7 Effective Metrics of a PPC Ad Campaign

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7 Effective Metrics of a PPC Ad Campaign
By www.ppcadsmanagement.com
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Introduction
If you are a newcomer in the field of
internet marketing, then it's necessary to
understand each and every metric of a PPC ad
campaign. To make maximum utilization of your
campaign for enhancing your business and sales
you need to pay equal attention to each metric of
your campaign. The upcoming slides contain
details of relevant metrics of a campaign.
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• Click-Through Rate(CTR)

CTR stand for click-through rate. It is the
ratio of number of clicks by the number of times
it has been displayed. It is expressed in
percentage. If a CTR of an advertisement is 6,
then it reveals that for every 100 impressions,
there are 6 clicks.
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• Conversion Rate

Conversion rate gives you a measurement of
how many visitors have ended up by taking
meaningful actions. It is the rate of conversion
of traffic into buyers.
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• Quality Score

To improve the search result for their users
Google have introduced a dynamic variable to
maintain the relevance between the ad, landing
page and keywords used. It is measured within 1
to 10. Google rewards those advertisers who have
succeeded to maintain all the parameters
successfully.
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• Wasted Spend

It gives you the measure of how much money
you have wasted in per click that don't covert.
If you want to prevent your advertising
dollars from being wasted then you should make
use of negative keywords. It is an effective way
to check irrelevant traffic from your business
and sends only potential customers. It improves
the conversion rate.
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• Cost Per Conversion

The value of cost per conversion is really
important for deciding the success or failure of
your campaign. It is calculated by dividing total
advertising cost by the number of conversions.
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• Impression Share

It gives you the measurement of how often
your ads get displayed when someone searches for
your keywords. For example an Impression Share of
50 reveals that for every 100 searches, your ad
get displayed 50 times.
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• Bounce Rate

Your bounce rate reveals the relevance of
your ad with your landing page. Lower bounce rate
is usually great for your ad campaign. If your ad
and landing page is capable enough to fulfill the
demands of your audience then you surely achieve
a low bounce rate.
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The expert pay per click consultants need to
work hard on each and every metric of an ad
campaign to meet the growing demands of their
clients. They should keep themselves involved in
constant research work and thus try in every
possible way to enhance their client's business
and sales.
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