Proposal for Homestead Estates

1
Homestead Estates

• Your Home Your Way
• Presented By
• Lisa Coates ABR,CBR,GRI ePro
• EXIT Realty Metro 902-489-1286
• Lisa_at_myagentlisa.com

2
Target Market

• Average Household Income
• City of Bridgewater 40,123
• County of Lunenburg 43,257
• City of Halifax 54,129
• County of Halifax 54,108
• Source Wikipedia 2006
• Lunenburg County Population 5.1 of Entire
  Population of Nova Scotia compared to Halifax
  County that makes up 42.3 source 2011 Canadian
  Census

3
Target Market

• Based on the Previous Information the average
  Canadian with Good Credit usually qualifies for
  4x the annual salary
• Bridgewater has become a well known retirement
  community - based on this information Ideal
  target is Empty Nesters Moving From Halifax and
  Resident First Time Buyers

4
Market Statics

• January 01, 2012 to January 28, 2013
• 18 Homes Sold in area C1 where Italy Cross /
  Homestead Estates is located
• Out of the 18 - 3 were sold in Italy Cross
• Current Competition Glen Allan Community
  Singles Starting at 289,000
• Actual Average Sales Price of Singles in Glen
  Allan 215,848

5
Homestead Estates Current CompetitionGlen Allen
Community
6
Italy Cross MLS Homes SOLD Since 2008
Listed November 2008 739,000 Sold November 2011
434,000 Age 5, 3 Bedroom 3 Bath with Garage and
Water
7
Italy Cross MLS Homes Sold Since 2008
Listed Oct 2011 269,900 Sold August 2012
268,500 Age 5 Bedrooms 21 Baths 2 Garage None
Included 11 ACRES
8
Currently Active Homestead Estates
This Home has been on the market since December
2010 Price started at 519,000 Now Reduced to
465,000 and still waiting Buyer
9
Currently Active Homestead Estates
This Home has been on the market since August
2012 first introduced to the market at 359,000
now reduced to 349,000 with Direct Water Access
10
Homes that Failed to Sell Homestead Estates July
1, 2011 January 28, 2013
11
Past 12 Months of Homes Sold MLS Glen Allen
12
Single Family Homes that Failed to Sell Glen
Allen Past 12 Months
13
Market Report 2012 -2013 Lunenburg County
As you can see from the report below the median
home price has dropped from 2012 average sales
price 231,593 2013 214,078 Also declined is
the sales to listing ratio of home sales during
this time
Although it is very early in the year to predict
the future sales trend It is highly suggested to
use 2012 as a bench mark for pricing in 2013
14
Marketing Ideas

• Eastlink Real Estate Channel
• Halifax Herald Newspaper
• HomeGuide
• The Real Estate Book
• MLS 5 of Final Agreed Sales Price
• Syndicated Online Real Estate Portals
• (3) 8 x 16 ft Signs 2645 Announcing Phase 1
• (1) 8 x 16 ft Sign with Map of Available Lots

15
Marketing Expense - Eastlink

• Real Estate Channel
• Air Time 1 Minute guaranteed plays per week 168
  impressions
• 1 Year Contract
• Still and Digital Video Production
• Up to 8 Revisions Per Year
• Cost 231.00 Per Week

16
Marketing Expense Chronicle Herald

• 17 lines at 20 characters per line
• 7 Day Run
• 29.00 per week plus HST
• NO Contract Required

17
Marketing Expense

• HomeGuide Real Estate Book Price Per Issue

18
Marketing Expense - The Real Estate Book
Minimum 7 Month Ad ¼ Page 275.00 Month 13
Month Contract ¼ Page 245.00 Add HST to Both
Prices
19
Target Market Suggestion

• To Target New Home Construction in Phase 1
• Presell Homes based on Floor Plans
• Provide minimum of 3 footprints
• Foot Prints to have a Minimum of
• One Story 1200 sq ft
• One and a Half Story 1000 sq ft
• 2 Story 900 sq ft

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Conclusion

• Based on the market trend in Lunenburg County it
  is my opinion that homes in this subdivision
  should be priced in the 225,000 275,0000 range
• Average Market Time 180 Days
• Suggest a Minimum 3 bedroom
• Suggest a 2 Bath
• With 1 car garage
• Buyer Incentives
• 6 Appliances included (5000.00 Value)
• 800 Lighting Allowance
• 10,000 Kitchen Allowance
• 10,000 Flooring Allowance

21
Homestead Estates

• Your Home Your Way
• Lisa Coates ABR, CBR, GRI, ePRo
• EXIT Realty Metro
• 902-489-1286
• Lisa_at_myagentlisa.com