Social Media – Tool for Communication

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Social Media Tool for Communication

• Marija Lugaric, MP
• Croatian Parliament
• IPUASGP conference - Strengthening links
  between parliaments and citizens
• Geneva, 7 October 2010

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Social media?
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What is web 2.0?

• websites/internet applications which empower
  people to
• share information
• work together
• usability and accessibility are key to web 2.0

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How to get people to invest in your products or
services when they

• have never heard of you
• dont have any affinity to you
• dont live near you
• have no reason to listen to you when you speak
• have other, more familiar options offering
  similar products or services?

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• CONNECT
• WITH YOUR AUDIENCE
• WHEN AND WHERE THEY ARE!

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Social media

• empowered by web 2.0
• one to many communication changing into many
  to many communication
• everyone, every voter becomes online
  broadcaster
• Politics 2.0
• the idea that social media and e-participation
  allow voters to follow, support and influence
  politics and political campaigns like never before

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Starting with social media

• register an account
• dont start with politics!
• connect with your family, friends, colleagues
• add people you know to your network
• your first days on a new network, just observe
  the community. Watch and learn how people connect
  (etiquette)
• after a few days or weeks, you will have to built
  your own network
• try some new things
• share interesting stories, behind the scenes
  photos or videos and observe which kind of
  information receives response
• connect with community give comment or two on
  content other people shared

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Social media be social!

• engage your network (ask questions, receive
  proposals)
• after a while, when you start talking politics,
  people will react/comment
• connect with your network, they will reward you
  by doing a lot of campaigning for you
• expect negative response. Just stay calm and
  polite.
• create an account on sites that seem
  interesting, see what works for you
• theres no point in joining a whole lot of sites,
  if you or your staff are never connecting with
  community
• you dont have to create new content for each one
  of your networks use your networks as
  distribution platforms (new blogpost? share it on
  FB, TW)

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How social media.

• improves your work?
• policies
• proposals
• questions
• affects political accountability?
• affects your recognition?

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Some tips and tricks

• be normal human being!
• dont lie!
• be passionate!
• be personal! Share some private things
• be responsive, engaging communicate!
• dont ignore!
• use the language others can understand!
• connect with connectors!
• go to RL meetings! (tweetup)
• YOU ARE CONTROLLING YOUR
• PRIVACY AND INFORMATION!

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• POLITICS ON INTERNET/SOCIAL NETWORKS IS
  HAPPENING WITH OR WITHOUT YOU!

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Bumblebee story

• According to the law of aerodynamics, the
  bumblebee cannot fly. Apparently no one bothered
  to tell the bee that. So, it keeps on flying.

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• marija.lugaric_at_zg.t-com.hr
• marija_lugaric
• marija.lugaric
• Marija Lugaric
• Marija Lugaric
• MarijaLugaric
• marija_lugaric