Common Mistakes of Logo design - PowerPoint PPT Presentation

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Common Mistakes of Logo design

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Title: Common Mistakes of Logo design


1
Common Mistakes of Logo Design
By http//www.brochure-design-india.com
2
What is a Logo ?
  • A logo is an emblem or a graphic mark.
  • Its purpose is to promote the company or brand
    in front of public.
  • The pattern of logo may be symbol only or a
    symbol combined within text or text written in a
    particular fashion.

3
Where Logo can be used ?
  • Website
  • Brochures
  • Business cards
  • Social media (Facebook,Twitter)
  • Business Signs
  • Invoices
  • Fax Forms

4
Common Logo Mistakes
  • Designed by an Amateur
  • Relies on Trends
  • Using Raster Images.
  • Complex Designing Logo.
  • Relying on color for the effect of Logo.
  • Bad Font Choice

5
Designed by an Amateur
  • Corporate Logo Designed by an Amateur can result
    in disastrous comes.
  • The Amateurish Logo make the business also to
    look Amateurish.
  • Logo may not be unique if designed by an Amateur.

6
Relies on Trends
  • Logo must not be designed on ongoing trends.
  • It may not be unique in that case.
  • A well designed logo must be timeless.

7
Using Raster Images
  • Raster Graphics consists of pixels.
  • Raster images causes problems in reproduction.
  • The logo cannot be scaled to any size, looses
    quality.

8
Complex Designing Logo
  • Complex design will lose its detail.
  • It looks smudge, worse.
  • Complex design loses memory

9
Relying on color for Logo Effect
  • It is a common mistake
  • Designers must not depend on colors for its
    effect.
  • Choosing color must be the last decision.

10
Bad Font Choice
  • Logo fails for poor font.
  • Font must be matched to the style of the icon.
  • Right balance must be found.

11
  • Brochure Design India
  • www.brochure-design-india.com
  • Y8,Block EP,Sec v
  • Salt Lake, Kolkata 700091,India
  • PH 913340200838
  • Emailinfo_at_brochure-design-india.com
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