SWAEOC Social Media Presentation

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Social Media Marketing

• Southwest Atlanta
• Express Oil Change

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Why Social Media?

• The old way
• of advertising
• is no longer working
• like it used to

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86 of consumersdont trust traditional
advertising any longer

• 24 Of The 25
• Largest Newspapers Are Experiencing
• Record Declines In Circulation

Newspaper advertising Is down 18.7... And
dropping
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90 of peopleskip Television ads via DVR

• and due to satellite radio, Pandora, and
  auxiliary inputs for iPods
• radio advertisements continue to decline year
  after year

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The customer shiftis happening Now

• 74 of North Americans
• Use the Internet

Over 50 Of The Worlds Population Is Under 30
Years Old
96 of millennials Have joined a social network
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14 of people trust ads.
76 of people trust consumer recommendations for
purchase decisions
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81 of people surveyed said they had received
advice from friends and family through a social
site prior to most purchases
and 74 of those same people found it to be
influential in their decision.
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How Fast Is Social Media Catching On?
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Social Media is the 1 activity on the
internet even above checking personal e-mail
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Facebook is leadingthe way peopleconnect to one
another and theway we receive information
If Facebook were a country, it would be the 3rd
largest country in the world
with over 500 million users
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The average user spends more than 55 minutes a
day on Facebook alone
60 Million status updates happen on Facebook
daily.
300,000 businesses have a presence on Facebook.
How many eyes are looking at your business?
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Smart Phones Are Changing The Way We Connect
With Social Media
More than 65 Million Facebook users access the
site through a mobile device
80 of Twitter usage Is on mobile devices
averages 50 Million Tweets per day
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Why we need To get involved NOW!
Companies that are both deeply and widely engaged
in social media, significantly surpass Their
peers in both revenue and profit
A recent study found that company sales with the
highest levels of social media activity grew on
average by 18 ...
while the companies with the least amount of
social activity saw their sales decline an
average of -6
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25 of Fords marketing spent, is on
Digital/Social Media
You cant just say it, you have to get the
people to say it to each other. James Farley,
CMO Ford
they are the only US car company that didnt
take a government loan
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PLAN FIRST!
DEVELOPMENT
MANAGEMENT
MEASUREMENT

• DESIGN AN INVITING SOCIAL MEDIA PAGE.
• PICTURES OF FACILITIES AND CREW. SHOW THE
  CUSTOMERS WHAT WE DO AND WHO WE ARE.
• PRECISE INFORMATION INCLUDING LOCATION, HOURS,
  SERVICES HISTORY.

• KEEP THE PAGES UP TO DATE REGULARY (2-3 TIMES PER
  WEEK)
• COMMUNICATION WITH CUSTOMERS WHEN THEY PROVIDE
  FEEDBACK.
• POSTING COUPONS, GIVEAWAYS, INFORMATION ABOUT
  FUN THINGS GOING ON AT THE SHOPS.

• CREATING SPECIFIC COUPON AND SERVICE CODES FOR
  EACH SOCIAL MEDIA OUTLET. ITS THE ONLY WAY TO
  TRACK THE ROI.
• TRAIN CREW TO ENTER COUPON AND SERVICE CODES
  CORRECTLY.

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Social Media is not just a marketing channel
so dont treat it like one
Customer Acquisition
Customer Development
Customer Retention

• Word Of Mouth is the greatest advertisement, and
  Social Media is the fastest way for our
  customers to get the word out.
• It used to be 1 person tells 2 people and 2
  people tell 4 today, with social media, it has
  become 1 person tells 200 people, 200 people
  tell 2,000

• Social Media is not only a microphone, but a
  mirror as well.
• Social Media is a free and fast way for our
  customers tell us what they like and what they
  would like to see change. I see this as an
  amazing opportunity for our company to grow and
  change with customers wants needs.

• Customers are talking about us now the only
  problem now is that we have no idea who is saying
  what.
• Social Media gives us the opportunity to see who
  is unhappy, try to right the wrong, and
  possibly retain that customers business. Showing
  them, and others that we are honorable.

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So, what are our potential customers viewing
right now?
What are we communicating to people online right
now?
What are they saying about us?
We no longer search for content, Content finds us
Via social media