ARGUING YOUR CASE

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ARGUING YOUR CASE
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A STARK DIVIDE
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THE PRESIDENTIAL AGENDA

• Main Street Jobs
• New Energy
• Rebuild America
• Innovation/Education
• New Trade Strategy
• Stop digging
• Patriotic Employer

• Shared Prosperity
• Health Care For All
• Empower workers
• Fair taxes
• New Watchdog
• Toxic toys
• Banks and brokers

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WHAT VOTERS WANT TO KNOW

• Can They Trust You?

• Do You Get It? Do You Have a Clue About Their
  Concerns?

• What Will You Do?

• How Is That Different?

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TELL YOUR STORY
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TELL YOUR STORY
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3rd PARTY VALIDATION

• Ted Strickland

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SHOW YOU HAVE A CLUE

• Tell Their Stories

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CONTRAST WITH OPPONENT

• Against Incumbents
• Tie to Bush
• Votes and Special Interests and
• In Open Seat
• Tie to Bush Agenda
• More of the Same vs. Change

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NEW ENERGY

• Go Big Concerted Drive
• Opportunity Jobs, Security, Global Warming,
  Trade, Future Markets
• Mobilize Public and Private Capital
• Pay For With Oil Subsidies, Iraq
• Indict failure to act, denial

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TAXES
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TAX AND SPEND

• Aggressive and populist
• Highlight the extreme hedge fund billionaires,
  global corporations Halliburton and missing
  billions
• Contrast Top end vs. health care
  jobs abroad vs. infrastructure
• Reassurance targeted tuition tax credits

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STUFF YOU CAN USE

• Calendar Coming Events
• AFL-CIO Web site/Working America Web site
  www.aflcio/winning
• CAF Economic War Room www.ourfuture/econtalk
• EPI Economic Reports

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WHATS IN THE GUIDE

• Introduction
• Chapter One Whats Wrong With the Economy
• Chapter Two What Voters Think About the Economy
• Chapter Three How to Make the Argument
• Chapter Four Remarks of Jane Candidate

• Chapter Five The Issues
• Quality Education
• New Energy for America
• Health Care for All
• Repairing the Housing Crisis
• Immigration
• Investing in America
• Shared Prosperity
• Fair Trade
• Why Unions?
• Revealing Votes
• The Economic Picture Your State, Your Nation