Product life cycle - PowerPoint PPT Presentation

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Product life cycle

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Title: Product life cycle


1
Learnppt.com
  • Product life cycle

2
Product life Cycle
  • A technique described as a "thing designed by
    work or effort" or the "result of a process". In
    marketing, it is a factor that can be provided to
    a market that might meet a want or need. If
    products is designed successfully and it cannot
    meet a customer then the item is of no use. So to
    make products successfully, product life-cycle is
    provided.
  • Product life-cycle research is the process of
    tracking the different levels of the item being
    designed from growth until it is eliminated or
    completely taken out of amount and put into
    storage. Companies can use product lifestyle
    times to enhance value of the item and reduce
    waste. It takes years to make a life-cycle
    assessment on products, but it can be useful
    information when it is gathered.

3
Product life Cycle
  • The concept of the item life-cycle has become
    most important to discovering the market. The
    levels of the life-cycle form a framework that
    one can use to assess you will and the primary
    factors that can effect a market area and income.
  • The basic levels of the item life-cycle can be
    prolonged into a more-comprehensive design that
    better explains the various places of residing of
    products in the market. The list below explains
    the various levels of the prolonged product
    life-cycle concept.

4
Product life Cycle
  • There are three main levels of products
    life-cycle starting after the complete study and
    research of products. They are
  • Introduction At this stage discovering,
    creating and then launching the item is done.
  • Growth During growth stage income are
    increasing at their fastest quantity.
  • Maturity At this stage income are near their
    highest possible, but the quantity of growth is
    decreasing down, e.g. new competitors in
    market or vividness.
  • Decline final stage of the design, when
    income begin to fall.

5
Product life Cycle
  • Extension methods are used to increase residing
    of product life-cycle before it goes into reduce.
    Again different marketing designs are used to
    enhance income. Development methods can be done
    by
  • Advertising By marketing, audiences attention
    can be got or highlight the existing audiences
    about the item.
  • Price decrease By decreasing cost of the item
    customers interest can be gained1
  • Adding value add new features to the existing
    product, e.g. video text messaging on mobile
    phones
  • Explore new market segments By selling the item
    to offshore markets
  • New appearance By modifying old system and
    making the item system more eye-catching look
    wise, or simple changes such as putting crisps in
    metal aluminum foil offers or Seventies music
    compilations.

6
Product life Cycle
  • Now a daily for product life-cycle there are
    different product life-cycle frameworks for
    different specifications so as to enhance the
    quality of the item, to reduce the errors and
    wastefulness and to enhance the advantage of
    advantage during each stage of product
    life-cycle.
  • Conclusion Thus, the item life-cycle is very
    important as a planning device because the
    advantage of advantage changes during each stage
    of the life-cycle. General market styles and
    market planning over the technique term can be
    performed successfully using the item life-cycle
    places as the moment levels. The marketing
    techniques used will have to be personalized as
    the item goes through each stage of the design.
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