The Passionate Pursuit of Perfection

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The Passionate Pursuit of Perfection

• Kent Rice
• Toyota Motor Manufacturing Canada

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Toyota Motor Manufacturing Canada Inc. (TMMC)
Cambridge, ON
Woodstock, ON
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TMMC Milestones
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TMMC Family
Lexus RX 350
Toyota Matrix
Toyota Corolla
Toyota RAV4
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TMMC Customers

• Through our sales companies,
• Toyota Canada Inc. and Toyota
• Motor Sales Inc., our vehicles
• are sold in
• Canada
• USA
• Mexico
• Guam
• Puerto Rico
• Germany (NATO)

Canada
U.S.A.
Alaska
Hawaii
TMS
Mexico
Guam
Puerto Rico
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TMMC Quality Awards

• 
  AJAC Award
• 
  Best Vehicle Built in Canada
• 
  1989, 1990, 1991 Toyota Corolla
• J.D. Power Initial Quality Survey (IQS)
  
• Assembly Plant Awards TMMC
• GOLD 1991, 1995, 1996, 2001
• SILVER 1992
• BRONZE 1993, 2000
• Segment Awards
• Corolla 2001, 2002, 2004, 2006
• RX 350 2005, 2007, 2008

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TMMC Employer Awards

• Canadas Top 100 Employers
• for 5 consecutive years
• (2005 2009)
• Waterloo Areas
• Top 10 Employers
• 2009
• Canadas Greenest Employers
• 2008, 2009

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TMMC Welcomes LEXUS
Lexus RX 330 SUV was first produced in Japan in
1999 as one of the family of luxury Lexus
vehicles
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TMMC Welcomes LEXUS

• April 5th, 2000
• Toyota Motor Corporation announces that TMMC,
  based on outstanding quality and productivity,
  had won the right to build the first Lexus
  outside of Japan

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TMMC Welcomes LEXUS
September 26th, 2003 1st Canadian Lexus RX 330
luxury sport utility vehicle rolls off the line
in Cambridge, Ontario

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The Lexus Covenant


Lexus Mindset
Lexus Skillset
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Listening to Customers

• Voice of the Customer

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Customer Expectations
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Customer Expectations

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Customer Expectations

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Matching Expectations

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Matching Expectations

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Exceeding Expectations

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The new customer designed 2010 RX 350
February 3rd, 2009 TMMC celebrates the first
Lexus model change in Cambridge and new 2010
Lexus RX 350 SUV
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Lexus Customer Satisfaction
Test driving the new model

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TMMC 7 Mudas

• MUDA is a Japanese word that means waste (any
  non-value added activity)
• For any company to remain competitive during
  these unstable economic times, they must remain
  customer focused eliminate muda
• At Toyota, we have identified 7 mudas

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TMMC - 7 Mudas
1. OVERPRODUCTION
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TMMC - 7 Mudas
2. INVENTORY

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TMMC - 7 Mudas
3. UNNECESSARY CONVEYANCE

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TMMC - 7 Mudas
4. OVERPROCESSING

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TMMC - 7 Mudas
5. WAITING

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TMMC - 7 Mudas
6. UNNECESSARY MOVEMENT

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TMMC - 7 Mudas
7. DEFECTS

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Lexus Customer Satisfaction


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