virtual desktop

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virtual desktop
presentation 2009
United States - Mexico Cultural Educational
Foundation
Fundación Cultural Educativa México - Estados
Unidos
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Why the cultural system?
Because an organizations cultural system
determines how it will perform in its daily
activity, and is the cornerstone for evolution
and success. How many organizations actively
manage their cultural system?
Less than 10 worldwide!
Your organization most probably invests
substantial time, effort, and
resources in standardizing, managing, and
improving its operational,
administrative, and other systems, but hasnt
taken the same care for its cultural
system. The result, as with any unmanaged system
is
Chaos!
The Cultural Effectiveness Center provides proven
tools and methodologies to leave behind the
perception of the cultural system as intangible
and soft, and incorporate it to your
organizations overall management processes and
strategies. This will radically reduce crisis,
communication problems, and the permanent
reprocess that is a natural part of any unmanaged
system.
www.usmcoc.org
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Which are the objectives of cultural-system
management?
Cultural System Management (CSM) has two main
objectives

• Cultural clarity, which ensures that cultural
  standards are fully aligned with organizational
  strategies, and provides an environment of trust
  and certainty.

• Cultural effectiveness, which standardizes
  day-to-day organizational interaction under
  parameters of world-class effectiveness.

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The Areas of CSM Implementation
These are the four areas of organizational
activity, that more directly shape the cultural
system. The key is to ensure the effectiveness
and congruency in each. The CEC has developed the
only system for auditing each, based on clear,
quantifiable indicators.
Organizational Knowledge management 5 indicators
HR Management Policies Procedures 4 indicators
Internal External Interaction Processes 9
indicators
Cultural Effectiveness of Leadership 3 indicators
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Cultural diversity Its an absolutely positive
force for organizations, right? Not necessarily!
The myth of cultural diversity
Diversity brings vitality and positive conflict
into the organization. The problem arises when
diversity is taken to the extreme, and the
organization tries to accommodate every cultural
perception. When an organization doesnt have a
highly integrated culture, it ceases to be an
organization, and disintegrates into a group,
creating divisions, misunderstandings, and
frictions. The only true solution to diversity,
is to provide a solid, integrated cultural
system, as a basis for effective interaction,
true cultural fairness, and harmony. Dont worry
about eliminating the positive aspects of
diversity, people will unavoidably provide those
values, beliefs, perspectives, and behaviors that
were programmed into their cultural system from
birth.
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Set the foundations for world-class
effectiveness and clarity Now! Start managing
your cultural system.
We provide the tool The Cultural Effectiveness
and Transparency Process (CET)
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Workshops
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Workshops
Basics of cultural-system management This
workshop separates myths from realities of
organizational culture, and presents it for what
it really is Another system, but one which has a
direct and powerful impact on all the other
systems. Throughout the session, participants
will understand the elements that make up the
Cultural System, and will learn the fundamentals
for standardizing, managing, and improving it. /
Duration 8 hrs.
Cultural-System integration of multicultural
teams This workshop facilitates the
understanding, and integration of multicultural
teams under a cultural-third-way designed to
support organizational strategies, and ensure
global-class effectiveness. / Duration 2 days
Introduction to the CETC The concept of managing
the cultural system is new to most
organizations, and so is the idea of actually
certifying the key aspects of this system. This
workshop provides the basis for understanding the
Cultural Transparency and Effectiveness
Certification, its value to organizational
competitiveness, and its impact on the quality of
everyday professional life. / Duration 5 hrs.
www.usmcoc.org
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Workshops
Integration for effective cultural
leadership Trying to unify styles of leadership
is complex, difficult, and leads to a gray area
full of subjectivity. What organizations should
be focusing on is unifying the cultural functions
that their leaders perform. This workshop
provides the fundamentals for integrating these
functions under globally proven benchmarks, and
takes the field of cultural leadership into a
concrete, objective, measurable field / Duration
6 hrs.
Forming culturally-intelligent trainers Having a
team of effective, committed, and
culturally-intelligent trainers, is one of your
organizations most powerful tools for developing
its knowledge capital, and harnessing its full
benefits. This workshop unique in its kind
prepares participants for performing effective
standards, processes, knowledge and skill
transmission, ensuring that the training process,
rituals, and symbols, reinforce your cultural
system. / Duration 12 hrs.
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Services
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Services
Initial Audit A traditional corporate climate
study provides a vision of how employees percieve
an organization, and how thy feel about different
subjects. This is valuable information, but it is
a subjective perspective of an organizations
cultural situation. Our proprietary
Cultural-System Audit provides objective,
concrete data on the status of effectiveness and
clarity of the four key areas that shape a
cultural system HR management, Knowledge
management for improvement and innovation,
interaction, and cultural leadership. The same
that apply for the CET certification.

• This process provides clear, quantified answers
  and benchmarks for critical questions such as
• Do we have effective, clear cultural standards
  for operating the cultural system?
• What level of integration do our people hav with
  those standards?
• Do our people apply those standards in day-to-day
  collaboration, or have they simply been
  transmitted in as theory or philosophical
  elements?
• Is our leadership performing their cultural
  functions effectively?
• Is our organizational environment aligned with
  cultural standards, and reinforces them?

Certification Audit This audit evaluates the
state of the cultural system, setting it against
global benchmarks, to determine if they meet the
criteria for granting the Cultural Effectiveness
and Transparency Certification.
www.usmcoc.org
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Services
Program Certification and Registration The CEC
certifies programs based on an in-depth analysis
of their quality, focus and congruence with the
fundamentals of Cultural-System management and
Certification. The certification, ensures
organizations that a program meets the highest
standards of effectiveness and quality. The
Registration of a program, such as a program to
develop Culturally-Intelligent Trainer in an
organization, requires that both the program, and
the instructor are Certified, and provides a
registration code that gives certificates full
USMCEF accreditation.
Consultant / Trainer Certification This
Certification may be granted to consulting firms,
or independent consultants in the field of
Cultural-System Management and Certification,
once they meet all CEC standards.
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Conferences
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Conferences
More than just motivation Real results for your
organization!

• If you are looking for
• World-class effectiveness of your work teams
• Optimal performance in your leaders
• Greater strategic and operational integration
  throughout the organization
• Increasing your key personnels Cultural
  Intelligence

Then, you must consider the collaboration of a
true specialist in Cultural System Management and
Intercultural awareness. Our President, Prof.
Alberto Garcia-Jurado, is an internationally
recognized specialist and facilitator on all
aspects of Cultural Intelligence, and a
sought-after speaker, because of his pragmatic,
direct approach to Cultural-System Management,
Organizational Evolution, and Intercultural
skills. Dont just motivate your people,
provide practical tools and insights that can
be immediately applied, for greater
organizational effectiveness and clarity.
www.usmcoc.org
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Conferences
Evolution for sustainable competitiveness Why so
much talk about change, when we should be
speaking about evolution? This talk provides a
clear vision of the evolution process followed by
all leading cultures, separates myth from reality
of sustainable competitiveness, and shows how to
apply the process to our organizations.
Cultural Intelligence In todays global
environment, the capacity to understand and
manage cultural differences both inside and
outside our organizations is one of the
cornerstones for success. This talk provides the
basis for understanding the process of cultural
system management, and the skills to create
effective teams in a multicultural organization.
Cultural functions of managers as leaders There
are as many styles of leadership as there are
leaders. The real key for effective leadership is
to integrate the cultural functions of
organizational leaders, not their styles. Which
are the cultural functions of managers in average
organizations? Which are their functions in
effective organizations? This talk helps to
integrate managements cultural leadership under
global-class parameters of effectiveness.
www.usmcoc.org
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Conferences
Cultural Transparency and Effectiveness
Certification (CTEC) Efforts to regulate and
enforce transparency in organizations, have been
fundamentally administrative in nature, and
focusing on top management and Boards of
Directors. These are only superficial solutions,
the real problem is cultural incongruency between
stated principles and organizational reality. As
an answer, the Cultural Effectiveness Center, has
created the worlds first certification to ensure
cultural transparency and effectiveness (CTEC).
Learn more about this tool for competitiveness
and good corporate citizenship.
Communication and rituals in corporate tribes Why
are most organizations so good at informing, and
so bad at communicating? The answer rests in the
characteristics and habits that have been
programmed in humans over a period of more than
800,000 years. This talk brings greater
comprehension of the ancestral cultural barriers
to communication, and shows ways to create new
rituals that will promote and ensure effective
communication throughout your organization.
Border of contrast Mexico is one of the most
important partners of the United States, in
trade, geographically, and socially, but the
cultural differences between the two are huge It
has even been said that never have two
such different cultures shared such a large
border, and such a complex relationship. This
talk provides insight into what has made each
culture what it is, the resulting areas of
conflict, and offers ideas on ways to facilitate
collaboration between both, in social and
business environments.
www.usmcoc.org
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Conferences
An integrated, aligned cultural system, the
optimal answer to diversity The workplace has
become more and more culturally diverse, and
organizations have tried to accommodate each and
every cultural framework in order to minimize
discrimination. This has led to even more
conflict, and to fragmented organizations. The
optimal solution is to establish a strategically
aligned, effective cultural system wich will act
as a cultural third way and integrate the
organization. This conference focuses on the
little-discussed negative aspects of diversity,
and provides the answers for minimizing them.
Sustainable municipal competitiveness This talk
provides Municipal Officials and Stakeholders,
with an integral vision of municipal management
for facing global challenges to municipalities,
ensuring the evolution of the Municipal Community
and achieving a state of truly sustainable
competitiveness.
Cultural lessons from Japan How has this tiny,
crowded archipelago, without natural resources
managed to become the worlds second larges
economy? The answer lies in its ancient cultural
system. This talk lets you understand the
most relevant characteristics of this amazing
people, and clarifies the key lesson to be
learned, and applied to our organizational
environment.
www.usmcoc.org
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United States - Mexico Cultural and Educational
Foundation 1300 Pennsylvania Ave. N.W., Suite
G-3 Washington, D.C. 20004-3021 Tel (202)
312-1520 Fax [phone]
www.usmcef.org
Contact
Alberto Garcia-Jurado President
garcia-jurado_at_cicultural.com
Gerardo Funes Coordinator
gerardo_at_usmcoc.org
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Dont make the mistake of the artisan who
believes he has 20 years of experience When
in truth, he only has one year of experience,
repeated 20 times over
Japanese proverb