Benchmarking your Web Site

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Benchmarking your Web Site

• Marieke Napier
• UKOLN
• University of Bath
• Bath, BA2 7AY

Email m.napier_at_ukoln.ac.uk URL http//www.ukoln.ac
.uk/
UKOLN is supported by
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1. Introduction
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A Bit About Me...

• I work for UKOLN (UK Office For Library and
  Information Networking), located at the
  University of Bath
• UKOLN is a national centre of expertise in
  digital information management
• Funded by JISC and Resource with additional
  funding from EU, UK, etc. project work
• We provide a brokerage function (workshops etc.)
  and are active in dissemination
• The contents of this workshop have been informed
  by the WebWatch work and the WebWatch column in
  Ariadne

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A Bit About You...

• Could you turn to your neighbour and ask
• What do you want to get out of this workshop?
• What do you think benchmarking is?

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Session Aims

• This session is a
• Hands-on session with group discussions
• By the end of the session you should
• Be aware of the current recommendations for
  standards
• Be able to bench mark your Web site in relation
  to other sites in your community
• Have had hands-on experience in using auditing
  and evaluating tools
• Have considered other types of benchmarking
  activity available

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Benchmarking a Definition

• Benchmarking is about identifying and measuring
  best practice processes that work elsewhere and
  then emulating them.
• The aim is to reduce duplication by learning from
  others who have already found the solution.
• It is about
• Understanding your weaknesses
• Comparison with your peers
• Note that best practices are constantly evolving.

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Guidelines Available Now

• It is important to keep your organisations Web
  site in line with current standards
• Government guidelines are available
• MAPITs Better Connected? 2001 Web site survey
• MAPITs Local e-government now publication,
  produced with IdeA
• SPIN-SOCITM Web site Awards
• The WebWatch work

By July all authorities in England will need to
submit their Implementing E-government Statements
(IEGs) to the department of the Environment,
Transport and Regions (DETR).
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2. Evaluation Exercises
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Todays Exercises

• Hands-on exercises to evaluate
• The look and size of your organisations home
  page
• The accessibility of your Web site
• The validation of your Web site
• How popular your Web site is
• How many sites link to it
• How many people visit it
• How your Web site looks with different browsers

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Qualities of Measurement

• WebCriteria defines the qualities of measurement
  as being
• Relevance - every criterion must be relevant to
  its purpose
• Objectivity - criterion must be repeatable and
  consistent
• E.g Web site speed
• Server speed
• Page size
• Someones opinion
• Load times

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The Size of Your Home Page

• You can find out the size of your home page using
  various tools

• Netmechanic
• Bobby

http//www.netmechanic.com/
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The Look of Your Home Page

• What type of entry point is yours?

A rolling demonstration of University entry
points is available athttp//www.ukoln.ac.uk/web
-focus/site-rolling-demos/universities/
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Does it Work?

• It is useful to check key pages for
  accessibility, validation and functionality.Web
  page validators include
• NetMechanic
• Dr Watson
• DrHTML - single pages only
• LinkTool
• Usable Web
• EchoEcho

http//watson.addy.com/
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Is it Accessible?

• The Bobby Web service can check the accessibility
  of individual Web pages
• The Bobby Java application can check the
  accessibility of Web sites

• WAVE is another accessibility checker

http//www.cast.org/bobby/
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Are there Broken Links?

• Monitoring the number of broken links on your Web
  site is very important

• Xenu
• LinkAlarm
• Xenu
• Linkguard
• Nodeworks
• Netmechanic
• Site valet

http//www.linkalarm.com/
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How Popular is Your Site?

• There are a number of services that will tell you
  how many pages link to your Web site

• WebSiteGarage
• LinkPopularity
• Netscapes Whats Related service is used through
  the Netscape browser

http//www.linkpopularity.com/
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What about Other Browsers?
http//www.anybrowser.com/

• Does your home page (and Web site) work in
• Netscape very popular in UK HE)
• IE (the most widely used browser)
• Significant (all?) versions and platforms of
  above
• Lynx (text browser which may be used by visually
  impaired)
• AnyBrowser
• DejaVu

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Comparing Statistics

• Hit counters have developed into comprehensive
  Web statistical services that can give immediate
  feedback on user visits
• Web-based statistical services such as SiteMeter
  provides information on the whole site

• Nedstat provides information on individual pages

http//www.sitemeter.com/
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3. Benchmarking
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Benchmarking Exercises

• You will
• Benchmark your Web site in relation to others in
  your community
• And learn
• Some of the issues involved when using externally
  hosted Web tools
• About various other benchmarking activities
• About WebWatch surveys of communities

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Home Page Size Issues

• There are certain issues necessary for
  consideration when using these tools
• What is a home page?
• Splash screens
• Spawning new windows
• Frames
• Graphics and graphics folders
• Dynamic pages
• Robots.txt files

See http//www.ariadne.ac.uk/issue28/web-watch/
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How did Your Home Page look?

• Types of entry points
• Traditional menu structure
• Changeable page, with news
• Personalised page
• Dynamic page
• Splash screens
• Spawning new windows
• Pages requiring specialist browser functionality
  (e.g. plugins, Java support, etc.)
• What type was yours?

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Other Benchmarking Activities

• What other type of benchmarking activities are
  useful?
• Monitoring Content Quality and Freshness
• New developments and technologies - scripts,
  other markup languages, personalisation
• Stress and security
• Search engine used on site and 404 pages
• Server numbers
• Visibility on search engines
• Usability e.g. by evaluating user feedback
• Performance checkers and Independent testing
  services

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Performance Checkers

• Applications can be used to check the performance
  of your Web site but often at a price
• E-Test Suite
• Keynote
• Somix
• Entuity
• Prutsman

Keep your eye on
http//www.w3.org/WAI/ER/existingtools.html
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Next Generation V.Tools

• There is a need for more sophisticated testing
  tools which
• Use rules
• which allow you to ignore types of errors
• can output special error messages for personal
  errors
• Can be time or area dependant
• Can check all aspects of your Web site - network,
  machines, processes (code) and individual files
• Can mimic Web browsing behaviour
• Examples of such tools include WebKing,
  Freshwater Software, WebCriteria

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Independent Testing Services

• Occasionally it may be necessary to outsource
  testing.
• The benefits of doing so include
• Saving time and resources
• Tapping in to outside expertise and experience
  dedicated to testing
• Testing tool independence
• Objectivity

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Discussion

• What WebWatch surveys would you like to see
  carried out?
• Is there a need for a government funded
  WebWatch-type survey across all institutional Web
  sites? If so
• Who should do it?
• How comprehensive should it be?
• How would it be funded?
• Would you prefer to outsource your testing?
• Would you be interested in benchmarking
  regionally?

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Conclusion

• Different tools give different results and
  results can be limited. The results should be
  analysed carefully - like statistics
• Independent testing services can be beneficial
• Comparison is useful
• However a league table is not enough, for this
  type of evaluation. To have a point there should
  be follow up action

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Question Time

• Any questions?