.Com Companies

1
.Com Companies
The new survivors.
Pets.com died yesterday. (60 M invested by
Amazon.com) Pet foods are bulky to ship. Have
narrow profit margins. Are a semi-commodity. 100
sites sell some pet products. Mothernature.com
is also being liquidated. Furniture.com laid off
76 of its 88 employees. 85 dot.com companies have
folded this year. More.com (drugstore) Living.com
(furniture)
2
Worth Thinking About
The Internet is not a business but a way to
communicate with customers. i.e. boot store in
San Francisco is getting 50 of its sales from
Internet customers.
What will win Brick-and-mortar companies that
have trusted brand names, huge buying power and
off-line stores to accept returns. Or, those
Internet-born companies with an early start and
strong brand identity.
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Chapter 9

• Intranets, Extranets,
• and
• Enterprise Collaboration

4
Chapter Objectives
1. Understand how companies are using intranets
and extranets for communications and
collaboration, information publishing and
sharing, and business operations and
management. 2. Understand the hardware,
software, data, and network components of
an intranets information technology
architecture. 3. Appreciate how intranets and
extranets can provide cost savings or
revenue benefits to a company. 4. Understand
groupware tools for communications, conferencing,
and work management.
5
Intranets, Extranets, and the Internet
Internet Web Sites
Internet Links
Engineering Server
Marketing Server
CORPORATE INTRANET
Extranet Links
Extranet Links
Suppliers
Customers
Legacy Data Server
H.R. Server
Intranet Links
Other Company Locations
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Internet Technology Resources
7
Applications of Intranets
8
Business Value of Intranets
9
Extranets
Use of the Internet (network) and its
technologies but in a secured way (people in
general cannot access the web sites) for
business-to-business transactions, customer
service and support and communication. Replaces
traditional Electronic Data Interchange systems
and networks in many cases.
10
Examples of Business Value of Internet/Extranet
Applications
11
Enterprise Collaboration
Goal of Enterprise Collaboration Systems
12
Intranet Communications Collaboration
13
Enterprise Collaboration Tools
Groupware Enterprise Collaboration Tools
14
Groupware Tools for Electronic Communications
Groupware for Enterprise Collaboration
Electronic Communications Tools
Enterprise Conferencing Tools
Collaborative Work Management Tools
15
Summary
Intranets and extranets work and feel like the
Internet. They enable and improve collaboration
within a business, and with customers and other
business partners. In many respects,
intranets, extranets and enterprise collaboration
help a business gain and sustain a competitive
advantage.
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Possible Exam Questions
1. Why are companies installing intranets? 2.
What is the goal of enterprise collaboration
and how is that goal achieved?
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Intranets - Business Operations Management
18
Web Publishing
19
Business Value of Extranets
20
Customer Relationship Management
Customer Relationship Management (CRM) software
is geared to address the consolidation and
integration of all forms of communication with a
customer to enable a company to better serve its
key customers.
21
Sun Microsystems Intranet
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Intranet Book Definition

• An Internet-like network within an organization.
  Web browser software provides easy access to
  internal Web sites established by business units,
  teams, and individuals and other network resource
  and applications.

23
Applications of an Intranet

• The basic applications of intranets include
  communications and collaboration, business
  operation and management, Web publishing and
  intranet management.

24
Sun Microsystems, Inc.

• Sun Microsystems, Inc. has long been synonymous
• with leading edge technology.
• A leading provider of hardware, software and
• services for establishing enterprise-wide
  intranets
• and expanding the power of the Internet.
• After 18 years of telling the world "The Network
  is
• the Computer," Sun has become a leader in the
• emerging network-driven economy.

25
Suns Intranet Applications and Services

• Views
• Whats new
• Library and education
• Marketing and Sales
• Product catalog
• HR and Benefits

• Engineering Information.
• Travel
• Sun Campus
• Execution Suite
• Construction Kit

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Summary

• Sun Microsystems was a pioneer in the creation
  and use
• of intranets in business in 1994.
• SunWeb has over 3,000 intranet web servers
  available to 20,000 employees worldwide.
• SunWeb has generated big cost savings versus
  publishing information in paper and other media.
  The ease and speed of sharing multimedia
  information on Web servers has also been credited
  with making people and teams much more productive
  and creative in their jobs and projects.

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Important Issues to Build an Intranet

• 1. Determining your infrastructure requirements.
• 2. Determining your Web server needs.
• 3. Making a browser choice.
• 4. Deciding how to use use an intranet?
• 5. Determining the application development
  software you need.
• 6. Weeding through the pros and cons of a
  firewall.
• 7. Possibly changing the role of the Webmaster.
• 8. Determining what is needed to train employees.

28
Two Possible Exam Questions

• 1. What are major issues that you need to
  consider
• when building a intranet?
• 2. How has Sun used its intranet to support its
  daily
• business operations?

29
Business Value of Extranets
30
Supply Chain Management
31
What is Supply Chain Management?

• A management concept that integrates the
• management of supply chain processes with an
• objective to

• Develop value-added services
• Improve performance
• Cut costs
• Increase profits

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Basic Business Objectives

• Get the right product to the right place at the
  least cost.
• Keep inventory as low as possible and still offer
  superior customer service.
• Reduce cycle times.

33
Supply-Chain Management Focus

• Suppliers
• Procurement
• Manufacturing
• Warehousing
• Customer Order Fulfillment
• Distribution

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35
Summary

• Time management, profitability and collaboration
  are
• among the greatest challenges currently
  surrounding
• companies today.
• The Internet provides the opportunity to address
  all three
• factors with a supply chain management
  approach.
• To be effective, a supply-chain solution must
  achieve
• world-class information accuracy and velocity
  to meet
• market goals and stay ahead of product life
  cycles.

36
Two Possible Exam Questions

• 1. What role does supply chain management play
• relative to electronic commerce?
• 2. In what ways does supply chain management
• influence the way businesses run their daily
• business operations?

37
Extranet at Marshall Industries
38
Avnet Marshall Industries

• One of the largest distributors of electronic
  components to Original Equipment Manufacturers.
  (OEMs)
• Note In the Semiconductor Industry you either
  buy directly
• from the manufacturer (if you are big
  enough) or from a
• distributor.
• Marshall operates in 38 worldwide locations with
  about 1,300 employees, half of whom are sales
  people.
• The CEO is Rob Rodin who was a major force in
  pursuing an extranet strategy beginning in 1993.

39
Extranet
Extranet Business to Business Commerce using
Internet technology.
The successor of Electronic Data Interchange
(EDI) which was and in some cases still is based
on private networks or leased communications
lines.
40
Business to Business Commerce

• Business-to-business commerce is formenting a
• fundamental, if not evolutionary, transformation
  of
• trade.
• The Internet gives businesses three major
  elements
• for E-commerce
•   1. An easily accessed customer
  interface.
• 2. A way to distribute information.
• 3. A worldwide pipe-line.

41
Training in Multiple Languages

• Since they are a global company, Marshall offers
• technical support and education on the products
• that they sell in multiple languages via its
  extranet.

42
What This Means To The Customer

• Marshall's customers require timely information
  about part specifications and availability.
• Since printed materials are often outdated before
  customers receive them, electronic distribution
  is a timely improvement.
• A key dimension of Marshalls success can be tied
  to the education provided and the technical
  support.  
• Easy and fast communication on any and how issues.

43
Awards Received

• CIO magazine named Marshall Industries as a
  recipient of the 1999 CIO 100 award.
• Named Pulse Publications "Distributor of the
  Year" in May 2000 in recognition of outstanding
  performance in sales growth and customer base
  expansion.

44
Summary

• Marshall Industries successfully expanded to a
  global distributor by doing business via an
  extranet.
• A single worldwide source for a wide range of
  products.
• Unmatched inventory available 24 x 7.
• Knowledgeable specialists and the power to choose
  the service that fits a customers.

45
Two Possible Exam Questions

• 1. What are some pros and cons of an extranet
  business approach from Marshalls perspective?
• 2. Customer Service has been a very important
  aspect of Marshall Industries. Why is this
  important to a customer that relies primarily on
  an internet-based company like Marshall
  Industries?

46
Groupware Tools for Electronic Communications
Groupware for Enterprise Collaboration
Electronic Communications Tools
Enterprise Conferencing Tools
Collaborative Work Management Tools
47
Electronic Communications Tools
48
Enterprise Collaboration Tools
Groupware Enterprise Collaboration Tools
49
Collaborative Work Management Tools
Calendaring and Scheduling
50
The Clicks and Bricks Spectrum
Wal-Mart and Barnes Noble
Kbkids.com
Spin-Off
Strategic Partnership
Joint Venture
In-House Division
OfficeDepot.com
Rite Aid and Drugstore.com

• Integration
• Established brand
• Shared information
• Purchasing leverage
• Distribution efficiencies

• Separation
• Greater focus
• More flexibility
• Access to venture funding

51
Right Answers?
In business and in life, how do you come up with
the right answers?
You ask the right questions.
52
E-Commerce Decision Process
Brand
Separation
Integration
Does the brand extend naturally to the Internet?
Yes
Will we target a different customer segment or
offer a different product mix on-line than in
stores?
Yes
Will we need to price differently on-line than in
stores to stay competitive?
Yes
Operations
Do our distribution systems translate well to the
Internet?
Yes
Do our Information Systems provide a foundation
on which to build an Internet strategy?
Yes
Does either system constitute a significant
competitive advantage?
Yes
53
Management
Integration
Separation
Do current executives have the skills and
experience needed to pursue an Internet approach?
Yes
Are they willing to judge the Internet
initiatives by a different set of business
performance criteria?
Yes
Will there be a major channel conflict among
management?
Yes
Does the Internet fundamentally threaten the
current business model?
Yes
Equity
Is the business having trouble attracting or
maintaining talented executives for the Internet
division?
Yes
Does the business need outside capital to fund
the venture?
Yes
Is a certain supplier, distributor or other
business partner key to the ventures success?
Yes
54
Internet Technology Resources
55
Components of an EnterpriseCollaboration System
Teams Workgroups
56
Distance Learning
57
Distance Learning Topics

• Targeted educational levels.
• Successful programs.
• Distance learning architecture.
• Conclusions.

58
Definition Of Distance Learning
According to University System of Maryland
Institute for Distance Education, Distance
education represents a variety of educational
models that have in common the physical
separation of the faculty member and some or all
of the students.
59
Distance Learning
Traditional targeted students.
Distance Education is an excellent option for a
great many busy Americans who have a work life
and a family life. Lamar Alexander former
U.S. Secretary of Education
60
Distance Learning
Distance Learning Architecture
Systems Architecture
Course Material
Targeted Use
Instructional Support System
Graduate Courses
Network
Graduate Course Prerequisites Undergraduate
Courses Community College Articulated Courses
Industry training and technical
updates Industry Collaboration
Content Structure
Client Features and Functions
Server Features and Functions
Content Guidelines
61
Distance Learning Lots of Players
Duke University - MBA Purdue University
- M.S. in Engineering Tulane University -
M.S. in Public Health California State
University - B.A. Sociology, B.S.
Nursing Cyberspace University - IT Training
Over 300 U.S. Universities and Colleges, all
fully accredited, offer degrees in over 800
different fields from Bachelor's to Doctorate's.
Over 40 of all graduates from these fully
accredited colleges and universities go directly
to graduate schools.
62
Distance Learning Model
http//www.umuc.edu/ide/modlmenu.html
Models of Distance Education A Conceptual
Planning Tool Developed by University of Maryland
University College for the University System of
Maryland Institute for Distance Education. Seven
Masters Degree programs. 62,000 students with
over 20,000 outside the US.
63
Models of Distance Education

• Planning and design.
• Development.
• Implementation.
• Delivery and support.

Just like any computer-based system.
64
Planning Issues
Institutional policies and practices frequently
need to be reexamined when two or more
institutions are involved in distance education
course delivery. Examples 1. When the students
register, whom do they pay? 2. Who pays for the
cost of distributing materials?
65
Evaluation of the Instructor
When evaluating an instructor, information about
personal characteristics of successful
instructors should be factored into future
planning and hiring decisions. Information about
effective instructional strategies should be
included in faculty training and support
materials.
66
Laboratory Experiences
A challenging aspect of distance education is for
faculty to determine how crucial a hands-on
experience in a laboratory setting is in ensuring
that students achieve the desired learning.
67
Academic Systems
A mountain-view company that has focused
initially on college math courses.
68
Different Ways to Learn

• Maria learns from seeing a visual
  representation.
• ( a picture )
• Will learns by asking for an alternative
• explanation.
• James asks how to do it. ( show a method )
• Lisa wants to know why does it work?

69
Additional Content Guidelines

• Provide motivators as well as teaching material.
• Back up all lectures with audio.
• Pacing of the material should be under the
  control of
• the student.
• Provide a journal capability so that students
  can add
• their own notes to a personal file on the
  material.
• Provide links in the evaluate and homework
  sections
• back to the explain section.

70
Instructional Support

• Allow the instructor to easily re-sequence the
  different
• lectures (chapters) and content within
  chapters.
• Allow the instructor to add content and notes to
  the
• multiple content sections.
• Allow the instructor to create constraints
  within the
• system to guide the student through the course
  material.
• e.g. Not able to log-off without taking a quiz
  or not
• able to log-off without picking up the homework
  
• assignment.

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Instructional Support

• Provide a student and grade administration
  system that enables the instructor to monitor the
  progress of the entire class and of each
  individual student. This should include an email
  link to each student.
• Provide a bulletin board for each course where
  the instructor or students can post questions and
  answers that are of general interest.
• Provide a bulletin board where course assignment
  examples can be displayed on demand by students.

72
Distance Learning Architecture

• Support the ability to download from a master
• server to a local server.
• Support both CD content and download
• capabilities for specific courses.
• Base architecture on accepted IT standards.

73
Possible Exam Questions
1. What student focus makes the most sense in
terms of distance education?
2. Identify and discuss some educational and
technical issues relative to distance learning.
74
E-Learning Factor
Many businesses are only beginning to witness the
dramatic cost savings in transitioning from
traditional training to e-learning, yet a few
forward-thinking companies already know this is
old news. They have started ambitious
measurement programs to prove e-learning's
positive impact on customer service,
productivity and sales. Metrics can deliver such
proof, which is why Gartner Group estimates that
about 30 percent of its e-learning clients use
metrics to chart e-learning's impact on the
company's performance. Gartner says the use of
metrics to justify e-learning will expand as more
companies use e- learning to support
high-priority business goals, rather than run
training programs for training's sake.
75
E-Learning Factor
Many businesses are only beginning to witness the
dramatic cost savings in transitioning from
traditional training to e-learning, yet a few
forward-thinking companies already know this is
old news. They have started ambitious
measurement programs to prove e-learning's
positive impact on customer service,
productivity and sales. Metrics can deliver such
proof, which is why Gartner Group estimates that
about 30 percent of its e-learning clients use
metrics to chart e-learning's impact on the
company's performance. Gartner says the use of
metrics to justify e-learning will expand as more
companies use e- learning to support
high-priority business goals, rather than run
training programs for training's sake.
76
E-Learning Metrics Importance
It's a valid question to ask what e-learning is
used for, what is the good of e-learning? It is
not just cost reduction. But how does this
translate into metrics? At some point down the
road, the new uses of e-learning will become even
more interesting, and metrics are only one way
to validate that the uses actually happened.
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Internet Significance?
Why has the Internet been acclaimed as the most
significant factor impacting businesses and
business operations since the Industrial
Revolution that was sparked by the steam engine.