Carnival puffs

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Carnival puffs
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ExperimentalAccidentalHow it all Began

• William Kellogg discovered cereal accidentally in
  1894.
• While doing an experiment with food production
  techniques, the Kellogg brothers accidentally ran
  wheat through the rollers even though it was a
  day old.
• The result CEREAL!

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Kelloggs and its Brands

• Kellogg cereals
• Keebler
• Pop-Tarts
• Eggo waffles and pancakes
• Cheez-It
• Famous Amos
• Kashi

• Morningstar Farms
• Kelloggs Krave
• Nutri-Grain and Nutri-Grain Twists
• Rice Krispies Treats

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Kellogg Cereals

• Corn Flakes
• Frosted Flakes
• All-Bran
• Apple Jacks
• Corn Pops
• Crispix
• Froot Loops
• Raisin Bran

• Honey Crunch Corn Flakes
• Mini-Wheats
• Rice Krispies
• Smart Start
• Special K
• Smacks
• Variety Pack Cereals

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Carnival puffs and Kellogg Cereals

• Unique
• Fun
• Marketable
• Easy to integrate consumer promotions

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Carnival Puffs

• By creating Carnival Puffs we plan on producing a
  cereal that is not only cost-efficient but what
  the consumer wants

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K Values

• We Act with Integrity and Show Respect
• Show respect for and value all individuals for
  their diverse backgrounds, experience, styles,
  approaches and ideas.
• Listen to others for understanding

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We Are All Accountable

• Accept personal accountability for our own
  actions and results.
• Focus on finding solutions and achieving results,
  rather than making excuses or placing blame.
• Keep promises and commitments made to others.

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We are Passionate about our Business, our Brands
and our Food

• Show pride in our brands and heritage.
• Promote and implement creative and innovative
  ideas and solutions.

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We Have the Humility and Hunger to Learn

• Personally commit to continuous improvement and
  are willing to change.
• Never underestimate our competition.

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We Strive for Simplicity

• Stop processes, procedures and activities that
  slow us down or do not add value

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We Love Success

• Achieve results and celebrate when we do.
• Help people to be their best by providing
  coaching and feedback.

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Financial Success for 2003 and Beyond

• With improved growth, profitability, and
  financial flexibility, we are positioned for
  dependable financial performance
• in 2003 and beyond.
• www.kellogg.com

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Net Sales 1999-2002
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Operating Profit 1999-2002
16
Earnings per Share
17

• We continue to execute our strategy, and our
  businesses are performing well in an intensively
  competitive environmentOur goal is
  sustainability, and not a single quarter or year
• of above-target growth.
• Carlos Gutierrez, Kellogg CEO