

7
Pricing Plans
8
Promotion Marketing

• Launch plan
• Product announcement
• Marketing
• Karen Santos
• Promotions
• Internet/Direct mail
• Stores

9
Sales Outlook
10
THANK YOU!

• MediaLoft
• Our Partners
• The eMedia unit