Facebook Launching Mobile E-Commerce Platform

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Facebook E-Mobile Platform
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Facebook to Come-Up with Mobile
E-Commerce Platform
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Recently, latest news come-up in the market that
Facebooks mobile app install ads can be used to
create e-commerce on Facebook.
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Mobile App install ads has been launched in the
last October, and it did not much popularity in
the market as the company exposed various new ad
products in the year 2012. Users are no more
interested in apps, They are looking for
something new and unique like mobile e-commerce
platform.
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Contact US
Company Name PERCEPTION SYSTEM PVT. LTD
Email ID info_at_perceptionsystem.com
Web Address http//www.perceptionsystem.com
Address 11th Floor, Samudra Annexe, Off
C.G.Road, Navrangpura, Ahmedabad-380009, Gujarat,
INDIA
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There are various big advertising clients of
Facebook, who used ads in Q4 and they indicate
that the ads can be used to create e-commerce on
Facebook. And iIt is one of the biggest news for
mobile users as the ad unit enables
mobile- phone users to download the Application
of client from Google Play or any other app
store.
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A CEO of Spruce Media, Lucy Jacobs Said
The performance is right in the strike zone to be
ROI positive." E-commerce app downloads are much
more valuable to advertisers than mere
impressions because someone with an app is likely
to use it repeatedly over time. So each
installed application generates lifetime revenue,
so users can easily generate lifetime revenue
until the user abandons it.
Quoted from businessinsider
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According to Jason Goldberg (CEO of Fab.com)
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Fab.com tested the ad unit with Fab's shopping
app, said It was five times more effective than
any other mobile download channel they used.
Among all the Facebook Advertisers, Fab is one of
the biggest advertisers of Facebook.
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Hotel Tonight App
Hotel Tonights director of mobile marketing, I
feel like a kid in a candy store with all these
choices. It performs better from a
click-to-install perspective than anything except
incentivized ads. From an efficiency standpoint,
its on par with everybody else out there today.
The Hotel Tonight used the ad unit along with a
Facebook offers as Facebook has introduced lots
of e-commerce plays like deals, offers and Gifts,
and it did not experienced much grip with users.
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What you think will Facebook studs its legs in
e-commerce market or not? Will company gets
success this time?