Google AdWords Management: Troubleshooting Guide

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Google AdWords Management Troubleshooting Guide
Google AdWords Management can do wonders for your
online business provided you know how to use it
properly
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Creating pay per click campaigns is just one of
the many ways you can use Google AdWords to your
advantage and increase traffic to your website,
social media page, or mobile app. Sometimes,
however, we may not get the desired results we
expect. The following troubleshooting tips are
designed to help you get the most out of Google
AdWords Management
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1. Have you identified who your ideal customer
is? If you feel that your ads arent reaching
the right people, perhaps you need to re-examine
your target market. It is imperative that you
know who you are targeting based on age, gender,
location, social status, and so on. That way, you
can gain a clearer picture of where you should be
placing your ad so that it is seen by a higher
percentage of your ideal customers.
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2. Do you know what they are looking for?
Advertising your product or service and simply
hoping that someone notices it is not going to
get you very far. Before you even put out your
ad, it is vital that your product is addressing a
need or a want in the market place. Once you have
established what your ideal customer wants, show
them how your product can satisfy that need by
explaining the value proposition and why you are
better than the competition.
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3. Are you studying the competition? Dont
forget that you are competing with dozens, even
hundreds, of other businesses offering the same
product or service as you. To stand out from the
crowd, highlight your unique selling points in a
clear and succinct manner that separates you from
your competitors. If your products are identical,
then find a way to entice them to purchase from
you instead by offering special deals such as
longer warranties or discounts on their next
purchase.
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4. Are you using the filters? Always use the
filters provided by Google AdWords each time you
create a new campaign. Its never a good idea to
rely on the default settings provided by Googleas
each ad is unique, as are the different customer
profiles to which they are aimed. By fine-tuning
your ad based on your product and customer
through the built-in filters,you can expect your
ad to reach more relevant people all the time.
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5. Did you choose the right keywords? Another
important factor when creating your ad is the
keywords you select. Thisis what will determine
how often your ad turns up in a search and is the
foundation of search engine optimisation.
Luckily, Google AdWords comes with free tools
such as the Keyword Tool, which offers a preview
of how well certain keywords and phrases will
perform in a search. That way, you gain an idea
of which ones to stick with and which ones to nix.
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6. Are you keeping track of your settings?
Always make it a point to note down your filter
settings and effective keywords or phrases for
each campaign. It will help you create
consistently effective campaigns in the long run,
whilst saving you the time and trouble of having
to take a trial and error approach each time you
create a new campaign.