Dr. CK Thota IMSACON V

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IMSACON V Hyderabad

• Indian Meat Exports Revolution
• - a Review

By Dr. CK Thota Director,
Allanasons Mumbai.
Hyderabad 7th February
2012
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Global Livestock SectorSource International
Livestock Research Institute

• Worldwide 1.7 billion livestock
• - 1 /4 of Earth's land
• Production of animal feed
• - 1 /3 total arable land
• Livestock production value
• - 40 global GDP

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Global Livestock Sector

• The livestock sector ( feed production
  transport )
• - 18 emissions worldwide.
• 1 billion people depend worldwide
• - livelihood daily income
• Sole source of protein to
• - vulnerable communities

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Livestock Situation in INDIA
Source FAO 2012
India has 550 Million Livestock
650 Million Farmers
Billions of Chicken
1.2 Billion People India has 17 of World
Cattle Population 57 of World
Buffalo Population Buffaloes 111
Million Cattle 210
Million Goats 154
Million Sheep
73 Million




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Indian in the World Meat Industry

• India continues to hold largest livestock
  population in the world
• India ranks 1st in Buffalo Population
• 1st in Buffalo Meat
  Exports
• - in the
  world
• India ranks 4th in the world 2012
  exporting 1 million tons of bovine meat annually

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LIVESTOCK REVOLUTION
The world's first cloned buffalo delivered a calf

• 2010 Advanced hand- guided cloning
  technique
• Garima Calf
• 2013
• Mahima AI Calf

• In-vitro advanced AI Technique

NDRI, Karnal, INDIA
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Population of buffalo increased steadily during
the last 25 years, Source GoI
Livestock Population Millions
Year
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Indian Meat Export Revolution
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Indian Meat Export Revolution - Source USDA
2012

• Traditional world beef exporting lead nations
  
• till 2012 Australia, Brazil US, and
  now India.

• India to become largest world beef exporter
• - in year 2013 ( Buffalo Meat )

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Worlds Beef Exporters Source USDA
Indias Beef export 29 higher in 2013
touching 2.16 million tons 1 / 4 of world beef
trade
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India in the World Meat Industry
Source APEDA 2012

• 2012 buffalo Meat production
• 3.64 Million tons ? 12 than 2011
• Indian Buffalo Meat Exports 2011-12
• 1.62 Million tons, Value Rs. 14,000
  Crores.
• Exports ? 150 in the last 2 years
• In 2013 buffalo meat exports expected to
  double 2.15 Million tons , close to
  Rs. 20,000 Crores.

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Indian in the World Meat Industry
Source APEDA
Total Meat Production 6 Million Tons in
2010 2.21 of World Meat Production
Value of Meat , Meat products and Byproducts
Rs. 6,000 Crores in yr 2009-10
Buffalo Meat contributes 75 total meat
exports / Foreign exchange earnings
Enormous quantities of by-products are
still not utilised efficiently and economically




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Indian Meat Production

• The meat production 764,000 tonnes
  in 1971
• 
  6.27 million tons in 2010
• Average Growth Rate 4.5 , Buffalo 10.6
• Current Export value of meat and meat products
• Rs 14,000 crores in the year 2011 2012.

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Buffalo Meat Production / Exports
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Major Meat Export players in Indian APEDA 2011
Crores
Buffalo Meat Exports
Crores
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Export Abattoirs
2001 Meat exports 243,
000 MT / Annum
98 Buffalo Meat Abattoirs
10 fully integrated processing plants
Processing capty 50,000 to 120,000
tones of
meat per annum
In 10 Yrs
Abattoirs 2012 33 integrated
slaughter facilities
58 meat processing export facilities
2011 2012 Produced
985,000 MT
worth of Rs. 14,000 crores.
buffalo meat
products
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Export Abattoirs

• 2010 30 Export oriented modern abattoirs
• 77 Meat Processing Plants
• 2011 Regulatory changes of DGFT
  APEDA
• 2011 33 Integrated Abattoirs
  58 meat processing facilities export
  market
• 2012 12 New Abattoirs coming up
  - MOFPI Initiative both Pvt
  Govt
• Municipal slaughter houses
  still continue 4000 for domestic

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Modern Integrated Export Meat Processing
Facilities in INDIA
03/18/10
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Buffalo meat importing Countries from India
Source APEDA 2011
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WORLD MEAT CONSUMPTION Source OCDE FAO
Agricultural Outlook 2020

• Worldwide meat production tripled over
  last four decades
• 20 percent in last 2 years.
• More consumption in developing countries

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Global Meat consumption situation by 2020
Source OCDE FAO Agricultural Outlook 2020
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New Markets Angola Congo Gabon
Top markets for Indian Buffalo meat
2011-12 Vietnam Malaysia Algeria Philippines
United Arab EmiratesIran Thailand
Target markets 2013 Indonesia, China, South
Africa, Russia Potential Markets Japan,
Korea, the US and Taiwan yet not accessed by India
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INDIAN MEAT EXPORT DESTINATIONS
Algeria
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• SURGE IN INDIAN MEAT
• EXPORTS

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ALLANA MEAT INDUSTRY OVERVIEW
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THE ALLANA GROUP

• Allanasons Established in the year 1865, 146
  yrs, Pioneered the Indian Frozen Meat Exports.
• Continuous to be the Leader Largest Exporters
  of Bovine meat , Sheep Meat from India
• 2nd Largest Coffee producer exporter from India
• Very large Exporter of Spices

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HONOURS AWARDS to Allana group
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HONOURS AWARDS to Allana group

• Super star Golden status trading house
• Several national awards for outstanding export
  performance
• 19th times in a row received APEDA Export award
  Diamond trophy from Ministry of Commerce
  Govt. of India.
• Several awards from various state Govts for
  export performance and Productivity.

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How it happened ? ?

• ? Role of APEDA, DGFT , EIC ,
  FSSAI, DAH, MOFPI
• ? Increased SPS Food Safety
• ? Backward Integration ? Disease Mapping
  Control of FMD

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How it happened ? ?

• ? Quality Livestock? Competitive Price?
  Backward and forward linkage with farmers
• ? Animal welfare Compliance ? Increased
  Modern Infrastructure

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How it happened ??

• Indeed a major achievement for India
• recognised as the worlds 4th largest
  exporter of meat.
• The primary beneficiaries, millions of farmers
  for spent livestock for a renumarative export
  price

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How it happened ??

• Foreign exchange over 2 billion US .
• Over 50000 people are directly employed by the
  meat processing sector few lacs indirectly
• Policies Proactive role of Govt of India
  state Govts contributed to the success of four
  decades for Industrys growth.

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Challenges ahead

• Scientific management meat breeds for better
  yields
• Unorganized livestock production and Transport
• Socio-economic taboos
• Govt Abattoirs to be modernized

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Challenges ahead

• Govt strict policy now
  licensing regulation.
• Inefficient use of Animal by-products
• Domestic consumers prefers
• Protection and Productivity
• enhancement of meat breeds

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Challenges ahed

• Potentiality of male buffalo calves
• Middle men in livestock trading
• Need to integrate livestock farming with meat
  export processors

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Opportunities

• Advantage Indian meat for Export
• Huge livestock Inventory
• organic meat, less cholesterol (buffalo meat),
• Halal Meat Quality Meat
• competitive pricing,
• Safe meat Free from FMD, Rinderpest and BSE

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Future of export industry

• To secure the sector from interruptions,
  sanctions non tariff trade barriers.
• Enhanced Disease control and surveillance.
• Effective Government regulation to promote exports

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LIVESTOCK DISEASES

• Govt of India and States
• Joint FMD control progmme

• FMD CP - 100 Govt Funded
• ASCAD - GOI State

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FMD Control Programme in India

• Indias Direct economic loss due to FMD
• is Rs.
  20,000 Crores per annum
• Vaccine Production 300 million doses
  per annum
• Vaccine demand to 800 million doses
  next 5 years
  as per NDDB.

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Roadmap for FMD CP control in India
2020 Zero FMD
FMD 2011

• District
• 30 Million CB

167 districts
221 Districts 120 Million C,B,P
Future Expansion 640 districts / 316 Million
animals
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Quality, Safety and Export Standards
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CURRENT STANDARDS REQUIRED for Meat Exports from
INDIA

• Comply to ISO 9001 Quality standards
• Implement HACCP Food Safety Systems
• Implement OHSAS Occupational Hazard
  Health Safety
• Comply ISO 14001 Environmental System
• DNV of Netherlands, has been auditing and
  certifying all our exports facilities across
  India.
• Comply to
• Codex Alimentarius standards
• OIE guidelines - world organisation for
  animal health

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Consumer Standards

• Environmental
• Animal welfare
• Fair trade

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ANIMAL WELFARE TRANSPORT farmers and exporters
have to care
Responsible  
Stock-handling  
Transport vehicles and facilities
Loading unloading
Humane
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Global Consumers Demand
Standards
Health
No Time
Price
Social
Traceability
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CONCLUSION

• Produce more growing population and purchasing
  power
• Produce Better
• food safety, animal well-being and
  sustainability
• Produce With less resources
• LESS land, water, labour, energy
• Produce at a lower cost
• to reach huge population with small income
• Produce With technologyresearch, innovation
  customer preference

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75 Rural poor are in livestock rearing or
trading Development of the sector means
poverty reduction, economic growth
The Challenge to all of us
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Thank you
Dr. CK Thota
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