10 Questions to Ask before Hiring A PPC company

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10 Questions To Ask Before Hiring A PPC Company
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Question 1

• What are the services offered by the agency?
• Before selecting a PPC company, you must be
  aware of the services being offered by the
  company. The consultants of the company must be
  skilled enough to manage the advanced pay per
  click campaign. You may go for specialized
  agencies rather than selecting full-service
  agencies.

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Question 2

• Who will be the manager of my AdWord account?
• You will have to be aware who is actually
  managing your account. You may be communicating
  with experienced PPC strategists of the company
  but the actual work may be managed by any junior
  team member of the agency. The members should be
  highly analytical and should possess excellent
  process oriented skills.

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Question 3

• Any minimum contract length?
• Many agencies provide a lengthy contract
  from 6 to 12 months, after the initial agreement.
  You may have to count on release fees if you
  leave the contract earlier than the agreed
  period. So, select a company which provides a 30
  days notice period to you if you want to leave
  the campaign, i.e. if you let them know that you
  desire to leave before 30 days, they may not
  charge you the release fees.

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Question 4

• How do you calculate the price for the campaign?
• All the PPC companies do not charge the
  campaign price at the same manner. Some of the
  companies may ask for a fixed rate, regardless of
  the outcome. Some of them may charge you on a
  percentage based on the monthly expenditure and
  some may apply both the process, i.e. both fixed
  rate and on performance based.

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Question 5

• How often will I get the progress reports?
• You should get a regular progress report of
  your campaign so that you get to know how well
  your money is getting utilized. They should be
  flexible enough to serve different clients with
  their different needs. You may ask to provide a
  monthly report or a report which is more frequent
  with in-depth analysis.

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Question 6

• Will the campaign be manually reviewed?
• You must be aware whether your account is
  being manually reviewed or not. Some companies
  follow set and forget rule where they set up
  the account and then manage the campaign by any
  bid management software. Thus proper monitoring
  and reporting of the account is being neglected
  in this case. You should ensure that your account
  is being manually reviewed frequently and proper
  report is generated.

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Question 7

• Do you only work for PPC search engines or you
  help to increase the traffic?
• Ensure that the PPC company can generate
  large number of traffic for your site. An
  efficient PPC agency will not only work on the
  search engines but they will focus on lead
  generation and better Return On Investment.

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Question 8

• What other services do you offer?
• Some Companies provide lot of other
  services like Social Media Marketing, Email
  Marketing with Pay Per Click Services. You should
  focus on the specialized companies who only
  manage the campaign services and provide skilled
  services.

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Question 9

• What tools you use to manage the campaigns?
• Ensure that the PPC company is using proper
  tool to manage your campaign. Some companies use
  various bid management software which are very
  difficult to understand. You can select the
  company which uses simple tools like Excel and
  does the actual work with proper planning and
  strategies.

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Question 10

• Can you give some examples of your track record
  where it can be proved that you have saved
  clients money ?
• Examples of track records can prove the
  credibility of the company. Many companies speak
  a lot of words about their activities but cannot
  provide much details of examples or proofs. You
  may ask for detailed figures of past records to
  get your doubts cleared.

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