The Windows Experience Jim Allchin Group Vice President Platforms Group

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The Windows Experience Jim AllchinGroup Vice
PresidentPlatforms Group
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Windows 2000 Momentum

• Three consecutive 2B quarters for the Windows
  client business
• Windows 2000 Professional/NT Workstation 41 of
  32-bit licenses in Q4 FY01
• Fastest adoption by large organizations of any
  Windows release
• Why?
• Highest customer satisfaction among business
  customers of any Windows release
• Greatest reliability
• Highest performance
• Most manageable
• Best TCO
• Strong analyst support

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Windows 2000 Professional Customers
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PC Opportunities

• Aging PC installed base
• 140M PCs older than 3 years
• Machines ready for an upgrade in place
• 180M PCs sold within the last 18 months
• Multi-PC household opportunity
• Only 15 of US households have more than one PC
• New experiences will drive demand
• 20M digital cameras in North America
• Video/voice/collaboration will expand huge IM
  installed base
• 18M users burn CDs in NA 36M download music
• Mobile usage fastest growing PC segment

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Windows XP FamilyWhy will every person want it?
Home
Business
Technical Computing

• Simple digital photography
• Center for personal music
• Center for video entertainment
• Ultimate communications tool

• Everything in Home Edition
• Productivity anywhere and anytime
• Manageable
• Business security

• Advanced digital content creation
• Computer aided mechanical design and analysis
• Financial trading and data analysis

• Windows XP The new standard for Performance
  and Dependability
• A reliable foundation that you can count on
• Security and privacy to safeguard your
  information
• New, easier and more efficient visual design
• Highly responsive for handling multiple demanding
  tasks at once
• Open and compatible

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Digital Photography Digital Music Communication
and Collaboration Mobility Shared Family PC
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Windows XP Experiences
Photos
Music
Connected Home
Video
Communication
Mobility
Help Support
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Windows XP Partner Opportunity

• ISVs
• New digital media applications
• New RTC applications
• New richer games
• New XML-oriented applications
• Raise the quality bar

• Web Services
• Digital Media Services
• Music, photography, video
• Communication Collaboration Services
• PC Health Services

• IHVs
• New digital media devices
• New communications devices
• New wireless networking devices
• Raise the quality bar

• OEMs
• New notebooks fast boot, long battery life,
  built in wireless
• New desktops great digital media, new form
  factors
• New business desktops legacy free managed

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Windows XP Marketing

• Windows XP Preview Program
• News and Enthusiast Evangelism
• 200M investment in first 4 months
• District Launch events and Extreme events

Excite end users buzz, awareness, demand
generation
Work collaboratively with industryto drive demand

• Windows XP Ready PC Program
• Partner Sales and Technical Training
• Retail merchandising and promotions
• Joint demand creation programs with Intel

Drivebusinessdeployments

• TechNet events
• Rapid Adoption Program
• Business Evaluation Kit
• Small Business programs

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Why Am I Excited?

• The Product is great
• The Customers are excited
• The Partners are signed up and doing great things
  with the product
• The Opportunity is real to upgrade the old PC
  installed base and give users a better experience
• The Timing is right for a market phenomenon

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Moving Ahead
Communications/ Collaboration Richest
Communications Tool
Mobility Anywhere, Anytime Computing
PC Fundamentals Greater Simplicity Intelligence
Digital Media and Entertainment Home AV Hub
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Moving Ahead
Communications/ Collaboration Richest
Communications Tool
Mobility Anywhere, Anytime Computing
And best of all, brand new applications that
excite the imagination!
PC Fundamentals Greater Simplicity
Digital Media and Entertainment Home AV Hub
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Summary

• FY01 was a good year
• Windows XP is a breakthrough product
• Microsoft and the PC industry are investing to
  market Windows XP
• Deep investments to make the Windows PC the most
  ubiquitous and valuable computing device

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