Verizon Wireless

1
Gen Y... Are You Ready?
November 6, 2007
2
Gen Y Demographics

• Born between 1977 1994
• Now ages 13 30
• Baby Boomers 43 63
• Gen-Xers 31 42
• 71 million strong 25 of the population
• Gen Y adults spend 520 billion annually
• Gen Y Teens influence another 400 billion

Source 2005 Bureau of Labor Statistics, Consumer
Expenditures Data ages 20-28)
3
Gen Y Influencers

• Violence in America awareness of mortality
• Scandalized Heroes values, need for privacy
• MTV Video Games visual style
• Helicopter Parents Poor decision making skills
• Internet access and options
• Diversity tolerance relativism
• Reality TV an equal voice
• Hyper-Active Schedules teamwork, boredom

4
Gen Y Characteristics

• They are tech savvy. 97 own a computer, 94 own
  a cell phone and 75 have a social networking
  account (Recent poll of Gen Y adults)
• They are optimistic. 73 claim they will be able
  to afford the same or better lifestyle they grew
  up in 21 are fairly confident of the same
• They are spenders. 42 already have credit cards
  in their own name.
• They are pragmatic. 30 have investment products,
  37 expect to start saving for retirement by age
  25 (USA Today)
• They are cause conscious. 89 claim they would
  switch brands to one associated with a good cause
  (2007, Tough Customers How to reach Gen Y?,
  Joanna Krotz)

5
Meet Our Panelists

• Marie Case
• President, Case Communications