Business Plan Provided for: Client Name Here

1
Youre Already Combustible!
Let Us Help YOU

• Business Plan Provided for Client Name Here
• Proposed By Delco Hospitality

2

• Overview
• Our Talent
• Delco Development Awards
• BHAG
• Brand Promise
• Core Values
• Job Descriptions
• Check Lists
• Development
• Training
• Deliverables
• Sales Marketing
• Accounting Finance
• Brand Standards
• Next Steps

3

• To grow any brand successfully you need to be
  consistent.
• Consistency standardization of product and
  service.
• Geography
• Marketing
• Training

4
Tom Juliano President CEO Specializing in
building, acquisition, development, construction,
feasibility, retail negotiations, purchasing of
equipment and store fit outs. John Moser -
Senior Vice President COO Specializing in day
to day operations of food and beverage, large
menu establishments, business development and
sales marketing. Suzanne Silver Vice
President of Sales Marketing Specializing in
sales marketing, customer-focused selling,
promotions, advertising, communications and
revenue management and maximization.
5
Pete Kamenakis Culture infusion and training.
Kendra Grace Multi-brand certification.
Skilled in brand immersion, strategic
alignment. Jeff Denbo Branded and unbranded
food and beverage operations. Skilled in cost
control, and menu creation. Joshua Paul
Managerial experience in operations. Skilled in
quality assurance and brand standardization Tina
Paul Certified Sommelier with extensive food and
beverage experience. Skills include cost
controls, and landing team operation experience.
Teresa Nymick Social Media Manager overseeing,
communications, public relations, web design,
graphic design, promotions, blogs, and manages
website content, social media and review sites.
6

• 2011 Readers Choice, Best of the Best Wedding
  Venues in South Jersey (Aloft Mount Laurel)
  South Jersey Magazine
• 2011 Trip Advisor 4.0 Ranking Certificate of
  Recognition (Aloft Mount Laurel)
  TripAdvisor.com
• 2011 Hall of Fame Award (Hampton Inn Pennsville)
  Hilton Hotels
• 2011 Outstanding Quality Assurance Customer
  Service Award (Hampton Inn Pennsville) Hilton
  Hotels
• 2010 Spirit of Pride Award (John Moser) Hilton
  Hotels, highest honor for a individual operator
  in a single brand
• 2010 Outstanding Quality Assurance Customer
  Service Award (Hampton Inn Pennsville) Hilton
  Hotels
• 2010 Pride of Super 8 Award for Customer Service
  (Super 8 Mount Laurel) Wyndham Hotels
• 2010 Best New Construction of the Year
• (Super 8 Pennsville) - Wyndham Hotels
• 2010 Best New Construction of the Year
• (Super 8 Mount Laurel) - Wyndham Hotels

7
BIG. HAIRY. AUDACIOUS. GOAL.

• This is where the journey begins.
• BHAG The future is what you strive to achieve.
  A BHAG is a long term goal that you continue to
  work towards on a daily basis.
• SAMPLE Your BHAG To open 500 stores and to be
  purchased by a large management organization.

Creation of Core Values
Job Descriptions
Training Checklists
Operations/Daily Duties Checklist
BHAG
Brand Promise
8

• Brand Promise
• What we promise to our customers.
• SAMPLE Brand Promise
• Consistency - customers will get the same
  products and service at each location.

Creation of Core Values
Job Descriptions
Training Checklists
Operations/Daily Duties Checklist
BHAG
Brand Promise
9
Core values are the foundation and most crucial
step to how we do it all. They provide guidance
and a solid foundation for training, overall
operations, and well-executed, customer service.
For example Interviews are conducted with
specific questions tailored to the core values,
helping you to find the right people for the job.
Core values, are whats in you, not something
that can be taught.
Creation of Core Values
Job Descriptions
Training Checklists
Operations/Daily Duties Checklist
BHAG
Brand Promise
10

• Standardized Job Descriptions are formed on the
  foundation of the Core Values and Brand Promise.
• Every applicant and hire is aware of the
  expectations of the position.
• Each manager is aware of the responsibilities and
  duties of each position with regards to training
  and evaluations.

Creation of Core Values
Job Descriptions
Checklists
Operations/Daily Duties Checklist
BHAG
Brand Promise
11

• Training Checklists are formed from the Job
  Description.
• The Daily Checklist is created from the Training
  Checklist.
• Empowers the employee to carry out their daily
  duties embodying the core values.
• Therefore, all of the checklists ensure that the
  work is being done, and being done properly in
  adherence with the Core Values and Brand Promise.

Creation of Core Values
Job Descriptions
Training Checklists
Operations/Daily Duties Checklist
BHAG
Brand Promise
12

• Delco Does is All!
• Site Acquisition
• Development
• Construction
• Feasibility
• Retail negotiation
• Purchasing of Equipment
• Store Fit Outs
• Site Location/Organization
• Area Demographics and Market Analysis
• Licensing Agreements
• Lease Negotiations
• Contractor Negotiations
• Legal Negotiations
• In-House General Legal Counsel
• Joint Venture
• Diversifying the Market Distribution

13

• Training is seamless.
• Our training programs promote accountability by
  supplying resources.
• We institute on-boarding on a specific day each
  and every week by our Culture Department.
• We will need to put a landing team in place that
  will be trained on you and your organization.
• Based on the training you provide to us we will
  create standard to deliver the product exactly as
  you desire.
• Culture/Brand Roll Out
• All Employees
• Cost Control Measures
• Labor
• Food Cost
• Liquor Cost
• Purchasing Standards
• Invoices are ownership
• Consistent products at all locations
• Labor Controls - Labor is your most valuable cost
  of goods.
• Properly Training
• Properly Staffing

14

• Delco Hospitality will assist with the Creation
  of the following
• Human Resources
• Employee Handbook
• Brand Specific Standard Operating Procedures
• SOP Manual
• Templates and Forms
• Newsletters monthly or quarterly
• Benefits Management
• Dashboard Website
• Internal Web Tool for all Employees (link to
  example site)
• Standard Operating Procedures
• Payroll System
• Internal Audit System allowing the reduction of
  overhead, turnover and consistency of standards
• (example making sure that every Senior Manager
  at each location has been CPR and First Aid
  certified will reduce your liability insurance by
  6)

15

• Social Media
• Social Media Audit ( what competitors are doing)
  
• Social Media Accounts Set Up, If Needed.
• Facebook, Twitter, foursquare,
• Yelp and YouTube
• Public Relations
• Press Releases, Philanthropy
• and Special Event Planning
• Advertising Graphic Design Services
• Radio, Cable, Print, Digital,
• Online, Pay Per Click, Specialty and
• Promotional Products
• Interactive
• Mobile Applications, QR Codes
• Web Design Services, If Needed
• Search Engine Optimization
• On-Page Strategy Building website content
  around keywords
• Off-Page Strategy Link building (other sites
  pointing to your site)
• On-Going Maintenance and Monthly Site Analytics

16
In addition to the following services, Delco
Hospitality has a full staff accounting
department that will create detailed Income and
Profit and Loss Statements that allow every
manager to review line items and be held
accountable for overages on numbers. We have
mastered this process after working on this
consistently for the past 10 years. Based on our
extensive break down you will be able to
determine net operation income and drill down to
the individual cost of a pickle chip if need be.

• Accounts Payable Receivable
• Vendor Bids
• On an annual basis
• Create an accounting system
• Coding invoices
• Roll up into net operating income
• Financial Statement Preparation
• Budget Preparation
• Analysis of Income/Expense Accounts
• Payroll Processing
• Management of Paid Time off
• 401K
• Statements for Lenders
• Cost of Goods
• Trends

17

• This is your brand, no one knows the vision of
  the brand better than you.
• Delco Hospitality offers a way to execute your
  vision through consistency.
• Quality Assurance
• Consistent at All Tony Lukes Locations
• Standard Operating Procedures
• Training
• Brand Promise

Another thing about your brand
Its YOURS.
You Cant Expect What You Dont Inspect.
There should always be accountability.
18

• Interview
• Extensive with brand interviewees
• Sequestered for BHAG and Core Value Segment
• Execute the Core Values
• Train the Core Management Team
• Document Training by creating
• Job Descriptions
• Standard Operating Procedures
• Dashboard
• Train your managers
• Sales and Marketing platform with social media
  focus
• Accounting and Financial review
• Insure operation through quality assurance
• Performance reporting

19

• Business Plan Provided for Client Name Here
• Proposed By Delco Hospitality