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Creativity & the Business Idea

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Creativity & the Business Idea Sources of New Ideas Consumers Existing Products Distribution Channel Federal Government Research & Development Methods of Generating ... – PowerPoint PPT presentation

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Title: Creativity & the Business Idea


1
Creativity the Business Idea
2
Sources of New Ideas
  • Consumers
  • Existing Products
  • Distribution Channel
  • Federal Government
  • Research Development

3
Methods of Generating Ideas
  • Focus groups
  • Brainstorming
  • Freewheeling ideas
  • Problem Inventory Analysis
  • Match problems with products

4
Methods of Generating Ideas
  • Creative Problem-solving
  • Brainstorming
  • Reverse Brainstorming
  • Focus on the negative
  • Brainwriting
  • Written generation of ideas
  • Gordon Method
  • Ideas? Concept? Problem? Solutions

5
Methods of Generating Ideas
  • Creative Problem-Solving
  • Checklist Method
  • List of related issues
  • Free Association
  • Generate words which relate to the problem
  • Forced Relationships
  • Look at product combinations
  • Collective Notebook Method
  • Consider problem and write down solutions as they
    come to you

6
Methods of Generating Ideas
  • Creative Problem-solving
  • Attribute Listing
  • Look at positives and negatives to form new idea
  • Big Dream Approach
  • Thinking without constraints
  • Parameter Analysis
  • Focus on parameter identification and creative
    synthesis

7
Opportunity Recognition
  • What can you personally use to develop new ideas?
  • Product Planning Development Process
  • Evaluations
  • Market opportunity
  • Competition
  • Marketing system
  • Financial
  • Production

8
Product Planning and Development Process
  • Idea Stage
  • List ideas, check for viability
  • What is need for customers?
  • What is the value to the firm?
  • Concept Stage
  • Get reactions to concepts
  • Physical attributes of product
  • Comparisons to existing products
  • Marketing mix

9
Product Planning and Development Process
  • Product Development Stage
  • Small sample
  • Consumer panel

10
E-commerce and Business Start-up
  • Growing importance
  • E-commerce is up 78 from 2001-02
  • What is spurring this growth?
  • Using E-Commerce Creatively
  • Old and new companies
  • Who creates the e-commerce part of a business?
  • Front-end operations v. Back-end operations

11
Websites
  • Considerations in web design?
  • Audience
  • Objectives
  • Updating
  • Consumer benefits
  • Speed
  • Customization?

12
Websites
  • Factors in going on-line
  • Products deliverable economically and
    conveniently
  • Must be interesting to market and ready to be
    shipped anywhere
  • Must be more cost effective than brick-and-mortar
  • Must be able to draw customers to site
    economically
  • Conflict??
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