Strategic Management - PowerPoint PPT Presentation

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About This Presentation
Title:

Strategic Management

Description:

Chapter 4 Strategic Management * * * * * * * * * * ... – PowerPoint PPT presentation

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Transcript and Presenter's Notes

Title: Strategic Management


1
Chapter 4
Strategic Management
2
??????? ?????????Learning Objectives
????? ??????? ???????????? ????????
??
????? ??????? ????????????
???????? ???????????? ????????
3
??? ???? ??????????
??? ???? ?????????? Strategy ?? ?????? ?????????
Strategos ????? ????? ( ???? ?????).
4
????? ????? ????? ??????? ???????????? ?
  • ????? ??????? ?????? ????????? ?????? ???????
    ????????? ???????(???? ???????? ????????)? ???
    ???? ????? ??? ??? ??? ???? ????? ???????? ?????
    ????? ????????? ??? ?????? ??????? ?????? ??
    ???????? ?????? ??????? ?????? ?????? ??????
    ???????? ???????? ?? ?????? ??????.

5
??????? ????????????
  • ?? ??? ???? ????? ???? ????? ?????? ????????
    ????????.
  • ??????? ?????? ?? ??????? ???? ????? ?? ????
    ????? ?????? ??? ?? ?????? ????? ???????
    ????????????.

6
??? ??? ?? ???? ???????? ???????????? ?? ?????
??????? ????????? ?? ?????? ???????? ?????
??????? ??????? ?? ????? ??????? ????????? ((
?????? ?????? )) ????? ?????? ?? ????? ???? ?????
??? 1962 ? ??????? ????????? ??????? ?????? ??
?????? ???? ????? ??????????? ????? ??????
??????? ?????? ?? ????? ????? ??????? ?????????
????? ???? ????? ??? ???????????? .
7
(No Transcript)
8
(No Transcript)
9
1
10
Definition of Strategic Management
2
??????? ???????????? ?? ?????? ?? ???????? ??????
???????? ???? ???? ???? ?????? ??????? Vision
Mission ?? ????? ?????? ?? ??? ??????? ?????????
Competitive Advantage ????? ??? ??????? ?? ????
????? ??????? ?????? ????? ?????????? ???????
Threats Opportunities  ????????? ?????? ??????
???????? Strengths Weaknesses  ?????? ???????
??? ????? ??????? ???????? Stakeholders
11
? ???? ????? ??????? ???????????? ? ??? ????
???? ??????? ?
12
????? ???????? ??????? ???? ????? ???????? ????
1500 ????? ?? ?????? ??????? ????????? ??? ??
??????? ???????????? ???? ??? ?????? ??????
??????? ?????? ??? ????? ?????? ???????
?????????? ?? ????? ?????? .... ??? ?? ???????
???? ?????? ?? ??? ????? ????? ????? ???????
???????????? ..??
13
?? ??? ??????? ????? ?? ????? ?????? ????????????
???????? ????????? ??? ??????? ?????? ??????
.. ???????? ????? ?????? ??? ???? ????? ???? ????
?? ???? ???????? ?? ??????? ???????? ??? ?????
????? ???????? .
14
1/ ????? ?????? ???? ?????? ???? ??? ????? ???
??????? ?? ????? ?????? ??? ?????????? ????
?????? ??????? ?????? ??????? ?? ????? ???? ?????
?? ????????? ?? ??? ??????? ??? ?? ???? ??? .
2/ ????? ????????? ???????? ??????? ???? ??? ???
??????? ????? ????? ???????? ??????? ?????????
?????? ?????? ????? ??????? ?????????? ????
????????? .
15
3/ ??????? ??? ????? ??????? ???????? ??????? ??
??????? ????? ??????? ????????? ?? ???????
??????? ????? ??????? .
4/ ????? ????? ??????? ???? ???????.
5/ ????? ????? ??????? ???? ??????? ????????? ???
???????? ????? ?????? ?????? ????? ?????? ?????
??? ????? ????? ????????? .
16
????? ??????? ????????????
? ???? ????? ??? ????? ???? ??????? ?? ?? ???? ??
????? ????? .
17
? ???? ???? ??? ????? ?????? ??????? ????????
???????? ?????? ??? ???? ????? ??????? ????
??????? .
? ??????? ???????????? ???? ??? ??????? ??????
???????? .
? ????? ??????? ???????????? ??? ????? ????????
???????????? ???? ?????? ?? ??????? ??? ?????
????????? ???? ????? ??? ??????? .
? ??? ??????? ???? ??????? ???????????? ??? ????
?? ???????? ??????? ???? ????? ??? ??? ?????
??????? .
18
?????????????????????????????
??????? ?????
??? ???????? ????????
??????? ?????? ?? ??? ????? ?????? ????????
????????
19
??????? ????? ?? ????? ???? ????? ???????? ??
????? ??????? ???????????? ?? ???? ????? ???
?????????? ???????? ??? ??? ?? ??????? ??? ?????
????? ?????? ??? ???? ?????? ????? ??????? ??? .
20
  • ??? ???????? ????????
  • ??? ?? ??? ????????? ?? ????? ????? ???????
    ????????? ?????
  • ?? ??????? ?? ??????? ???????? ???????????? ????
    ??
  • ?????? ????? ??? ??? ????? ???????? ?????????????
    ??? ????
  • ?? ???? ?????? ???? ?? ?????? ????? ???????? ??
    ???????? .

21
??????? ?????? ?? ??? ????? ?????? ?? ???????
???????? ??? ????? ???????? ??? ???? ?????
??????? ?? ????? ????? ?? ???? ????????? ??
???????? ?? ?????? ????? ???????????? ?? ????
??? ???? ??????? ???????? ???????? ????????
??????? ???? .
22
? ??? ?? ????? ??? ??????? ??????? ????????
?????????????
23
????? ??? ??????? ??????? ? ??????? ????????????
??????? ??????? ???? ???????? ?? ?????? .
??????? ???????????? ???? ??? ?????? ???????
???????? .
?????? ??????? ???????????? ?? ???? ?? ??????
?????? ??? ?? ??????? ??????? ??????? ????? ???
??? ???? ???? ???? ????? ?? ???? ????? ??????
??????? .
24
?? ??????? ?? ??? ????? ?????????????
25
??????? ??????????? ?? ???? ??? ????Top-down
Planning
  • ????? ??????? ?????? ??????? ??? ??????? ??????
    ???????????? ???? ????.

??????? ??????
??????? ?????? ????????????
????????
26
??????? ??????????? ?? ???? ??? ????Button -Up
planning
  • ????? ???????? ??????? ????? ??????? ??????
    ?????? ??????? ??? ??????? ?????? ???????? ?????
    ?????????.

??????? ??????
??????? ?????? ????????????
????????
27
????? ??????? ?? ???? ???? ????? ?? ????Goals
down- Plan up planning
  • ????? ??????? ?????? ??????? ??? ??????? ????????
    ?? ???? ???????? ???? ?????? ????? ?????? ???????
    ????????.
  • ?????? ????? ?????????.
  • ????? ???? ???? ??????? ?? ??????.

??????? ??????
???????
?????
????????
28
The Strategic Management Process
29
??? ??????? ???? ??? ????? ????? ???????
???????????? ?? ????? ?????
30
????? ????? ??????? ???????????? ????? ?????
?????? ??? ?? ??? ??????? ????? ?? ?????
31
??????? ???????? ??????
1/ ?????? ???????? ?????? ????? ?????????? ????
??? ???? ????? ??????? ????? ?????? ????? ???
????? ??? ??????? ?????? .
2/ ?????? ???????? ?? ????????? ???? ??? ????
??????? ????? ?????? ???? ???? ??? ??? ????
??????? ???????? , ??? ?????? ???????? ???????? .
32
????????? ???????
???? ???????
????? ?????????? ????????
????? ??????????
???? ?????
???????? ????????/?????? ??????
(?????????) ????? ?????? ??????
?????? ??????? ??????
?????????
???????
???????? ???????
????????
????? ????????-?????????
????? ???????????
33
Threats
Opportunities
Strengths
Weaknesses
34
?? ???? ????? ??????? ??????? ?????? ??
????? SWOT
  • ???? ????? ???????? ?? ?????? ???????? .
  • ???? ????????? ???????? ?? ?????? ????????.
  • ???? ???? ????? ???????? ??? ??????? (?????
    ???????) .
  • ???? ???? ????? ???????? ??? ??????? .

????? ??? ??? ???? ????? ??????? ???????
35
???? ??? ????? SWOT
36
????? ???????????? Strategy Formulation
????? ???????????? ???? ??? ????? ??? ????? ?????
?? ??? ?? ????? ??????? ?? ????? ????? ??????
????? ??? ??????? / ????? ?????? ???? ?????
??????? ????? ????? ?????? ???? ???? ???
. ??????? / ?? ??????? ???????? ???????? ??
?????? ??????? ??????? . ????????????? / ???
????? ???? ??? ???? ??????? ????? ???????
???????? . ???????? / ???? ?????? ?? ??????
?????? ????? ???????? ???? ??????? .
37
??? ???? ?????? ??????? ???????? ????????????
??? ?? ??? ????? ?? ?????? ??? ?????? ?? ?? ????
???
38
????? ?????? Vision
  • ??????? ??????? ?????? ??? ??? ?? ????
  • ???? ????? ?? ?????????
  • ???? ?????? ?? ??? ???? ???? ???????.
  • ????? ?? ????? ???????? ?????? ??? ??? ?????
    ????? ????????.
  • ?????? ????? ????? ????? ?????? ????? ????
    ?????. ?? ????? ?????? ????????? ??????? ???????
    ???????? ??????.

39
?????? ???? ???? ..........
40
????? ??? ??????
  • ??? ????? ????????? ????? ??? 2010
  • (?????? ?? ????? ????? ???? ??????? ????????? ???
    ??????? ???????)

41
????? ????? (????) ??????? Mission
  • ?? ????? ??????? ??? ??????? ??????? ???????
    ?????.
  • ?? ??????? ???? ???? ???? ??????? ?????
    ?????????????.
  • ?? ????? ?? ?????? ?????? ?? ?? ??? ??????? ?
  • ?? ???? ???? ??????? ????? ???? ?? ???? ???
    ?????? ????? ??? ??????? .

42
???? ??????? ????? ???????
  • ?? ???? ???? ??????

?? ????? ??? ?????? ???????
  • ??????? ???? ???? ??????? ????????
  • ????? ???? ?????? ?? ??????? ???? ??????
    ????????.
  • ??????? ???? ?????? ???? .

43
?????? ???? ????? ..........
44
????? ??? ???????
  • ???? ???????? "???? ?????? ??? ???? ????????
    ??????? ?? ????? ???????? ??? ?????? ???????
    ????? ????? ??????? ?? ??? ?????? ??? ?????
    ?????? ???????? ???? ???????? ???????? ????? ???
    ?????? ?????? ?????????? ?????? ??????? ??????"
  • ????? ???? IBM ?? ???? ?????? ?????? ?? ??????
    ???? ???? ???????? ??? ??????? ???????
  • ????? ??????? ?? ??? ???? ?? ????? ?????????

45
????? ????? ?????? ???????
  • ????? ?????? ??????? ????? ???????? ???? ????
    ????? ??? ?? ???? ?? ?? ???????? ???????? ?????
    ?????? ??????? ???? ????? ??????? ?? ???? ???????
    ????????? ??????? ???? ?? ???? ????? ????? ????
    ?? ???????? ???????? ????? ???? ???? ?????
    ???????? ?????? ??????? ??????? ???? ???? ??
    ?????? ??????? ?????? ??????? ???????? ??
    ???????? ??? ????? ?????? ?????? ?????????
    ??????? ?????? ?????? ?? ??? ????? ??????
    ????????? ??????? ?????? ?????? ?????? ???????
    ??? ???? ??? ????? ??? ????? ?????? ????????
    ????????? ?? ??? ??????? ??????? ??????? ?? ?????
    ???? ???????? ????? ??? ???????? ?????? ??????
    ??????? ?????? ??? ???? ?? ??????? ?????????
    ?????? ???? ?? ?????? ??????? ????????? ?? ????
    ???????? ?? ??? ?????? ???? ?????? ????????.

46
 
????? ??? ????? ???????  
????? ????? ??????? ??????? ?? ???????? ???????
????? ??????? ?? ???? ????? ???? ????? ?????
???????? ??????? ??????? ????? ?? ???? ?????
??????? ???? ??????? ??? ????? ?????? ????????
?????? ????? ???? ??????? ?????? ?????? ????????
?? ???????  ?????? ? ????????? ?? ????? ?????
?????? ???? ??????? ??? ????? ??????? ??????
??????? ?????????.
47
??? ?????? ????????????
48
??? ??????? Objective Determination
  • ???? ????? ?? ???????? ??? ????????? ?????
    ????????
  • ?????? ?????????? ??????? ??????????.
  • ???? ?????? ????????.
  • ????? ????? ?????????.
  • ????? ??????? ?????? ?????????.
  • ??? ?????? ??????? ?????? ???????.
  • ????? ???? ???????.

???????
49
?????? ??????????
50
  • ??????? ?????? ???? ???? ?????? ???? ???????
    ??????

??????????
  • ???? ???????
  • ???? ?????? ??? ??? ?????
  • ???? ????? ??????? ??? ?????????
  • ???? ????? ??????
  • ?????? ?????? ?????????? ????????
  • ????????? ?????????
  • ???????? ????????
  • ?????????
  • ???? ????? ???????

51
  • ????? ?????????? ??? ????

??????????
  • ???? ???????? / ??????? ???? ?????? ???????
  • ????? ????? / ?????? ????? / ????? ????? ????? /
    ????? ??? ??????? /??????? ????? ???????????
  • ??????? ?? ?????? ???? ????? ???? ??????? ???
    ??????? ??????
  • ????? ????? ??????? ??????? ?????? ?????? ?????
    ?????? ????? ??????? ??? ????? ??????? ????????
    ????? ????????? ???????? ????????
  • ????? ?????? ??????? (EMAGE) ?? ??????? ???
    ?????????? ???? ???? ??? ????? ??????? ???? ???

52
?????? ?????????????
????????????? ?? ??????? ????????? ?????????
??????? ?????? ??? ???????
53
?????????? ????? ???????
????????? ???????
??????? ??????? ????????????
????????? ???????
54
Levels of Organizational Strategy
55
????? ????????????
?????? ??????? ???????
????????? ???????
???? ????? ??????????
???? ????? ??????????
???? ????? ??????????
?????????? ????? ???????
????????? ???????
???????
???????
???????
?????? ????????
??????? ???????
56
??????? ???????????? ??? ????? ???????Corporate
Level
  • ?? ??? ??????? ??? ????? ??????? ???? ???? ?????
    ??????? ???? ?????? ?? ???????? ?????? ? ????????
    ??? ????? ? ?????? ??????? ??? ? ? ????? ???????
    ??????? ?????? ??????? .

57
????? ????????? ???????
?????????? ????? Growth
?????????? ????????? Stability
Renewal ?????????? ?????? ?? ????????
58
??????????? ??????Growth
  • ???? ?????? ??? ????? ??????? ?????? ??????
    ??????.
  • ???? ??????? ?? ??????? ??????? ??????? ???
  • ????? ????? ???????? ????????.
  • ????? ????? ?? ????? ??????? ?????.
  • ????? ??? ??????? ?????.
  • ??????? ??????????? ?????? ?????
    ???????.
  • ??? ??? ????????? ??? ????? ???
    ????????.

?????
59
?? ????????????? ??????? ????? ?? ???
  • ?????????? ??????? ????? ?????? ?? ????? ????
    ?? ?????? ????? ?? ???????? ?? ???? ????? ?? ???
    ????? ??????? ?????. ?? ??????? ??? ????? ?????
    ?? ?????????? ?????? ???????.

.?????????? ??????? ????? ????? ?????? ????? ??
????? ????? ????? ?? ???????? ???????
60
????????Renewal
???? ????? ??? ???????? ?? ??????? ??????? ??
???????? ???????.
??? ?????? ??? ????????????? ?? ??????? ???????
  • ????? ?????? ?????????? ??? ???? ??? ?????
    ?????????? ???????.
  • ??? ??????? ??????? ???????? ?????????.
  • ???? ??????? ?? ?????? ????? ????? ??????? ??
    ?????? ?????.
  • ???? ?????? ???? ????? ?? ????? ???? ?? ???
    ?????? ????? ???? ?????? ?????.

61
  • ?? ???? ?????????? ???????? ??? ??????? ???????
  • ?) ?????????? ????? ??? ???????? .
  • ?) ?????????? ????????? ????? ???? .
  • ?) ?????????? ?????? ????? ???.
  • ?) ?????????? ??????? ???? ?????? .

62
??????? ??? ????? ???????????? ?? ?????????
Stability
  • ???? ??? ??? ???????????? ?????? ?????? ?? ??????
    ?? ???? ??????? ???? ??????? ???? ??? ????? ??
    ??????.
  • ???? ?????? ??? ????? ?????? ???????.

63
??????? ???????????? ??? ????? ?????
???????Business Level
  • ???? ??????? ???????????? ?? ??? ??????? ?????
    ?????????????? ???? ??? ???? ???? ???? ???????
    ??? ????? ???????? ???????

64
????? ????????? ????? ???????
?????????? ???????
?????????? ???????
?????????? ??????? ?? ???????
65
?????????? ??????? ????????( Differentiation
Strategy)
66
?????????? ????? ??????? ( Cost Leadership
Strategy)
67
?????????? ???????( Focus Strategy)
68
??????? ???????????? ??? ???????
???????Functional Level
  • ???? ??????? ???????????? ?? ??? ??????? ?????
    ?????????????? ??????? ?????? ??????? ??????? ??
    ??????? ???????? ????????( ????? ??????????
    ??????? ????????)

69
?????? ????????
??? " ?????? ?? ??????? ???????? ???? ???? ???
????? ???????? ????? ?????? ??????? ? ?????
?????? ??? ???????? ?? ????????? ???????? ???
????? ???????? ????????? ???????? ?????? ???????
"
???? ?????? ???????? ??? ???? 80 ??? ???
70
????? ????? ????? ??????????
????? ??? ??????? ?? ??? ??????? ???????? ???????
????? ???? ??? ???? ???????? ??????????? ????
????? ????? ?? ?????? ?? ????????
  • ????? ??? ??????? ?? ??? ???????
    ???????? ??????? ????? ???? ??? ???? ????????
    ??????????? ???? ????? ????? ?? ?????? ??
    ????????.

71
??????? ????? ????? ?????
  • ??????? ?????

??????? ??????
?????? ???????? ?????? ?? ????? ?? ????? ?????
??? ?????? ??????.
???? ????? ?? ????? ???? ???? ????? ????????
???? ????? ????? ?????? ????? ??? ??????
??????.
72
????? ???????? ????? ????? ?????
?????
?????? ???????? (??? ?????)
?????
?????
?????
???? ??? ?????
???? ??? ?????
?????
?????
?????? ???????? (??? ?????)
?????
?????
73
????? ???????????? Strategy Implementation
???? ??? ??? ????????????? ????????? ???? ???????
?? ???? ????? ??????? / ??? ???? ??????
???????? ???????????? . ????????? / ??? ?????
??????? ?? ??? ???? ?? ???? . ????????? / ????
??????? ????????? ???? ???? ?????? ????? ?????
???? ????? ??????? ???? ??? ?????? ??? ??????
????? ??????? .
74
????? / ????? ???????????? Strategy
Implementation
???? ??
  • ?????? ?? ????? ???????????? ?? ???? ?????? ??
    ???????.
  • ????? ???????????? ????? ??? ????? ????? ????????.

75
????? ????? ?????
  • ????? ???????????? ??????? ????? ????? ???? ??
    ?????? ???????.
  • ?????? ??????? ???????? ???? ??? ?????? ?????
    ????? ???? ?? ????? ????? ???? ?????
  • ?? ???? ?? ????? ???????????? ???? ???? ?????
    ????? ??????? ???????.
  • ???? ?? ???? ???????? ??? ??? ????
  • ?? ???? ???????... ???? ???? ????? ?????? ??
    ??????? ?? ??? ?????

76
???? ????? ???????????? ????? ???? ???????
??????...
  • ?? ?? ??????? ??????? ?????? ??? ???????
  • ????? ????? ???? ???? ?????? ???????
  • ??????? ??? ???? ???????? ?????? ????????
  • ?????? ???? ????? ???????
  • ?????? ??????? ??????? ???????
  • ?????? ??? ????? ?????

77
??? ???????? ??? ????
  • ????? ??? ???????? ?????? ?????? ?? ????? ?? ????
  • ??? ?? ????? ??????? ???????? ???? ??????????
    ????????
  • ????? ??????? ????????? ??????? ?? ??? ??????.

78
???????
?? ????? ???????????? ????? ?????? ??
?????? ????????
????? ??????? ??????
??????? ???????
79
??????? ??? ???????
????? ???????? ????????? ?? ????? ???????
????? ??????? ????????? ???? ??? ?????? ??? ????
????? ???? ??????? ??????? ???????? ???????
??????????
????? ??? ???? ?? ??? ????? ??????? ?????????
????? ?? ?? ???????? ??????? ????? ???????
80
????? ???????????? ????? ??? ?????? ?????? ?????
?????? ???????
??????? ?????????
????? ?????
??????? ??????? ?????? ????????????
??????? ?????? ?????
?????? ?????? ?????? ??????
??? ??????? ????????
????? ?????? ???????
81
??????? ????????
??? ??????? ??????? ?? ??????? ???????????? ? ?
??? ???? ?????? ????? ??????? ??????? ??????
?????? ?? ??????? ??? ? ?????? ?????????
????????? ??????? ? ???? ???????? ??? ???????
????? ?????? ?????? ?? ??? ?????? ?? ??????? ??
????????? ???????? ?????? ? ????????? ???
???????? ??????? ???? ???? ?????? ?????? ???
????? ????? ????? ????? ????? ????????.
82
????? ??????? ????????
1
2
3
4
5
83
??? ??????? ???? ??? ????? ????? ???????
???????????? ?? ????? ?????
84
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