Organizational Structure of Tourism

1
Organizational Structure of Tourism

• National Tourism Organization
• State tourism secretariat
• Government agency within larger department
• Quasi-public tourism agency
• Private industry model

2
NTOs Mission

• Increase employment
• Stimulate investment
• Improve standard of living
• Maximize foreign exchange
• Promote sustainable tourism development
• Preserve natural areas through tourism
• Protect and preserve cultural heritage
• Develop social impact assessment models
• Maximize social benefits through increased tourism

3
Government Role in Development

• Active
• Own businesses
• Tax incentive
• Other legislation
• Passive
• Indirect through legislation passed for another
  purpose
• Land management practices

4
Regionalization

• Combines resources for more effective development
• Increase marketing effectiveness (Mississippi
  Valley Partners)
• Establish and Identity and Image
• Bring public and private interests together

5
Types of Regional Organizations

• Public
• Private
• Quasi public
• Product specific
• Multi-state or Multi-city

6
Funding

• Room Tax
• Membership dues
• Attraction taxes
• Food and Drink
• Entertainment (gambling)
• Special use (sporting goods)
• Airline (departure, visa)
• Gas taxes

7
Community Level

• CVB
• Chamber
• DMO

8
Reasons for Community Organization

• Accepting Change
• Resource Analysis
• Community Awareness
• Industrial Legitimacy
• Opportunity Recognition
• Cooperation, Communication and Compromise

9
What should a community organization do?

• Budget and Finance
• Communication
• Education and Training
• Research and Data Collection
• Promotion

10
DMO Outputs

• Inventory Analysis
• Visitor Profiles
• Establish Use zones
• Delineate distinctive features
• Plot critical zones
• Establish use objectives
• Formulate an Action Plan
• Initiate Limits of Acceptable Change Process