From word nerd to business leader:

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From word nerd to business leader

• How a style guide can improve your communication
  tactics and inspire better business among the
  leaders of your organization

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Your presenterRebecca Anderson

• Managing editor at Ragan Communications, former
  Web editor for the Tribune Company and
  journalist. Reach her at rebeccaa_at_ragan.com.

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As if you have nothing better to do Why style
matters.
A foolish consistency is the hobgoblin of
little minds. -Ralph Waldo Emerson A foolish
inconsistency is the hobgoblin of corporate
communications. -David R. Murray Consistency
Whats inside is outside and whats outside is
inside.
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Why do a style guide?The case to management
A style guide will save everyone time. (Thats
why journalists memorize them, theyre in a
hurry.) It could save the company from
perceived cluelessness. by employees and the
public. Employees understand communication that
is clearly written, jargon free and correct.
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Eats Shoots Leaves by Lynne Truss http//eatssh
ootsandleaves.com/ESLquiz.html
The Office Professionals Guide by Erin McKean
When words collide by Lauren Keller and Duncan
McDonald Elements of Style by E.B. White and
William Strunk AP, MLA
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THANK YOU.

• And as you go
• The most valuable of all talents is that of never
  using two words when one will do. -Thomas
  Jefferson
• When you wish to instruct, be brief that mens
  minds take in quickly what you say, learn its
  lesson, and retain it faithfully. Every word that
  is unnecessary only pours over the side of a
  brimming mind. -Cicero
• Any fool can make things bigger, more complex,
  and more violent. It takes a touch of genius--and
  a lot of courage--to move in the opposite
  direction. -Albert Einstein