CRM of ITC

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Corporate Social Responsibility of

• SHAKEB KHANZARIN WARSI

PANKAJ SHARMA RICHA TIWARI
SANTANU SINGH
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Introduction

• Indian public conglomerate company which is
  headquartered in Kolkata, India and is currently
  headed by Yogesh Chander Deveshwar.
• It employs over 26,000 people at more than 60
  locations in India and is listed on Forbes 2000.
  ITC completed 100 years on 24th August, 2010.
• It has diversified business into four segments
• Fast Moving Consumer Goods (FMCG)
• Hotels,
• Paperboards, Paper and Packaging,
• Agri-business besides others.

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Range of Brands
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Corporate Social Responsibility

• A form of corporate self-regulation integrated
  into a business model.
• Through various activities, a positive impact on
  the environment, consumers, employees,
  communities, stakeholders and all other members
  of the public share are encouraged.
• CSR is the deliberate inclusion of public
  interest into corporate decision-making.

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CSR Diversities of ITC Limited

• ITC has won several prestigious awards for
  its CSR activities. Its CSR activities are
  diversified into -
• E-Choupal
• Social and farm Forestry
• Watershed Development
• Agriculture Productivity
• Women Empowerment
• Livestock Development
• Primary education

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Impact on Consumers

• Consumers generalize from knowledge of one
  initiative to beliefs about other
  initiatives.
• A halo effect gets created.
• CSR actions by ITC will influence consumers
  perceptions.
• CSR likely has major implications for
  marketing activities such as advertising and
  branding.

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Impact on Employees

• Being honest creates an honest working
  methodology in the minds of the employees.
• If employees are satisfied, they refer ITCs
  products to friends, family and others.
• Look at the employees as stakeholders point of
  view.
• Better relationship between employees and ITC,
  proves beneficial to ITC as consumer satisfaction
  can be met in a better way.

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