???:UGC

1
??? ???????

• ???? ????

2
??????

• ?????????
• ???????
• ???????
• ???????
• ?????????
• ???????

3
???UGC

• UGC(User Generated Content)????????????
• ?????????????????????????????,????????????????????
  ??,??????????????,??????????,?????????????????
• ?UGC???,????????,??????????????

4
UGC??

• UGC?????????????????????????
• UGC?????
• Flickr
• MySpace
• Youtube
• Yahoo! Video
• Wikipedia
• Yahoo!??

5
???????

• ????,????(Electronic Commerce)??????(Internet)????
  (Commerce)?

6
???????

• ????,??????????????(Commerce)?????????(Internet)??
  ???
• ??????????????????????????????????????????????

7
???????

• Kalakota Whinston (1997)??,???????,?????????????
  ??????????????????????????????????????,?????????
• ?????????????????????,???????????(B2C)??????(B2B)?
  ?????
• ??,Kalakota Whinston (1999),???????????,????????
  ?????????????1-1

8
?1-1 ????????????
9
?1-2 ??????????????????
10
?1-3 ???????
11
?1-4 ???????(flow)
12
???????

• 1.????????????????,????????????????????,?????????
  ????
• 2.?????????????????,??????????,??????????????????
  ????
• 3.?????????,?????????????????????????,???????????
  ??????????
• 4.??????????????????????????????????????,????????
  ??????

13
???????

• 5.??????????????????????????,????????????????????
  ????????????????????,?????????????????
• 6.?????????????????????????????????,?????????????
  ????????????????????????????????????????????????,?
  ?????????????????
• 7.????????????,??????????????????????????????
• 8.?????????????????????????,??????,?????????,????
  ???????

14
???????????

• 1. ??????
• 2. ???????????
• 3. ??????
• 4. ???????
• 5. ???????????????
• 6. ???????????
• 7. ????????????

15
??????????

• 1. ???????????
• 2. ??????????????
• 3. ?????????????
• 4. ????????????????
• 5. ????????
• 6. ?????????????
• 7. ???????????????????

16
??????????

• 1. ????????????
• 2. ?????????????
• 3. ?????????,???????
• 4. ???????????????????????
• 5. ????????,?????????

17
?????????????

• 1.????????????
• 2.??????
• 3.??????????????

18
Kalakota Whinston???????

• 1. ??????(EC Application)???????????????,????????
  ??????????????????????????????
• 2. ????????(Common Business Service
  Infrastructure)???????????????????????,??????????
  ???????????????????
• 3. ?????????(Messaging and Information
  Distribution Infrastructure)?????????????????????
  ?????,???????(EDI)?????(Email)??????????

19
Kalakota Whinston???????

• 4. ??????????????(Multimedia Content and Network
  Publishing Infrastructure)????????????????????????
  ???,?HTML?JAVA?WWW?????????????(ASP)?
• 5. ????????(Network Infrastructure)?????????????,
  ??????????????????????????????????????????,???????
  ????

20
?????????

• 1. ???????????????????????????
• 2. ?????????????????????????????,????????????

21
?1-5 Kalakota Whinston???????
22
?1-6 CommerceNet???????????
23
?1-7 ????????????
24
?1-2 Zwass???????
25
?1-8 ????????
26
??????????

• 1.???1957?1967????????60??,????????????????????
  ??(Advanced Research Project Agency,ARPA),????????
  ??????????,???????????????????,?1969??????????ARPA
  Net????????
• 2.???1969?1979???????ARPANet???,???????????????
  ?,??????????????????1973?ARPANet???????????????BB
  N?1974????Telenet,???????ARPANet,?????????????????
  ????,??????????(File Transfer Protocol,FTP)?TCP???
  ?(Transmission Control Protocol)?????

27
??????????

• 3.???1982?1993?????(Internet)?????1982???????AR
  PANet ??????ARPANet ?MILNet,??????????,??????????
  ?????????????????(Domain Name System,DNS)????,????
  ??,??????.edu?.gov?.com?.org?.net
  ??????????????????(Internet)????????????????(World
  Wide Web,WWW)??????
• 4.???1993???1994????????(Amazon.com)????????????
  ????????????????,????????????(Netscape)??,????????
  ?????,YAHOO!???eBay?Dell ?,??????????

28
?1-3 ???????
29
??Kalakota????????????????????

• 1.????,??????(EFT)???????????1970?????????(Electr
  onic Funds Transfer, EFT)???????(EFT)?????????????
  ??????????,?????ATM??
• 2.????,??????(EDI)?????(E-mail)1970?????1980????,
  ????????(EDI)??????(E-mail)????????????,????????,?
  ???????????????EDI?E-mail?????????????????????????
  ?????????,??????????????

30
??Kalakota????????????????????

• 3.????,???????????1980????????????(News
  Groups)?????????(FTP)?????????,????????(internet)?
  ??????????????????????????????,????????????????,??
  ?????(virtual community),????????(global
  village)????
• 4.????,??????????1990????,??????????????,????(int
  ernet)??????(WWW)???,??????????,???????????,??????
  ?????

31
?1-4 ??????????????
32
??????

• 1. ??????????(Internet)??????(WWW)?????(Wireless
  Network)?????????????,???????
• 2. ????????????????????????????,?????????????????
  ,???????(??????????)???????????????
• 3. ???????????????,?B2B?B2C????,??????(??Fortune
  500?)?e???,??????????(????)??????????
• 4. ????????(Pure dot-com)????,????????????????????
  ??(Click and Mortar)?????????

33
???????????

• 1. ????????
• 2. ?????
• 3. ???(Blog)?????????(Really Simple Syndication,
  RSS)
• 4. ??????????????????
• 5.??????
• 6. IT?????
• 7. IT vs.????
• 8. ???????
• 9. Windows 7???????????
• 10.???????IT???

34
??????????

• Kalakota Robinson (2002)??????????1994?????,????
  ????
• 1. ????(1994-1997)????(e-catalog)
• 2. ????(1997-2000)????(e-Commerce)
• 3. ????(2000?)????(e-Business)

35
?1-9 ?????????????
36
????????

• 1. ?????????????????????,?????????????????????????
  ?
• 2. ?????????????e????
• 3. ???????????????

37
????????

• 1. ??????
• 2. ??/???????
• 3. ????????
• 4. ????????????

38
??????????

• 1. ???? (Self-Diagnosis)???????,????????????????,
  ?????????????
• 2. ????? (Reversing the Value Chain)?????????????
  ,??????????????????????????????????(inside-out),??
  ????(outside-in)?????,???????????
• 3. ???? (Choosing a narrow Focus)???????????????,
  ???????,????????????????????????????,?????????????
  ,?????????????????
• (1) ?????(Service Excellence)
• (2) ?????(Operational Excellence)
• (3) ?????(Continuous Innovation)

39
?1-5 ????????????
40
?????????

• 1.???????????
• 2.????????????????????
• 3.????????
• 4.???????
• 5.??????????

41
????,????????????

• 1.??????(B2C)??????
• ???????(Amazon)
• 2.?????(B2B)??????
• Commerce One
• 3.???????(C2C)??????
• eBay????
• 4.???(P2P)??????
• ezpeer

42
?1-10 ??B2C????
43
?1-11 ??B2B????
44
?1-12 ??C2C????
45
B2B???????????

• ??????????(EDI)????,???????????,????????????????
  ??????
• ???????????????,?????????????????,??????????
• ??????????????,???????????,???????????,?????????
  ??????
• ??????????????????????????,?????????,???????????
  ??????,???????????????????,?????????????,?????????

46

• B2B???Ariba
• B2B???Commerce One

47
B2B???????

• ????????
• 1.??????????
• 2.??????
• 3.???????
• 4.??????????
• ????????
• 1.?????????
• 2.????????????????
• 3.????????

48
B2B?????????

• 1.EDI Over Internet (EOI)??B2B EC (19962000?)
• 2. ????????????????(20002002?)
• 3.?????????????(20032005?)

49
???????

• ????(Telnet)
• ?????(WWW)
• ??????(FTP)
• ????(e-mail)
• ????(VoIP)

50
???????????

• ?????(PC-PC)
• ?????(PC-Phone)
• ?????(Phone-Phone)

51
???????????????

• 1. Skype????????,??????????Skype?2006?4?28???????
  ???????,??????????????????2005?9??????eBay
  ?41?????,???????????????????????????,Skype?????PCh
  ome??,???????????????????
• 2. YahooYahoo Messenger
• 3. MicrosoftMSN
• 4. GoogleGoogle Talk