Marketing Plan

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Twenty years from now you will be more
disappointed by the things that you didn't do
than by the ones you did do. So throw off the
bowlines. Sail away from the safe harbor. Catch
the trade winds in your sails. Explore. Dream.
Discover. --Mark Twain
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(No Transcript)
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Needs Assessment

• Brenda Causey, MSN, RN
• Chairperson, Nursing Programs
• Asheville Buncombe Technical Community College
• Asheville, NC

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Projections

• Bureau of Labor Statistics
• 2002 2012
• 27 increase in nursing positions
• Health Resources and Services Administration
• 2000 2020
• 40 increase in Full time equivalents

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Current Supply of Applicantsto Nursing Programs

• American Association of Colleges of Nursing
  (2005)
• 33,000 qualified applicants turned away
• Southern Regional Board of Education (2002)
• 52 of ADN programs
• 36 of BSN programs
• 15 of Masters programs
• 8 of doctoral programs

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Faculty are needed to educate the nursing
workforce on which the nation depends.

• If there are no nursing faculty there will be no
  nurses.

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The Emerging Faculty Crisis
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Obstacles

• Educational preparation
• Interest in faculty roles

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Obstacles

• Educational preparation
• 21 NCAC 36.0318 Faculty
• January 1, 2015
• Nursing faculty who teach in a program leading
  to initial licensure as a nurse shall
• Prior to or within the first three years of
  employment, have preparation in teaching and
  learning principles for adult education,
  including curriculum development, implementation,
  and evaluation, appropriate to assignment.

http//www.ncbon.com/forms//Rule318
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Educational Options

• December 31, 2010
• 21 NCAC 36.0318 Faculty
• completion of 45 contact hours of continuing
  education courses
• completion of a certificate program in nursing
  education
• nine semester hours of education coursework
• national certification in nursing education
• Documentation of successful completion of
  structured, individualized development activities
  of at least 45 contact hours approved by the
  Board. Criteria for approval include content in
  the faculty role within the curriculum
  implementation, objectives to be met and
  evaluated, review of strategies for identified
  student population and expectations of student
  and faculty performance

http//www.ncbon.com/forms//Rule318
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Practical solutions

• Innovative ideas
• Untapped resources
• Untested strategies
• Shared resources
• Joint initiatives

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Nursing Education CE or College Credit

• Judy L. Mallory, RN, EdD, CNE
• Associate Professor
• Western Carolina University

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Nursing Education Continuing Education

• Three -15 hour CE
• Teaching and Learning
• Curriculum Development
• Test and Measurement
• Follows CNE test blueprint
• Student interactive

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Schedule of CE Offerings

• Option 1
• Once a semester in conjunction with credit course
• Decide on CE or graduate credit by week 3
• Must apply to University for credit
• Option 2
• Non-credit only all 3 classes available once
  every 8 weeks

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WCU Nurse Educator Track

• 38-39 credit hour program
• 100 Online
• Preparation for both academic and staff
  development positions
• CCNE accredited

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WCU Nurse Educator Curriculum
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Dissemination Marketing Plan

• Pat Hayes, MSN,RN,CNAA,BC
• Director, Nursing Education
• Mountain AHEC
• Asheville, N.C.

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Target Audience

• RN BS in Nursing 24, 538
• RN Bacc. Other 4,005
• RN Masters Other 2,353

• Schools of Nursing
• Assoc. Degree 52
• Bacc. Degree 15
• Diploma RN 2

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Dissemination Strategies

• Place link to WCU site on MAHEC website.
• Thumbnail on MAHEC main page
• More information on MAHEC Nursing webpage
• Article and ongoing ad in MAHEC Competency
  Connection E-Newsletter
• Mailing to Directors of all N.C. Schools of
  Nursing for distribution to faculty and potential
  faculty include brochure and bookmarks.
• E-Mail blast announcement to all RNs in
  regional or statewide database include hyperlink
  to website.

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Thank You North Carolina Center for Nursing
Grant Program

• One of three priority goals is to
• increase the percent of registered nurses who
  are educated and prepared to assume faculty
  positions in the university and community college
  nursing programs

http//www.nursenc.org/recruitmentandretention/gra
ntprogram/grantprogram.htm