Smartphone App Market Monitor Vol. 8 (Q3 2012) (PDF+PPT)

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Smartphone App Market Monitor

• PowerPoint Package
• Day of update 14th January 2013
• Volume 8

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research2guidance January 2013
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The concept behind the Smartphone App Market
Monitor

• This is the eighth volume of the Smartphone App
  Market Monitor, which serves as a comprehensive
  source of information on the smartphone and app
  markets.
• This volume provides Q3 2012 market information.
• To keep pace with the latest trends, amend and
  revise forecasts, as well as inform readers about
  key topics, this report is updated and extended
  each quarter.
• Vol. 1 of the Smartphone App Market Monitor
  featured a special interest chapter on smartphone
  user demographics, app downloads and usage
  habits, Vol. 2 looked at the media tablets
  market, Vol. 3 introduced mobile retail Vol. 4
  overviewed the emerging mobile payments market,
  and Vol.5 looked at the changes that occurred in
  the smartphone app market between 2010 to 2011.
  Vol. 6 has a special chapter on the Chinese
  market instead Vol. 7 has one on the Indian
  market. These special insight chapters can be
  acquired separately upon request.
• By using, comparing and evaluating different
  sources of information on the mobile market, the
  Smartphone App Market Monitor provides a range
  of detailed market analyses and surveys that
  enable any app publisher to make informed
  business decisions.
• As the market monitor is designed to support
  internal discussions and business decisions,
  content is presented as much as possible in
  graphs and tables.

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SAMM Volume 8 Contents

• Smartphone app market monitor Q3 2012 updates
• Global smartphone market (penetration, market
  shares and shipments)
• App stores comparison (key trends and figures)
• Smartphone applications market current status

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Key takeaways from Q3 2012

• xxx million smartphones were shipped in Q3 2012,
  xxx xxx than in the previous quarter.
• Smartphones share of total mobile device sales
  xxx from xxx to xxx.
• In Q3 2012 xxx managed to xxx xxx of the total
  smartphone market share.
• Nokia xxx form the top xxx smartphone vendors.
• In Q3 2012 the total number of smartphone and
  tablet applications published in all stores
  reached almost xxx marks.
• Android finished Q3 as the xxx among mobile OS,
  accounting for xxx of all smartphone sales with a
  relative xxx of xxx compared to Q2 2012.
• The total number of applications published in the
  most important stores (App Store, Google Play,
  BlackBerry World App, Windows Phone Store and
  Nokia Ovi Store) amounted to almost xxx with an
  xxx of xxx.
• At the end of Q3 2012, Apples App Store had xxx
  iPhone/iPad apps and xxx iPhone native apps,
  whereas Google Play had xxx.
• The average paid app selling price across all the
  most important stores stood at xxx, a xxx of xxx
  in comparison to the previous quarter.
• Q3 total number of downloads reached xxx, a
  year-over-year xxx of xxx.
• Revenue accrued from paid app downloads amounted
  to xxx, a year-over-year xxx of xxx.

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In Q3 2012 xxx xxx its leadership over the
competitors
Top 5 Smartphone Vendors Market Share (2011 Q3
and 2012 Q3)
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In the third quarter of 2012 almost xxx out every
xxx smartphones shipped is a xxx device
Top 5 Smartphone Vendors Shipments (units in
millions) (2011 Q3 and 2012 Q3)
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In Q3 2012 the number of apps in the market
almost reached xxx
App stores comparison
Number of applications published on market places
(2007 2012 Q3)
Note () Denotes number of apps in official app
stores by major OSsOEMs, including tablet
apps. Source research2guidance, 2012.
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Q3 2012 confirmed the previously observed xxx of
average prices in major OEMOS app stores except
for xxx
App stores comparison
Average displayed paid application price in
official OEM OS app stores (2010 Q1 2012 Q3)
Source research2guidance, 2012.
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Average app selling price across all stores stood
at xxx in Q3, a xxx of xxx in comparison to the
previous quarter
App stores comparison
Average displayed paid application price in
official OEMOS app stores (2009 Q3 2012 Q3)
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Source research2guidance, 2012.
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