Your Domain, Your Identity

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Your Domain, Your Identity
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BigRock
Just as your name gives your personality an
identity, your domain name too gives an identity
to your business or website. The domain name you
choose for your website becomes synonymous with
the content your website hosts. It establishes a
theme for the branding of a website before people
even visit it for the first time.
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BigRock
BigRock's platform powers over 7 million domains
so it would not be incorrect to say that we do
know a thing or two about choosing a great domain
name And thats inspired us to pen down 8
pointers that you should keep in mind while
selecting a domain name.
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BigRock
1. Keep it Simple, Easy and Short
If people need to check and recheck your domain
name while typing and they get it wrong even
then, chances are they might give your site a
miss. Its best to avoid complicated words,
homophones, numbers, double letters, and long or
hard to spell words. Keep the name simple, thus
making it easier for people to remember it.
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2. Self Explanatory
Make sure your domain name is easy to understand.
Always select a domain that requires little or no
explanation when pronounced aloud. Branding
experts usually advise firms to opt for domain
names which surround their marquee products and
for a name that is memorable. Choosing a name
that intrigues people to visit your site is
probably one the most important things you should
keep in mind.
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3. Choose the Right Extension
Its always important to choose the correct
extension for your domain. Everyone mostly opts
for a .COM or a .NET however, picking an
extension based on your location or purpose of
your website is also extremely important. For
example someone living in India, would most
definitely consider opting for an .IN domain
extension.
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4. Avoid Hyphens and Homophones
No one would want to type or even remember that
your domain contains hyphens. Imagine searching
for a domain called www.i-want-to-visit-italy.com
extremely cumbersome, aint it? And then
imagine wanting to visit bareinformation.com
but instead ending up visiting bearinformation.co
m. Say your domain name out loud and make people
hear it.
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BigRock
5.  Stay away from Copyright Infringement!
People dont usually make this mistake too often,
but one can never be too careful. Its important
stay away from brand related keywords like (e.g.
microsoftproductsreview.com or
facebookhelper.com). Recently Facebook took
legal action against companies with face or
book in their domain names. To be sure youre
not infringing on anyones copyright with your
domain, Google the domain before purchasing it.
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6. Stay away from Numbers
Just because your domain has for or to does
NOT mean you need to use the number 4? or 2? in
the domain. This will likely make the domain
harder to remember and ultimately to use.
However, having said this, many of the domain
names used in China are numbers as some numbers
are considered lucky in Chinese culture.
Therefore it all depends on where your business
is located and which audience you cater to.
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BigRock
7. Keyword Rich Domain Name Good SEO
Businesses with keywords in their domain name
have an easier time being ranked in search
engines. And building a good SEO for your website
is a really important. However, dont spend too
much on getting the right domain name if it isnt
already available. One can work through SEO with
a non-keyword rich brand name as well.
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BigRock
8. ASK FOR ADVICE!
Last but most important Dont shy away from
asking friends or colleagues what they think
about your domain name. Always be sure to
receive feedback from at least three different
people to confirm that their reactions and
feedback meet with your approval to proceed with
the domain purchase.
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BigRock
A domain name is once-in-a -lifetime purchase for
your business that you make. Make sure you select
the right one.
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Thank You