Tips to Enhance Your Ad Campaign CTR

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Tips to Enhance Your Ad Campaign CTR

• by www.ppcadsmanagement.com

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Clickthrough rate

• You can easily measure the success of
  your campaign by calculating the CTR of your PPC
  campaign. It defines the number of clicks on an
  ad divided by number of times it has been shown.
  It is expressed in percentage. Suppose your ad
  has been shown 100 times and number of clicks
  received is 2 then CTR of your ad is 2.
• It can be calculated by using the formula
  listed below
• CTR Clicks /Impressions 100

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Check out 9 Effective Tips to Enhance your Ad
Campaign CTR

• To enhance your ad campaign CTR it is beneficial
  that your ad copy should reflects the benefits of
  using your product. It should be appealing enough
  so that it easily grasp the attention of your
  visitors. For making it more effective, you may
  insert a potential keyword into your ad copy.
  Your ad text should be compatible with the
  keywords you are biding on.

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Tips to Enhance your Ads CTR

• Include powerful call to action(CTA) to grasp
  the attention of your viewers. It insist the
  visitors to take desired actions.

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Tips to Enhance your Ads CTR

• Dont ignore negative keywords. It plays a
  vital role in generating only potential customers
  for your advertisement. It prevents your ad from
  being displayed in irrelevant search queries. It
  acts as a filter and saves your advertising
  dollars from being wasted.

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Tips to Enhance your Ads CTR

• You need to increase your bid amount on
  potential keywords in order to improve your ad
  position. It gives your ad more exposure. You
  may run two to three ads simultaneously in each
  group. It helps you select the best one .

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Tips to Enhance your Ads CTR

• Including a price tag in your ad copy is not
  always effective for improving the CTR. But if
  you display the discount offer then it will
  surely enhance the amount of clicks.
• You need to add sitelinks, location extensions
  and product extensions. Your extension should be
  concise and to the point.

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Tips to Enhance your Ads CTR

• Add a registered trademark.
• Add your business image or icon with your
  location extensions.
• Within 35 character limit write a hyper
  descriptive display URL for enhancing your ads
  CTR.

A pay per click company should follow the
guidelines mentioned above to create an effective
ad campaign for their clients.
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Tips to Enhance your Ads CTR

• PPC Ads ManagementY8, Block - EPSector
  V, Salt LakeKolkata - 700091INDIAPh
  91-33-40200838email info_at_ppcadsmanagement.com

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Tips to Enhance your Ads CTR