Wine Tourism in North America

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Wine Tourism in North America
Bharat Book Bureau
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Summary

• The US ranks among the top ten tourist
  destinations in the world. In 2010, according to
  the United Nations World Tourism Organization
  (UNWTO), it attracted almost 60 million
  international visitors. US Travel Association
  figures show that in the same year, domestic
  travellers made 1.5 billion person trips for
  leisure purposes (including visiting wine
  regions). North Americas wine industry is
  dominated by California, a leading tourist
  destination for both domestic and international
  travellers. In 2010, according to the Alcohol and
  Tobacco Tax and Trade Bureau (TTB), it produced
  60.6 billion gallons (US) of wine 89 of total US
  wine production in that year (a typical pattern,
  repeated in 2011).Although California dominates
  the wine industry it is home to over 3,540
  wineries wine tourism is by no means confined to
  the West Coast. There are pockets of
  grape-growing regions across the US and also in
  Canada surprising to some perhaps, given the
  latters reputation for extreme cold..

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Continued

• Ontario has several regions with mild
  microclimates and the interior of British
  Columbia (BC) enjoys temperatures similar to the
  desert areas of California. South of the border,
  New York State, with a couple of hundred
  wineries, is the second-largest wine-producing
  state in the US, accounting for 2.5 billion US
  gallons in both 2010 and 2011, according to the
  TTB.This report focuses on these four areas ie
  California (Sonoma), New York State (the Finger
  Lakes), British Columbia (Okanagan) and Ontario
  (the Niagara Peninsula). It looks at why North
  Americas wine industry almost disappeared after
  the era of Prohibition and how it was reborn in
  the 1970s and 1980s, when vineyards were
  replanted with European varietals and vintners
  experimented with hybrids, to cater to changing
  tastes. It was during those decades that North
  Americas modern wine-tourism industry began to
  emerge.

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Table of Contents

• Introduction
• Overview
• Wine Tourism A Background
• Wine Consumption North America versus Europe
• Inside the Industry
• Wine Tourism Destinations in North America
• Marketing Wine Tourism
• What Next?

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