Realizing Your Purpose, Knowing Your Audiences

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Realizing Your Purpose,Knowing Your Audiences

• Web Design

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(No Transcript)
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Client Purpose Goals

• Purpose
• Do Something for Somebody
• Measurable Communication Goals
• We will have accomplished our purpose if

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Purpose Do Something for Somebody

• To coordinate practical collaborative scientific
  investigations among the Clark Fork Watershed
  Education Project (CFWEP), practicing scientists
  and engineers, school administrators, teachers,
  and 6-12th grade students along the Upper Clark
  Fork River (UCFR)
• To inform the communities along the UCFR about
  the purpose and intentions of CFWEP
• To facilitate community participation in CFWEP
  Projects
• To provide useful watershed science curricula to
  UCFR schools

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Goals Purpose Accomplished if

• Ex. To coordinate practical collaborative
  scientific investigations among the Clark Fork
  Watershed Education Project (CFWEP), practicing
  scientists and engineers, school administrators,
  teachers, and 6-12th grade students along the
  Upper Clark Fork River (UCFR)
• We will successfully accomplish our purpose
  if
• A. The Web site yields five (5) new watershed
  science related fair projects from each community
• B. A quarterly survey of participating
  scientists and engineers reveals a significant
  increase in student and teacher inquiries
• C. The number of active research project
  Blackboard sites significantly increases within
  the first 3 months of site launch

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A Well Written Purpose Statement

• Guides practical action through the use of
  strong, active verbs
• Suggests required content for the Web site
• Identifies target publics
• Yields measurable communication objectives

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Purpose Do Something for Somebody

• To coordinate practical collaborative scientific
  investigations among the Clark Fork Watershed
  Education Project (CFWEP), practicing scientists
  and engineers, school administrators, teachers,
  and 6-12th grade students along the Upper Clark
  Fork River (UCFR)
• To inform the communities along the UCFR about
  the purpose and intentions of CFWEP
• To facilitate community participation in CFWEP
  Projects
• To provide useful watershed science curricula to
  UCFR schools

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A Well Written Purpose Statement

• Guides practical action through the use of
  strong, active verbs
• Suggests required content for the Web site
• Identifies target publics
• Yields measurable communication objectives

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Purpose Do Something for Somebody

• To coordinate practical collaborative scientific
  investigations among the Clark Fork Watershed
  Education Project (CFWEP), practicing scientists
  and engineers, school administrators, teachers,
  and 6-12th grade students along the Upper Clark
  Fork River (UCFR)
• To inform the communities along the UCFR about
  the purpose and intentions of CFWEP
• To facilitate community participation in CFWEP
  Projects
• To provide useful watershed science curricula to
  UCFR schools

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A Well Written Purpose Statement

• Guides practical action through the use of
  strong, active verbs
• Suggests required content for the Web site
• Identifies target publics
• Yields measurable communication objectives

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Purpose Do Something for Somebody

• To coordinate practical collaborative scientific
  investigations among the Clark Fork Watershed
  Education Project (CFWEP), practicing scientists
  and engineers, school administrators, teachers,
  and 6-12th grade students along the Upper Clark
  Fork River (UCFR)
• To inform the communities along the UCFR about
  the purpose and intentions of CFWEP
• To facilitate community participation in CFWEP
  Projects
• To provide useful watershed science curricula to
  UCFR schools

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A Well Written Purpose Statement

• Guides practical action through the use of
  strong, active verbs
• Suggests required content for the Web site
• Identifies target publics
• Yields measurable communication objectives

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Goals Purpose Accomplished if

• Ex. To coordinate practical collaborative
  scientific investigations among the Clark Fork
  Watershed Education Project (CFWEP), practicing
  scientists and engineers, school administrators,
  teachers, and 6-12th grade students along the
  Upper Clark Fork River (UCFR)
• We will successfully accomplish our purpose if
• A. The Web site yields five (5) new watershed
  science related fair projects from each community
• B. A quarterly survey of participating
  scientists and engineers reveals a significant
  increase in student and teacher inquiries
• C. The number of active research project
  Blackboard sites significantly increases within
  the first 3 months of site launch

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• SO FAR, SO GOOD
• Well-written purpose
• Knowledge of services and actions the web site
  will perform
• Sense of necessary content
• List of target publics
• Measurable communication goals

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Now, with a well-written purpose statement, a
check-list of measurable communication goals, and
a list of target publics in our back pocket, it
is time to get to know our audiences more
intimately. Who are they? What are the needs and
desires? And what are their capabilities? What
service can we provide them?
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WEB DESIGN SOCIAL RESPONSIBILITY
Power is the ability to actualize ones visions
at will, in spite of resistance. It is the
ability reorder the world in front of you. In
human systems power and communication are
inextricably bound to one another. Communication
is coordination of meanings and
behaviors. SOMETHING TO THINK ABOUT Describe
the relationship between power and communication
in human systems. 1. Who is in a position of
power in this diagram? 2. How, if at all, is the
person in power obligated to act with regard to
others?
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What we need to know about our publics?

• Who are they?
• Location
• Age
• Sex
• Education
• Interests
• What information services do they need?
• What information services do they desire?
• What are their technological capabilities and/or
  limitations?
• Level of technological sophistication
• Bandwidth connection
• Browser
• Plug-ins
• Resolution
• Processor speed
• Platform and O.S.
• What other useful services might we provide them?

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1. Who are they?

• Location?
• Age?
• Sex?
• Education?
• Interests?

2. What are their needs?
5. What else can we offer them?
4. Technological capabilities?
3.What are their desires?

• Level of techno-sophistication
• Bandwidth connection?
• Browser?
• Plug-ins?
• Resolution?
• Processor speed?
• Platform and O.S.?

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How do we get this information?

• Good old fashioned research
• Ask them!
• Pick up the telephone and call somebody
• Ask friends and acquaintances
• Ask mentors and experts
• Web research
• http//www.clickz.com/stats/
• http//www.google.com/Top/Computers/
  Internet/Statistics_and_Demographics/
• http//www.pewinternet.org/

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For Today

• Revised statements of purpose
• 3 measurable communication goals for each purpose
  stated
• Identification of target publics
• Initial attempt at audience research analysis
• Who are they?
• What are their needs?
• What are their desires?
• What are their technological constraints?
• What other services can you provide them?
• If you dont have specific information, tell how
  youll find it. Be specific in describing your
  strategy.

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1. Who are they?

• Location?
• Age?
• Sex?
• Education?
• Interests?

2. What are their needs?
5. What else can we offer them?
4. Technological capabilities?
3.What are their desires?

• Level of techno-sophistication
• Bandwidth connection?
• Browser?
• Plug-ins?
• Resolution?
• Processor speed?
• Platform and O.S.?

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• Ella Gandezine
• In-class Assignment
• Web Design
• PURPOSE GOALS STATEMENT
• To coordinate practical collaborative scientific
  investigations among the Clark Fork Watershed
  Education Project (CFWEP), practicing scientists
  and engineers, school administrators, teachers,
  and 6-12th grade students along the Upper Clark
  Fork River (UCFR)
• Measurable goal
• Measurable goal
• Measurable goal
• To inform the communities along the UCFR about
  the purpose and intentions of CFWEP
• Measurable goal
• Measurable goal
• Measurable goal
• 3. Etc

• AUDIENCE IDENTIFICATION
• UCFRB 6-12th Grade Science Teachers
• UCFRB 6-12th Grade Science Students
• Working Scientists Engineers
• UCFRB School Administrators
• UCFRB Communities
• Butte
• Anaconda
• Deer Lodge
• Drummond
• Bonner/Milltown
• Missoula
• AUDIENCE ASSESSMENT
• UCFRB 6-12th Grade Science Teachers
• Who are they?
• What do they need?

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Remember, what were trying to do is complex, but
not impossible provided weve a systematic way of
realizing our purpose by accomplishing client and
user goals.
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Whats next? We will translate our purpose,
goals, and audience assessment into a functional
web site map, one that meets the needs and
desires of both the client and the target
publics.
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And then well translate the map into a
functional wire frame model of the web sites
user interface.
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Any Questions?

• If not, get to work on todays assignment