NewsBank Media Services

1
Archiving Update June 9, 2003
Chuck Palsho President, NewsBank Media
Services 203.221.1200 cpalsho_at_newsbank.com
2
Overview

• NewsBank Media Services is a subsidiary of
  NewsBank, Inc.
• NewsBank has provided publishers with archive
  related services for more than 30 years
  microfiche, microfilm, CD-ROM, and Web.
• NewsBank Media Services -- we provide archive
  products and services to publishers newspapers,
  magazines, broadcast, wires, etc.
• Archive hosting, archive systems, data filtering,
  conversion

3
Archive Experience

• More than 1,000 publishers use our archive
  services
• Hundreds of daily feeds (incoming and outgoing)
• Ecommerce archive hosting more than 200
  customers
• More than 700 newspapers online for use in
  education, consumer, government and corporate
  markets
• More than 3,000 years of backfiles online
• More than 100,000,000 articles online
• More than 70 customers use our SAVE archiving
  system
• 200 newspapers participate in our
  www.NewsLibrary.com archive site
• We spend a lot of time talking about
  archives

4
ASCII ArchivesEcommerce

• Skyrocketing interest to get archives online
• Need to drive revenue
• First customer in 1999
• Acquired MediaStream in 2001 added 75 titles
• Now above more than 200 titles
• Increased interest in improving archive revenue
  performance
• Need to understand archive user, pricing, driving
  traffic

5
Publisher Questions About Ecommerce Archives?

• Who are my customers?
• What do they want?
• Am I maximizing the archive revenue opportunity?
• How does my archive revenue compare to others?
• How can I improve my archive revenue?
• New tools or enhancements to improve revenue?

6
Ecommerce Archive customers

• Majority of archive customers want one copy of an
  article they have seen in the paper
• Another small slice will download fewer than 5
  articles
• Very, very small slice will download more than 5
  articles and come back on a regular basis

7
Archive Effectiveness

• Stack rank comparisons against other archives
• Comparison of key effectiveness metrics
• Review of free vs. paid content
• Pricing analysis (price points, packages,
  document utilization, etc.)
• Site flow review
• Prominence and placement of archive search boxes

8
PDFs

• Current News PDFs
• Many newspapers are offering front pages
• 30-40 offering the full current news PDF product
• Not material revenue streams but still a lot of
  interest since the paper can get circulation
  credit
• Historical PDFs
• Very few papers have actual conversion work
  underway
• Only very small handful are offering the
  converted historical product on the web sites
• One paper considering replacing their ASCII
  archive with PDF
• WAIT understand the historical customer before
  you jump in that waterno publishers or vendor
  have any real experience in this water yet.

9
Archive Systems

• SAVE archiving systems, text image
• Acquired from MediaStream in 2001
• Currently being rebuilt, from ground up
• Preserving the best of the SAVE legacy with
  completely new technology architecture

10
Archive Systems

• Needs to be multimedia (any media objects)
• Needs to have an open architecture in order to
  fit into the existing publishing flow
• Least disruption of the business as possible to
  integrate new or upgraded system
• Content Management System, Digital Asset
  Management System or is it an archive?
• Tough economy so keep the price reasonable

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Thanks.